Shauna Lewis

Reporter

Shauna is a reporter at Campaign. Contact her at Shauna.Lewis@haymarket.com.

For Campaign's Deep Dive on new business culture, a man with a wind-up key in his back slumps over his suitcase

Should we be judging agencies on pitch wins?

New business is the easiest metric by which to judge an agency, but is it the healthiest?

Televisions on a yellow background

‘Eye-watering’ TV inflation to drive incremental CPMs up 19%

Forecast comes from Warc, which points out that the UK is not the only country affected.

Campaign’s Brand Leadership and Partnership Awards' logo

Deadline extended for Campaign’s Brand Leadership and Partnership Awards

Advertising and audience platform The Ozone Project is the headline partner for the awards.

The England team celebrates on the stage during the Women's Euro 2022 special event in Trafalgar Square

Is it too late for brands to show authentic commitment to women’s football?

After England's seismic Euro 2022 victory, former player and now pundit Alex Scott said sponsors have missed out on not taking part in women’s football earlier – is she right?

In Capital One's "One good thing", a waiter stands by the prawns after he has stolen it

Capital One launches first work by Fold7

Ads centre on idea that Capital One 'does credit like everyone's watching'.

A black and white photo, in which people are looking shocked

British Heart Foundation halts Heart Radio in new campaign

Ad break interrupted by sound of heart monitor.

A safe with a Wispa Gold lock

Cadbury calls on Brits to perform virtual heist in campaign for limited-edition Wispa

Campaign by VCCP London is for the second limited-edition bar from Wispa Gold, following on from Wispa Gold Hazelnut last year.

Diageo chief executive Ivan Menezes photographed in front of a Diageo bar

Diageo vows to keep marketing through 'challenging times'

Drinks behemoth tells investors that increased marketing spend has delivered strong growth.

A billboard filled with ads

UK adspend rises by nearly 30% in Q1 2022

Inflationary pressures are expected to affect growth in 2023.

A person reads on the steps of a rainy town square, with crates of fruit being unloaded next to them

Pick of the Week: Amazon Books creates a page-turner with its mixed-media masterpiece

The spot portrays different genres of writing, and it results in an evocative film that closely captures a feeling of escapism.

Clockwise from top left: Rob Chalmers and James Morris; Davide Mauroni, Esin Huseyin and Chelly Brown; Adipat Virdi; and Danny Bush.

Movers and Shakers: McCann Worldgroup, Bauer, AMV BBDO, Barclays, Dentsu, Iris and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Poster for Durex with @shxtngigs talking to his fellow podcast host

VaynerMedia launches first campaign for Durex with #FitMatters

The campaign aims to show consumers that finding the right size of condom can lead to more pleasurable sex.

Enyi Nwosu speaks onstage at MBC 2022

Inside the ‘most influential’ training course in adland: Campaign visits MBC 2022

The course returned for the first time in-person since 2019.

Singer Becky Hill onstage in an all-denim outfit

Uefa and Pepsi Max line up Becky Hill for show at Women’s Euro final

Parent company PepsiCo has an extensive relationship with women’s football.

Three women sit together at a laptop

Vice and Gal-dem launch series on abuse in music industry

The articles will be published throughout the week across both websites.

A woman talks during a meeting

Dentsu commits to tackling ageism with 55/Redefined partnership

The partnership means the agency has committed to certain actions to support over-50s in the workplace.

A "Before" and "After" image. The "Before" shows seagulls flying over beachgoers. The "After" shows two crew members holding up reflective umbrellas and keeping the seagulls away.

Deliveroo launches 'Chipwatch zones' to protect beachgoers

The seagull-free zones will be installed at Brighton and Scarborough beaches.

A shot of Dame Judi Dench in the Moneysupermarket.com ad

Moneysupermarket hails appeal of new campaign

Ads fronted by Dame Judi Dench 'resonating better with consumers than any we have done to date'.

A graph showing two arrows going up and down

IPA Bellwether: Marketing budgets stand firm as financial prospects deteriorate

A net balance of +10.8% of companies raised their total marketing expenditure during the second quarter of 2022.

Clockwise from top left: Danielle Crook-Davies, Annabel Mackie, Marcia Williams, and Chris Longcroft.

Movers and Shakers: Netflix, Channel 4, McCann, Krispy Kreme, Miroma, FCB and more

Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.