EssenceMediacom’s Kate Rowlinson to chair judging at Campaign Media Awards 2024
Entry deadline is 11 January
C4 seeks licence changes to tackle waning interest from younger viewers
Youth audience also put off by the amount of advertising.
What does the Online Advertising Taskforce action plan mean for advertisers?
Trade bodies have urged advertisers and brands to get involved to ensure any plans, and potential regulation, is well-informed.
Global adspend to grow by 4.6% in 2024
As a proportion of GDP, UK adspend is second only to Japan.
Dentsu partners Meta to bring WhatsApp solutions to brands
The partnership will enable brands to manage customer experiences through the messaging app.
Why isn't all of adland paying the real Living Wage?
This year Campaign's School Reports will ask agencies about their Living Wage accreditation: it's time to get the industry in check.
UK’s LGBTQIA+ consumers more likely to recommend products seen in ads
The nationwide study digs into what reaches LGBTQIA+ consumers.
ITV launches pilot to support production companies owned by underrepresented groups
The scheme matches companies led or owned by people of colour, or deaf, disabled and/or neurodivergent people with an ITV comissioner.
Channel 4 unveils Christmas ident starring Mog the cat
Film was made by the award-winning in-house agency 4Creative.
What are the advantages of country-level models for agencies and holding groups?
Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.
UKTV to unite ad-funded streaming brands under 'U' in 2024
The move is designed to make it easier for audiences to navigate channels.
Vanessa Kingori to join Google from Condé Nast
Moves follow the announcement of Carl Read as director of agencies and partners in the UK and Ireland.
Dentsu appoints global chief strategy officer for media
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
Big Issue and Giffgaff give vendors phones for cashless payments
The Big Issue offers digital and financial training to its vendors.
Plusnet appoints agency to social account
The win builds on Accenture Song's 13-year relationship with the brand.
Pinterest and Aldi collaborate on secret Christmas inspiration board
The partnership takes advantage of a rise in searches for Christmas inspiration ideas.
What LGBT+ allyship in advertising looks like from Outvertising Live 2023
Campaign reports from the annual event for LGBTQIA+ advocacy group Outvertising.
4Creative hires Wonderhood Studios duo
Sofie Saietz and Simone Weilborg have worked on brands including Starling, Made.com and Three.
ITV Palooza: ad-funded content focus and auction and addressability tools unveiled
Campaign reports from the annual advertising showcase.
ITV's commercial MD on 'making the magic happen'
Why Kelly Williams' peers are eagerly tuning in to see what he does next.