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BRANDS
Why Tesco fought temptation to plaster logo all over Supermarket Sweep
Gurjit Degun
Added 6 hours ago

Why Tesco fought temptation to plaster logo all over Supermarket Sweep

Striking balance between brand integration and audience enjoyment was key to success of retailer's partnership with ITV.

Singaporean brand berates social users for complaining about offensive ad
Added 7 hours ago
Surekha Ragavan

Singaporean brand berates social users for complaining about offensive ad

DfT's charming animations call for empathy on public transport
Added 11 hours ago
Brittaney Kiefer

DfT's charming animations call for empathy on public transport

Hendrick's opens twilight garden to launch Lunar Gin
Added 11 hours ago
Fayola Douglas

Hendrick's opens twilight garden to launch Lunar Gin

BRAND NEWS & ANALYSIS

AGENCY
Nike creates moving tribute to Kobe Bryant

Nike creates moving tribute to Kobe Bryant

Added 12 hours ago
Brittaney Kiefer
AGENCY
Marc Nohr's inclusion in Timewise list shows evolution in flexible working

Marc Nohr's inclusion in Timewise list shows evolution in flexible working

Added 12 hours ago
Brittaney Kiefer
BRANDS
Larabar partners Amazon on yoga pop-up

Larabar partners Amazon on yoga pop-up

Added 30 hours ago
Fayola Douglas
BRANDS
5G could roll out even more slowly than first thought

5G could roll out even more slowly than first thought

Added 30 hours ago
Matthew Miller
AGENCY
BBH's Coral debut ad captures drama of horse-racing

BBH's Coral debut ad captures drama of horse-racing

Added 31 hours ago
Ben Bold
AGENCY
Aldi: new work sees return of 91-year-old great-grandmother Jean

Aldi renews 'Like' positioning with TV ad aimed at converting sceptics

Added 35 hours ago
Ben Bold
AGENCY
'About bloody time': Tesco unveils first plasters for diverse skin tones

'About bloody time': Tesco unveils first plasters for diverse skin tones

Added 36 hours ago
Brittaney Kiefer
AGENCY
Few days left to enter Campaign Tech Awards

Few days left to enter Campaign Tech Awards

Added 36 hours ago
Omar Oakes
BRANDS
Disney gears up for streaming service launch with discount

Disney gears up for streaming service launch with discount

Added 36 hours ago
Gurjit Degun
BRANDS
Mullen: 2019 saw record growth in audience numbers

Reach 2019 revenue down but profit up in first full year since buying Express and Star

Added 36 hours ago
Ben Bold
AGENCY
KFC captures the raptures of finger lickin' in new TV campaign

KFC captures the raptures of finger lickin' in new TV campaign

Added 37 hours ago
Ben Bold
AGENCY
Starling Bank takes business owner above the clouds in epic adventure

Starling Bank takes business owner above the clouds in epic adventure

Added 45 hours ago
Brittaney Kiefer
AGENCY
Cadbury and Man Utd invite veteran fans to Old Trafford as 'guests of honour'

Cadbury and Man Utd invite veteran fans to Old Trafford as 'guests of honour'

February 23, 2020
Ben Bold
BRANDS
Dating app The Inner Circle hires first CMO

Dating app The Inner Circle hires first CMO

February 21, 2020
Simon Gwynn
BRANDS
Nike and Asos introduce wellness experience

Nike and Asos introduce wellness experience

February 21, 2020
Fayola Douglas
BRANDS
Reebok partners Asos for music and fashion party

Reebok partners Asos for music and fashion party

February 21, 2020
Fayola Douglas
AGENCY
Wight: Engine founder opens consultancy

Robin Wight's Ideas Clinic promises to 'reboot' brands big and small in just two days

February 21, 2020
Ben Bold
BRANDS
RBS scraps CMO role after retirement of David Wheldon

RBS scraps CMO role after retirement of David Wheldon

February 20, 2020
Simon Gwynn
AGENCY
Tyrrells: acquired by KP Snacks in 2017

KP parent Intersnack consolidates pan-Euro media into Publicis

February 20, 2020
Ben Bold
AGENCY
Messi, Pogba, Salah and Sterling star in Pepsi Max Champions League campaign

Messi, Pogba, Salah and Sterling star in Pepsi Max Champions League campaign

February 20, 2020
Simon Gwynn
AGENCY
Campaign podcast: Sex, lies and Dave

Campaign podcast: Sex, lies and Dave

February 20, 2020
Omar Oakes
AGENCY
Why BAME ain't the same

Why BAME ain't the same

February 20, 2020
Asad Dhunna
AGENCY
Watch: Tech predictions for social media and influencer marketing

Watch: Tech predictions for social media and influencer marketing

February 20, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Domino's CMO Emily Somers leaves after just seven months

