As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.
Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.
Hearts & Science and Threepipe Reply are the incumbents.
The work was created by Live & Breathe.
Campaign will launch in London.
The experience was created by One Agency.
The 60-second spot was created by Golin and produced by Specsavers Creative.
Unclear how expansion will impact agencies that work with the brand.
The automotive brand parted ways with Iris last year.
The experience is being promoted by a social media campaign.
Outgoing global CCO Susan Credle becomes first creative adviser for parent company IPG.
Atomic London won the account in 2020.
Move comes as turnover in 2023 dropped 0.8%.
Interim results show revenues fell by 17.8% to £277.1m.
The ads were sent to email subscribers of the Your Burger King loyalty scheme.
The work was created by Principles.
Campaign was created by Now.
The TV and cinema-led campaign was created by Don’t Panic.
Castel will be UK based and focus on growing the global brand strategy.
The work was created in-house.