3 challenges brands face in building a presence on WhatsApp
Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.
Dove partners with virtual influencer to promote body positivity
Lennnie is a ghost-shaped blob with a message for young people.
Coca-Cola takes over Las Vegas Sphere with AI soda
Holograms of the Jonas Brothers and a performance by Marshmello kick off the Sphere ads for Y3000 Zero Sugar, which will run for one week.
How Twitch juggles what users and advertisers want
Advertisers want to take over streams, users want minimal interruption, and neither loves a compromise.
Mastercard’s Raja Rajamannar on avoiding ‘instant rejection’ in gaming
Get behind the brand with Mastercard’s chief marketing and communications officer at Advertising Week New York.
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
Roblox reviews: what do brands get out of video games?
A former video game journalist brushes off the game-reviewing cobwebs to grade branded Roblox activations based on performance metrics.
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
PayPal taps Rachel Kobetz as first chief design officer
EXCLUSIVE: Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.
McCann launches global social and creator content studio
EXCLUSIVE: McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB.
Whalar recruits Meta’s Jason Li as global EVP, strategy
EXCLUSIVE: Li will create standard practices around pitching and drive global collaboration at the creator marketing company.
The “honeymoon phase is over” for Threads — here are the features that could bring brands back
As user count has declined, so has brand interest.
Meta hires Andrea Gellert as VP, global business and product marketing
She steps in for Michelle Klein, who departed in March.
6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
The Instagram-based app launches on Thursday.
Media execs: Twitter needs brand safety, not new bells and whistles
Video ads won’t be the “silver bullet” to Twitter’s problems.
All the ways Shein’s influencer tour went wrong
The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.
Prolonged protests put Reddit at crossroads with ad revenue
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
Cannes Lions 2023 live blog: news, interviews and insights from creativity’s biggest festival
Daily updates on the International Festival of Creativity.
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WongDoody packages emerging tech capabilities in global rebrand
EXCLUSIVE: The digital creative agency is showcasing its tech skills across 20 studios worldwide.