Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.
Lennnie is a ghost-shaped blob with a message for young people.
Holograms of the Jonas Brothers and a performance by Marshmello kick off the Sphere ads for Y3000 Zero Sugar, which will run for one week.
Advertisers want to take over streams, users want minimal interruption, and neither loves a compromise.
Get behind the brand with Mastercard’s chief marketing and communications officer at Advertising Week New York.
Reckoning with mortality is optional.
A former video game journalist brushes off the game-reviewing cobwebs to grade branded Roblox activations based on performance metrics.
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
EXCLUSIVE: Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.
EXCLUSIVE: McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB.
EXCLUSIVE: Li will create standard practices around pitching and drive global collaboration at the creator marketing company.
As user count has declined, so has brand interest.
She steps in for Michelle Klein, who departed in March.
The Instagram-based app launches on Thursday.
Video ads won’t be the “silver bullet” to Twitter’s problems.
The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
Daily updates on the International Festival of Creativity.
EXCLUSIVE: The digital creative agency is showcasing its tech skills across 20 studios worldwide.