Beau Jackson

Media editor

Beau Jackson is media editor at Campaign.

Kate Rowlinson, CEO, EssenceMediacom
Channel 4 2023 ident

C4 seeks licence changes to tackle waning interest from younger viewers

Youth audience also put off by the amount of advertising.

Photo Mark Lund

What does the Online Advertising Taskforce action plan mean for advertisers?

Trade bodies have urged advertisers and brands to get involved to ensure any plans, and potential regulation, is well-informed.

Bar charts trending up

Global adspend to grow by 4.6% in 2024

As a proportion of GDP, UK adspend is second only to Japan.

WhatsApp app notifcation on phone

Dentsu partners Meta to bring WhatsApp solutions to brands

The partnership will enable brands to manage customer experiences through the messaging app.

Pound coins

Why isn't all of adland paying the real Living Wage?

This year Campaign's School Reports will ask agencies about their Living Wage accreditation: it's time to get the industry in check.

Outvertising: The LGBTQIA+ advocacy group's work included a campaign this year which rewrote famous ads to be more inclusive

UK’s LGBTQIA+ consumers more likely to recommend products seen in ads

The nationwide study digs into what reaches LGBTQIA+ consumers.

ITV Amplify: The Companies logo

ITV launches pilot to support production companies owned by underrepresented groups

The scheme matches companies led or owned by people of colour, or deaf, disabled and/or neurodivergent people with an ITV comissioner.

The grey and black tabby cat Mog sits atop a snowy chimney beside Channel 4’s glowing white logo.

Channel 4 unveils Christmas ident starring Mog the cat

Film was made by the award-winning in-house agency 4Creative.

From left: Tracy Barber, Brian Wieser, Richard Morris, Lorna Tilbian and Magnus Djaba

What are the advantages of country-level models for agencies and holding groups?

Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.

UKTV: Dave, Drama, W and Yesterday will all rebrand with a U& prefix in the summer next year.

UKTV to unite ad-funded streaming brands under 'U' in 2024

The move is designed to make it easier for audiences to navigate channels.

From left: Vanessa Kingori, Sophie Neary and Dyana Najdi take on new ad roles

Vanessa Kingori to join Google from Condé Nast

Moves follow the announcement of Carl Read as director of agencies and partners in the UK and Ireland.

Photo Hamish Kinniburgh

Dentsu appoints global chief strategy officer for media

Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.

Big Issue vendor with a new smartphone for cashless payments

Big Issue and Giffgaff give vendors phones for cashless payments

The Big Issue offers digital and financial training to its vendors.

Plusnet's “No fluff” TV ad follows a man who opens the door to find a big ball of fluff floating in the middle of his living room which he then begins to vacuum.

Plusnet appoints agency to social account

The win builds on Accenture Song's 13-year relationship with the brand.

Aldi: The "Secret Christmas factory" pins from Pinterest.

Pinterest and Aldi collaborate on secret Christmas inspiration board

The partnership takes advantage of a rise in searches for Christmas inspiration ideas.

Panellists at Outvertising Live 2023

What LGBT+ allyship in advertising looks like from Outvertising Live 2023

Campaign reports from the annual event for LGBTQIA+ advocacy group Outvertising.

Sofie Saietz and Simone Weilborg

4Creative hires Wonderhood Studios duo

Sofie Saietz and Simone Weilborg have worked on brands including Starling, and Three.

ITV Palooza audience Theatre Royal Drury Lane

ITV Palooza: ad-funded content focus and auction and addressability tools unveiled

Campaign reports from the annual advertising showcase.

Photo of Kelly Williams, MD commercial at ITV

ITV's commercial MD on 'making the magic happen'

Why Kelly Williams' peers are eagerly tuning in to see what he does next.