TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Tui appoints media agency to pan-European account
Pitch was called in September and includes UK.
EssenceMediacomX shakes up senior leadership team
David Wilding also joined the agency as chief strategy officer in November.
Global and Outernet London to stream Capital’s Jingle Bell Ball
Barclaycard is the headline sponsor for the third year running.
Sky Media unveils four million-strong household viewing panel
This year's Sky Media Upfronts announced a series of advertising opportunities for 2024.
ITV gives primetime media spot to viral Instagram Christmas ad
'Charlie’s Bar' was created on a budget of £700 for Charlie’s Bar in Enniskillen, Northern Ireland.
David Gandy on what 'ruins the suspense' in advertising
Wonderhood Makers is the fourth studio from Wonderhood Studios.
Alight Media launches digital retail division
Division will be led by Darren McKay, director of data and technology.
Electric Glue poaches Sky commercial exec
The director of partnerships role is new for the agency.
Movers and Shakers: MediaMonks, X, Dentsu, EssenceMediacomX, Google, IPG and more
Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
ITVX marks first birthday with new ad opportunities
Platform's first anniversary is on 8 December.
Ubisoft launches global media review
Group M has worked on the account since 2015.
X's UK sales director departs
Chris Bailes initially joined Twitter, now called X, in 2014.
Tui ad goes behind the scenes on elves’ post-Christmas holiday
It is the first Christmas ad from the travel company.
Ogilvy hires chief people officer from Rapp UK
Elaine Grell was previously chief people officer, UK and EMEA.
Coca-Cola’s Christmas Truck Tour returns for 2023
The truck will stop at 17 spots nationwide.
'Most effective' Christmas ad of the year revealed
Last year, Asda’s 'Have your 'elf a Merry Christmas' took first place.
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
EssenceMediacomX appoints chief strategy officer
He was previously senior director of planning at Twitter...
Campaign UK wins two gongs at BSME Awards
Brand picks up Cover of the Year and Chris Barker wins Art Director of the Year.