Partnering with former clients, and enjoying the freedoms that having a more direct relationship can bring, are tempting more agency staffers to set up on their own.
It's never easy setting up on your own but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
Agencies continued to see a high turnover of staff in 2022, but as client and economic pressures have shifted, so too has the approach to hiring new recruits.
Audience segmentation is perpetuating stereotypes through generalised demographic data and biased insight, but there are ways round it.
Recent political sagas, high-profile court cases and national events have lent themselves to reactive ads, but should brands and their partner agencies jump in without a longer-term plan? Experts explain the growing need for strategies behind tactical ads.