Domino's CMO Emily Somers leaves after just seven months

February 20, 2020
Ben Bold
AGENCY
Pick of the Week: Teva's emotional risk pays off

Pick of the Week: Teva's emotional risk pays off

February 20, 2020
Jennifer Small
AGENCY
British Gas: hair-raising ad

Turkey of the Week: British Gas ad is horribly nauseating

February 20, 2020
Gemma Charles

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
Ford's drive to create a thrilling experience

Ford's drive to create a thrilling experience

November 14, 2018
Kim Benjamin

PODCASTS

MEDIA
Warning: this Campaign Christmas podcast contains singing and profanities

Warning: this Campaign Christmas podcast contains singing and profanities

December 05, 2019
Claire Beale
AGENCY
Campaign podcast: Why diversity is still adland's poorly-funded side hustle

Campaign podcast: Why diversity is still adland's poorly-funded side hustle

July 06, 2018
Staff
AGENCY
(L-R) Laurence Thomson | Claire Beale | Ross Neil | Gideon Spanier

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

June 28, 2018
Claire Beale & Gideon Spanier

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY
Why we need to make 2020 the year we ditch brand valuation
Nick Cooper
Feb 20,2020

Why we need to make 2020 the year we ditch brand ...

BRANDS
Are you in control of your martech? Why the BA fiasco matters to marketers
Darren Guarnaccia
Feb 18,2020

Are you in control of your martech? Why the BA fiasco ...

AGENCY
Make advertising more like country music
Richard Huntington
Feb 17,2020

Make advertising more like country music

BRANDS
Corporate diversity is a cop-out. It's time to go further
Ravi Amaratunga Hitchcock
Feb 13,2020

Corporate diversity is a cop-out. It's time to go further

AGENCY
Here's the solution to award-winning, pioneering work
Karen Blackett
Feb 10,2020

Here's the solution to award-winning, pioneering work

BRANDS
The Super Bowl of influence
Michael Jacobson
Feb 03,2020

The Super Bowl of influence

BRANDS
This is what inspires me: Al Pacino, door handles and bad dubbing
Power 100
Jim Shearer
Feb 03,2020

This is what inspires me: Al Pacino, door handles and bad ...

MOST READ
Norris and Shaughnessy: join McCann London as ECDs
February 21, 2020 Ben Bold

1 McCann London nabs W&K creative duo Ray Shaughnessy and Dan Norr...

Creative duo will further bolster agency's creative credentials.

Wight: Engine founder opens consultancy

2 Robin Wight's Ideas Clinic promises to 'reboot' brands big and s...

Tyrrells: acquired by KP Snacks in 2017

3 KP parent Intersnack consolidates pan-Euro media into Publicis

Snapchat lens uses AR to bring to life Turner's artwork

4 Snapchat and Bank of England bring Turner artworks to life for l...

Aldi: new work sees return of 91-year-old great-grandmother Jean

5 Aldi renews 'Like' positioning with TV ad aimed at converting sc...

6 KFC captures the raptures of finger lickin' in new TV campaign

7 "Out of home screens will be mainstream broadcast channel in 202...

Promoted

8 Unlimited merges Prophecy and DirectionGroup into TMW

9 AAR, Biscuit and St Luke's among companies supporting She Takes ...

10 Cadbury and Man Utd invite veteran fans to Old Trafford as 'gues...

THE WORK

Zalando "Zerotype" by Mother
Share
Added 9 hours ago

Zalando "Zerotype" by Mother

Department for Transport "Everyone's journey" by VMLY&R
Share
Added 10 hours ago

Department for Transport "Everyone's journey" by VMLY&R

Marmite "AA x Marmite blipvert" by Adam & Eve/DDB
Share
Added 10 hours ago

Marmite "AA x Marmite blipvert" by Adam & Eve/DDB

Coca-Cola "Open" by Wieden & Kennedy London
Share
Added 29 hours ago

Coca-Cola "Open" by Wieden & Kennedy London

Coral "Fail to finish" by BBH London
Share
Added 29 hours ago

Coral "Fail to finish" by BBH London

PARTNER CONTENT

MEDIA

Promoted

Promoted

Suzanne Bidlake
Feb 20,2020

"Out of home screens will be mainstream broadcast channel in 2020" ...

Promoted

Feb 14,2020

The Trust Factor: Building brands with integrity and trust

Promoted

Feb 12,2020

What new things are you making space for in 2020?

Promoted

Feb 11,2020

Product of the Year Awards: Convenience, healthy choices and a little ...

AGENCY

Promoted

Suzanne Bidlake
Feb 11,2020

How Tesco's TV love story "fundamentally rebuilt the brand"

Promoted

Mark Tungate
Feb 11,2020

"Diversity is the lifeblood of creativity. Without it, great ideas can't ...

Promoted

Kathleen Saxton
Feb 11,2020

2020 - the Year of the Unicorn (and the Rat)