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Which sectors spend the most on influencer marketing in the UK?
Sam Burne James
July 20, 2018

Which sectors spend the most on influencer marketing in the UK?

A new study of UK Instagram influencers shows that fashion is the sector responsible for the most paid posts, but...

Direct Line launches podcast series in new marketing venture
July 20, 2018
Daniel Farey-Jones

Direct Line launches podcast series in new marketing venture

Essence set to gobble up Nando's flagship UK media account
July 20, 2018
Gideon Spanier

Essence set to gobble up Nando's flagship UK media account

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads
July 20, 2018
Gurjit Degun

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

BRAND NEWS & ANALYSIS

BRANDS
Multinational brands predict higher spend on influencer marketing
July 20, 2018
Daniel Farey-Jones

Multinational brands predict higher spend on influencer marketing

BRANDS
IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy
July 20, 2018
Simon Gwynn

IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy

BRANDS
Yakult creates vending machine that teaches Japanese words
July 20, 2018
Gurjit Degun

Yakult creates vending machine that teaches Japanese words

BRANDS
Hyundai creates driving experiences at Millbrook to showcase i30 N
July 20, 2018
Gurjit Degun

Hyundai creates driving experiences at Millbrook to showcase i30 N

AGENCY
Change happens in the mainstream
July 20, 2018
Nicola Kemp

Change happens in the mainstream

BRANDS
What brands should know as NFC technology comes of age
July 20, 2018
Emily Tan

What brands should know as NFC technology comes of age

BRANDS
Direct Line: The Smart Crossing
July 20, 2018
Mark Evans

Purposeful innovation: making prevention better than cure

AGENCY
Heinz takes the gloves off in mayo battle with Unilever's Hellmann's
July 20, 2018
Simon Gwynn

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

AGENCY
Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi
July 19, 2018
Alex Brownsell

Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi

BRANDS
Why marketers need to prioritise building their personal brand
July 19, 2018
Alice ter Haar

Why marketers need to prioritise building their personal brand

AGENCY
Campaign's Best Places to Work 2019 open for entries
July 19, 2018
Staff

Campaign's Best Places to Work 2019 open for entries

BRANDS
P&G appoints Katharine Newby-Grant to top UK marketing job
July 19, 2018
Simon Gwynn

P&G appoints Katharine Newby-Grant to top UK marketing job

BRANDS
Philip Morris: We want to open up our marketing budgets and tap your boundless creativity
July 19, 2018
Marian Salzman

Philip Morris: We want to open up our marketing budgets and tap your boundless creativity

BRANDS
NHS organ donation campaign partners with Global's PopBuzz
July 19, 2018
Daniel Farey-Jones

NHS organ donation campaign partners with Global's PopBuzz

BRANDS
Unilever's CEO pledges sustainability will stay at heart of business after leadership change
July 19, 2018
Simon Gwynn

Unilever's CEO pledges sustainability will stay at heart of business after leadership change

AGENCY
Media Week 30 Under 30 2018 winners announced
July 19, 2018
Gideon Spanier

Media Week 30 Under 30 2018 winners announced

AGENCY
Fortnite has 125 million players - so are we looking in the wrong places for our audiences?
July 19, 2018
Yelena Gaufman

Fortnite has 125 million players - so are we looking in the wrong places for our audiences?

AGENCY
McDonald's:
July 19, 2018
David Edwards

Adwatch: Has McDonald's made itself Brexit-proof?

AGENCY
Pick of the week: Women's Equality Party 'thanks' Trump in protest campaign
July 19, 2018
Brittaney Kiefer

Pick of the week: Women's Equality Party 'thanks' Trump in protest campaign

AGENCY
Havas works with brewers and pub companies to create £9m campaign to save pubs
July 19, 2018
Gurjit Degun

Havas works with brewers and pub companies to create £9m campaign to save pubs

BRANDS
Huawei lures photographers to phone brand with AI-judged competition
July 18, 2018
Daniel Farey-Jones

Huawei lures photographers to phone brand with AI-judged competition

BRANDS
Seedlip launches alcohol-free cocktail bar
July 18, 2018
Gurjit Degun

Seedlip launches alcohol-free cocktail bar

BRANDS
Britvic appoints Bruce Dallas as GB marketing director as Kevin McNair departs
July 18, 2018
Simon Gwynn

Britvic appoints Bruce Dallas as GB marketing director as Kevin McNair departs

BRANDS
Pernod Ricard creates 'world's first' train station micro-vineyard
July 18, 2018
Gurjit Degun

Pernod Ricard creates 'world's first' train station micro-vineyard

AGENCY
Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018
July 18, 2018
Staff

Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018

AGENCY
Clare Donald: leaving Ogilvy UK
July 18, 2018
Staff

Movers and shakers: Ogilvy UK, BMB, The Body Shop, Mcgarrybowen, Unlimited Group, Zenith and more

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
How Vodafone and Ogilvy spoke to a younger generation with Voxi
Added 20 minutes ago
Dan Tapper

How Vodafone and Ogilvy spoke to a younger generation with Voxi

BRANDS
How a simple insight helped BBC Asian Network become 100% relevant
July 04, 2018
Laurence Green

How a simple insight helped BBC Asian Network become 100% relevant

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
June 28, 2018
Yasmin Arrigo

How Adidas embraced World Cup fever for its biggest UK football activation

AGENCY
How Heineken and Publicis built brand success on big issues
June 27, 2018
Sol Ghafoor & Stuart Williams

How Heineken and Publicis built brand success on big issues

PODCASTS

AGENCY
Campaign podcast: Why diversity is still adland's poorly-funded side hustle
July 06, 2018
Staff

