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Why Tesco fought temptation to plaster logo all over Supermarket Sweep

Striking balance between brand integration and audience enjoyment was key to success of retailer's partnership with ITV.

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5G could roll out even more slowly than first thought

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Why BAME ain't the same

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Watch: Tech predictions for social media and influencer marketing

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Pick of the Week: Teva's emotional risk pays off

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THOUGHT LEADERS

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Are you in control of your martech? Why the BA fiasco ...

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Make advertising more like country music

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Corporate diversity is a cop-out. It's time to go further

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The Super Bowl of influence

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