Marianne Calnan

Deputy News Editor
Clockwise from top left: Adrienn Major, Richard Exon, Nick Myers, Jessica Tamsedge

Is Publicis Groupe’s decision to cut back on freelancers a growing trend?

As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.

Nestlé ups marketing spend by nearly 1%

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

Ocado media account

Ocado reviews media account

Hearts & Science and Threepipe Reply are the incumbents.

Real Techniques OOH London
Corona OOH Elephant & Castle
The Ordinary bottle floating under Tower Bridge

The Ordinary floats giant product bottle down the Thames

The experience was created by One Agency.

Rick Astley Specsavers

Specsavers launches misheard lyrics radio ad with Rick Astley

The 60-second spot was created by Golin and produced by Specsavers Creative.

Sainsbury's Ogilvy and Sainsbury's Zest expansion

Sainsbury’s expands in-house creative agency

Unclear how expansion will impact agencies that work with the brand.

A Suzuki car covered in knitting with someone sitting in a chair knitting

Suzuki appoints creative and CRM agency

The automotive brand parted ways with Iris last year.

Kraken Rum Date Escape

Kraken Rum to host 'date escape’ service

The experience is being promoted by a social media campaign.

Andrés Ordóñez

FCB appoints global CCO

Outgoing global CCO Susan Credle becomes first creative adviser for parent company IPG.

East Midlands Railway Luton Airport Express train

East Midlands Railway reviews creative account

Atomic London won the account in 2020.

Unilever branded products

Unilever to roll out new consumer appeal testing for 'power brands'

Move comes as turnover in 2023 dropped 0.8%.

Original Source Iris TV ad

PZ Cussons sets up 'dedicated team' to strengthen brand building

Interim results show revenues fell by 17.8% to £277.1m.

Burger King ASA banned ad

ASA bans Burger King ads for targeting children with high fat food

The ads were sent to email subscribers of the Your Burger King loyalty scheme.

Seabrook "Too polite" ad
Petplan "The Wait" ad
“The Locker” showcases a scenes before, during and after the earthquake that hit Syria and Turkey last year.

Disasters Emergency Committee ad shows how donations help survivors

The TV and cinema-led campaign was created by Don’t Panic.

Emily Castel Colossal Bioscience

Former Dentsu brand strategy lead Emily Castel takes CMO role

Castel will be UK based and focus on growing the global brand strategy.

Specsavers Airport ad