The brand will use the opportunity to highlight new products.
The brand said it plans to “perfect perfection.”
Campaign’s 2024 Big Game Barometer 4: Everything you need to know about brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising.
Brain-to-computer interfaces aren’t just sci-fi — here’s why they could be the next big thing in marketing
Insights into the human brain give brands and marketers access to our desires like never before.
The France-based media giant is also thinking about splitting off other business units.
Her next venture will help organisations produce ‘the right conditions for creativity.’
The platform boasts access to an estimated 115 million viewers in the U.S.
Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report.
The platform unveiled new tools at its UnBoxed event on Wednesday that aim to future-proof its products for the cookieless era while giving advertisers more control over audience targeting and faster insights into performance.
TBWA\Worldwide subsidiary shuffles leadership and concentrates US management in LA.
Global chairman and CCO Al Moseley is returning to the U.K.
Some agencies are starting to experiment with AI in DE&I — but the road ahead is filled with challenges.
The bespoke media agency’s first order of business is getting the word out about a new campaign.
The platform also highlighted improvements in delivery speed and investments in generative AI.
The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.
Brand survival over time hinges on evolution and connection.
The e-commerce giant continues to ‘buck wider advertising trends.’
Movies like Air and Super Mario Bros. move the needle.