Shauna Lewis


Shauna is a reporter at Campaign. Contact her at

An image of the TikTok logo on a phone with a colourful background.

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

A young family walk down the beach

Tui appoints media agency to pan-European account

Pitch was called in September and includes UK.

From left to right: Leonardo Reyes Acosta, Jessica Lenehan, Anna Berry and Marc Adams.

EssenceMediacomX shakes up senior leadership team

David Wilding also joined the agency as chief strategy officer in November.

A big screen above Tottenham Court Road

Global and Outernet London to stream Capital’s Jingle Bell Ball

Barclaycard is the headline sponsor for the third year running.

Sky Media Upfronts event

Sky Media unveils four million-strong household viewing panel

This year's Sky Media Upfronts announced a series of advertising opportunities for 2024.

On the left: a man visits a grave. On the right: the same man is visited by the dog of a younger couple.

ITV gives primetime media spot to viral Instagram Christmas ad

'Charlie’s Bar' was created on a budget of £700 for Charlie’s Bar in Enniskillen, Northern Ireland.

David Gandy poses in the countryside in a dressing gown and wellingtons.

David Gandy on what 'ruins the suspense' in advertising

Wonderhood Makers is the fourth studio from Wonderhood Studios.

Image of a bar with an advertising screen above it.

Alight Media launches digital retail division

Division will be led by Darren McKay, director of data and technology.

Headshot of Paul Barrett stood outside the Electric Glue office.

Electric Glue poaches Sky commercial exec

The director of partnerships role is new for the agency.

Clockwise from top left: Vanessa Kingori, Chaka Sobhani, Sam Jones and Mark Elwood.

Movers and Shakers: MediaMonks, X, Dentsu, EssenceMediacomX, Google, IPG and more

Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.

ITVX logo

ITVX marks first birthday with new ad opportunities

Platform's first anniversary is on 8 December.

A CGI woman closes her eyes in her car.

Ubisoft launches global media review

Group M has worked on the account since 2015.

Chris Bailes

X's UK sales director departs

Chris Bailes initially joined Twitter, now called X, in 2014.

An elf relaxes on a sun lounger with a book in hand.

Tui ad goes behind the scenes on elves’ post-Christmas holiday

It is the first Christmas ad from the travel company.

Headshot of Laura Sherwood

Ogilvy hires chief people officer from Rapp UK

Elaine Grell was previously chief people officer, UK and EMEA.

Santa stands in front of a Coca-Cola branded truck.

Coca-Cola’s Christmas Truck Tour returns for 2023

The truck will stop at 17 spots nationwide.

Kevin the Carrot is presented with a key of cheese.

'Most effective' Christmas ad of the year revealed

Last year, Asda’s 'Have your 'elf a Merry Christmas' took first place.

Clockwise from top left: Dan Warner and Andy Vasey, Helen Rhodes, Matt Lever, Chaka Sobhani, Trevor Robinson and Zoe Nash and Sali Horsey

Is Cannes Lions having a laugh with its new humour category?

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

David Wilding and Clare Chapman

EssenceMediacomX appoints chief strategy officer

He was previously senior director of planning at Twitter...

Campaign front cover shows a world map made out of wires and technology pieces. The "AI" letters from Campaign are at the top, while the others ones have drooped to the bottom.

Campaign UK wins two gongs at BSME Awards

Brand picks up Cover of the Year and Chris Barker wins Art Director of the Year.