Lisa Lacy

Lisa Lacy is a reporter who has covered advertising, technology and retail for publications like Adweek, TechCrunch, Digiday, CMO.com and VentureBeat. She has a Master’s degree in Journalism from Columbia and a Bachelor’s in English from the University of Sussex.

Find more of Lisa's articles here.

Doritos is back for Super Bowl LVIII

The brand will use the opportunity to highlight new products.

Reese’s to air its second-ever Super Bowl spot in 2024

The brand said it plans to “perfect perfection.”

Image used with permission.
Source: Getty Images.

Brain-to-computer interfaces aren’t just sci-fi — here’s why they could be the next big thing in marketing

Insights into the human brain give brands and marketers access to our desires like never before.

Vivendi considers spinning off Havas

The France-based media giant is also thinking about splitting off other business units.

Headshot of Suzanne Powers

McCann Worldgroup global chief product officer to exit

Her next venture will help organisations produce ‘the right conditions for creativity.’

Prime Video nabs first big agency partner as it prepares to sell ads in 2024

The platform boasts access to an estimated 115 million viewers in the U.S.

(Credit: Getty Images)

Amazon’s ad revenue jumped 25% in Q3 to surpass $12 billion

Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report.

Amazon’s new ad tech tools aim to usher retail media into the post-cookie world

The platform unveiled new tools at its UnBoxed event on Wednesday that aim to future-proof its products for the cookieless era while giving advertisers more control over audience targeting and faster insights into performance.

(L-R) Jen Costello, Agathe Guerrier and JD Jurentkuff (Photo credits: TBWA\Worldwide, used with permission)

180 global chairman and CCO Al Moseley returns to UK

TBWA\Worldwide subsidiary shuffles leadership and concentrates US management in LA.

180 leadership shuffles as it concentrates U.S. management in LA

Global chairman and CCO Al Moseley is returning to the U.K.

Can historically biased AI eventually help correct company bias?

Some agencies are starting to experiment with AI in DE&I — but the road ahead is filled with challenges.

Ancestry consolidates its $200M media account with Starcom’s Publicis Vita

The bespoke media agency’s first order of business is getting the word out about a new campaign.

(Photo credit: Getty Images)

Amazon revenue up 11% in Q2, buoyed once again by advertising

The platform also highlighted improvements in delivery speed and investments in generative AI.

Why Amazon’s retail platform positions it to dominate in streaming

The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.

Only a few brands are synonymous with entire product categories. Soon, there will be one less

Brand survival over time hinges on evolution and connection.

5 ways Amazon Advertising remains recession-proof

The e-commerce giant continues to ‘buck wider advertising trends.’

How Hollywood is helping brands reach ‘ad avoiders’

Movies like Air and Super Mario Bros. move the needle.