Campaign podcast: Why diversity is still adland's poorly-funded side hustle

AGENCY
(L-R) Laurence Thomson | Claire Beale | Ross Neil | Gideon Spanier
June 28, 2018
Claire Beale & Gideon Spanier

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

AGENCY
Campaign Newscast: how WPP investors reacted to company's split with Sorrell
June 14, 2018
Staff

Campaign Newscast: how WPP investors reacted to company's split with Sorrell

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

BRANDS
The long, hard road to simple marketing
Helen Edwards
Jul 18,2018

The long, hard road to simple marketing

AGENCY
There really is a formula for creating a viral hit
Henry Hitchcox
Jul 17,2018

There really is a formula for creating a viral hit

AGENCY
This girl's sad: the 'This girl can' campaign is poorer without TV
Lindsey Clay
Jul 17,2018

This girl's sad: the 'This girl can' campaign is poorer without ...

AGENCY
The boss is dead, long live the boss
Rachel Barnes
Jul 17,2018

The boss is dead, long live the boss

BRANDS
Solace Women’s Aid: #StopItComingHome campaign
Mark Kelly
Jul 16,2018

Why Solace Women's Aid got #StopItComingHome trending in the World Cup ...

BRANDS
Disney and PHE break down the essentials of collaboration amid Star Wars tie-up
Anna Hill & Sheila Mitchell
Jul 16,2018

Disney and PHE break down the essentials of collaboration amid Star ...

BRANDS
McDonald's marketing boss: tackle unconscious bias to create a virtuous circle of women's leadership
Power 100
Emily Somers
Jul 16,2018

McDonald's marketing boss: tackle unconscious bias to create a virtuous circle ...

MOST READ
TRENDING
Media Week 30 Under 30 2018 winners announced
Share
July 19, 2018 Gideon Spanier

1 Media Week 30 Under 30 2018 winners announced

Women strongly outweigh men for the third year in a row in the Media Week 30 Under 30 2018, run in partnership with Hearst UK.

Shell's 'Make the future' campaign highlighting clean energy initiatives

2 Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

Brainlabs to help Vodafone to take digital media-buying in-house

3 Brainlabs to help Vodafone to take digital media-buying in-house

Publicis.Sapient's Sturgeon departs agency scene with doubts about current model

4 Publicis.Sapient's Sturgeon departs agency scene with doubts abo...

Lenovo hires Publicis Media for global media business

5 Lenovo hires Publicis Media for global media business

6 One has the power: What Publicis Groupe's Annette King will do w...

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7 Heineken pokes fun at smug abstainers (sort of) in first TV camp...

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8 Adidas' World Cup campaign foiled by Nike, survey shows

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9 P&G appoints Katharine Newby-Grant to top UK marketing job

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10 Monetising Southgate: the unmissable commercial opportunities fo...

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Sorrell: 'I'm going to start again'
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Share May 08, 2018 Thomas Moore

1 Sorrell: 'I'm going to start again'

The former WPP CEO said on Tuesday at Techonomy NYC 18 that he's not planning to retire.

2 When being selfish works

Gotta have it? Why Pepsi's dud could slow the in-house stampede
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3 Gotta have it? Why Pepsi's dud could slow the in-house stampede

WPP forms Team Energy to handle BP's global media, advertising and communications account
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4 WPP forms Team Energy to handle BP's global media, advertising a...

Justin Tindall's comments have sparked a diversity debate
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5 M&C Saatchi creative chief Justin Tindall sparks diversity debat...

6 How adland can crack gender equality in 2017

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7 Comparethemarket renews Disney partnership ahead of The Last Jed...

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8 Jaguar Land Rover calls global media review and resumes online a...

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9 'Having children helps your career', says marketing chief Kirsty...

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10 Making media fun again: why we must free our industry from outda...

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THE WORK

Birra Moretti "Pull together" by St Luke's
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July 20, 2018

Birra Moretti "Pull together" by St Luke's

Britain's Beer Alliance "Long live the local" by Havas London

Britain's Beer Alliance "Long live the local" by Havas London

British Heart Foundation "Shadows" by MullenLowe London

British Heart Foundation "Shadows" by MullenLowe London

FareShare "Let's get together" by Raw London

FareShare "Let's get together" by Raw London

Comparethemarket.com "Meerkat meals" by VCCP

Comparethemarket.com "Meerkat meals" by VCCP

Private view: Good things happen in summer (with Ross Neil and Mark Elwood)

Private view: Good things happen in summer (with Ross Neil and Mark Elwood)

Nike Football "Believe as one" by Wieden & Kennedy

Nike Football "Believe as one" by Wieden & Kennedy

PARTNER CONTENT

MEDIA

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Sue Unerman, chief transformation officer, MediaCom
Jul 19,2018

Four ways to boost advertising effectiveness

MEDIA

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Chris Pelekanou, chief customer officer, Clear Channel UK
Jul 18,2018

Why we should all be making use of OOH

AGENCY

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Radiocentre
Jul 18,2018

Aerial Awards radio ad winner: BT Sport scores the winning goal ...

MEDIA

Promoted

Suzy Bashford
Jul 16,2018

How technology is disrupting the automotive industry: all you need to ...

BRANDS

Promoted

Eleanor Kahn
Jul 13,2018

Bust the myth of the push-up career

MEDIA

Promoted

Suzanne Bidlake
Jul 13,2018

The UK's favourite YouTube ads: Beats by Dre draws big audiences ...

MEDIA

Promoted

Georganna Simpson and Ben Londesbrough
Jul 12,2018

Building fans: the essential media and content trends