Advertisers ‘won’t feel pressured’ by Elon Musk’s warnings about boycott backlash
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
X sues media watchdog as advertisers abandon the platform
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
GroupM to test effectiveness of Google’s Privacy Sandbox APIs
WPP’s media investment group will assess how Google’s solutions work against third-party cookies and share results quarterly.
Disney CEO Bob Iger says company has moved from ‘fixing’ to ‘building’
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution.
Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products.
WPP’s Lindsay Pattison moves from overseeing clients to staff
Lindsay Pattison has transitioned from her role as global chief client officer.
WPP’s Lindsay Pattison moves from overseeing clients to staff
Pattison has transitioned from her role as global chief client officer to global chief people officer.
Uber’s Mark Grether welcomes competition from Lyft
The head of Uber’s burgeoning advertising business tells Campaign the expansion of the mobility media category will help educate marketers and attract more money.
How the Israel-Hamas war is affecting ad spend
Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.
Microsoft’s longtime CMO Chris Capossela to depart
CEO Satya Nadella said ‘this is the right time’ for a new CMO to shepherd the company through its AI evolution.
Meta says ad spend has ‘softened’ amid Israel-Hamas war
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilizes’
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency.
Microsoft’s Kathleen Hall on the ‘days of labor’ that AI is already saving her marketing team
Get behind the brand with Microsoft’s chief brand officer at Advertising Week New York.
UM’s media leader Joshua Lowcock departs for new role at Quad
Lowcock tells Campaign he had grown “frustrated” with the “broken” holding company model.
Some advertisers hit pause on social media amid flood of Israel-Hamas misinformation
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Amazon to sunset ad server by end of 2024
E-commerce giant is shuttering the two services it acquired from Sizmek in 2019.
Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
Ad industry ‘bullish’ on Meta following AI, mixed reality showcase
Agencies welcome Meta's gaming integrations and open approach to AI — but remain cautious about brand safety