Should we be judging agencies on pitch wins?
New business is the easiest metric by which to judge an agency, but is it the healthiest?
‘Eye-watering’ TV inflation to drive incremental CPMs up 19%
Forecast comes from Warc, which points out that the UK is not the only country affected.
Deadline extended for Campaign’s Brand Leadership and Partnership Awards
Advertising and audience platform The Ozone Project is the headline partner for the awards.
Is it too late for brands to show authentic commitment to women’s football?
After England's seismic Euro 2022 victory, former player and now pundit Alex Scott said sponsors have missed out on not taking part in women’s football earlier – is she right?
Capital One launches first work by Fold7
Ads centre on idea that Capital One 'does credit like everyone's watching'.
British Heart Foundation halts Heart Radio in new campaign
Ad break interrupted by sound of heart monitor.
Cadbury calls on Brits to perform virtual heist in campaign for limited-edition Wispa
Campaign by VCCP London is for the second limited-edition bar from Wispa Gold, following on from Wispa Gold Hazelnut last year.
Diageo vows to keep marketing through 'challenging times'
Drinks behemoth tells investors that increased marketing spend has delivered strong growth.
UK adspend rises by nearly 30% in Q1 2022
Inflationary pressures are expected to affect growth in 2023.
Pick of the Week: Amazon Books creates a page-turner with its mixed-media masterpiece
The spot portrays different genres of writing, and it results in an evocative film that closely captures a feeling of escapism.
.jpg)
Movers and Shakers: McCann Worldgroup, Bauer, AMV BBDO, Barclays, Dentsu, Iris and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
VaynerMedia launches first campaign for Durex with #FitMatters
The campaign aims to show consumers that finding the right size of condom can lead to more pleasurable sex.
Inside the ‘most influential’ training course in adland: Campaign visits MBC 2022
The course returned for the first time in-person since 2019.
Uefa and Pepsi Max line up Becky Hill for show at Women’s Euro final
Parent company PepsiCo has an extensive relationship with women’s football.
Vice and Gal-dem launch series on abuse in music industry
The articles will be published throughout the week across both websites.
Dentsu commits to tackling ageism with 55/Redefined partnership
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
Deliveroo launches 'Chipwatch zones' to protect beachgoers
The seagull-free zones will be installed at Brighton and Scarborough beaches.
Moneysupermarket hails appeal of new campaign
Ads fronted by Dame Judi Dench 'resonating better with consumers than any we have done to date'.
IPA Bellwether: Marketing budgets stand firm as financial prospects deteriorate
A net balance of +10.8% of companies raised their total marketing expenditure during the second quarter of 2022.
Movers and Shakers: Netflix, Channel 4, McCann, Krispy Kreme, Miroma, FCB and more
Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.