Brandon Doerrer


Brandon reports on digital communications and advertising at Campaign US. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.

Find more of Brandon's articles here.

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3 challenges brands face in building a presence on WhatsApp

Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.

Lennnie and Dove logos

Dove partners with virtual influencer to promote body positivity

Lennnie is a ghost-shaped blob with a message for young people.

Coca-Cola takes over Las Vegas Sphere

Coca-Cola takes over Las Vegas Sphere with AI soda

Holograms of the Jonas Brothers and a performance by Marshmello kick off the Sphere ads for Y3000 Zero Sugar, which will run for one week.

Woman at TwitchCon 2023

How Twitch juggles what users and advertisers want

Advertisers want to take over streams, users want minimal interruption, and neither loves a compromise.

Campaign behind the Brand with Raja Rajamannar

Mastercard’s Raja Rajamannar on avoiding ‘instant rejection’ in gaming

Get behind the brand with Mastercard’s chief marketing and communications officer at Advertising Week New York.

Barbie Roblox game art

‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game

Reckoning with mortality is optional.

Hand holding smart phone displaying Roblox screen

Roblox reviews: what do brands get out of video games?

A former video game journalist brushes off the game-reviewing cobwebs to grade branded Roblox activations based on performance metrics.

Child playing with Hot Wheels toys
Pager device with screen displaying text "Meet iPager"

Google ad jabs Apple over green-bubble texts

The comedic spot from David Miami pokes fun at Apple’s old texting tech.

Headshot of Rachel Kobetz

PayPal taps Rachel Kobetz as first chief design officer

EXCLUSIVE: Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.

Amit Sutha, Monica Tailor and Crystal Malachias

McCann launches global social and creator content studio

EXCLUSIVE: McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB.

Headshot of Jason Li

Whalar recruits Meta’s Jason Li as global EVP, strategy

EXCLUSIVE: Li will create standard practices around pitching and drive global collaboration at the creator marketing company.

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Hand holding smart phone displaying Meta logo

Meta hires Andrea Gellert as VP, global business and product marketing

She steps in for Michelle Klein, who departed in March.

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Linda Yaccarino

Media execs: Twitter needs brand safety, not new bells and whistles

Video ads won’t be the “silver bullet” to Twitter’s problems.

Stock Image of Shein clothing on a rack

All the ways Shein’s influencer tour went wrong

The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.

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Prolonged protests put Reddit at crossroads with ad revenue

After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.

WongDoody rebrand logo and headshot of Grace Francis

WongDoody packages emerging tech capabilities in global rebrand

EXCLUSIVE: The digital creative agency is showcasing its tech skills across 20 studios worldwide.