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AGENCY
McDonald's revisits #ReindeerReady for Christmas ad
Kim Benjamin
Added 5 hours ago

McDonald's revisits #ReindeerReady for Christmas ad

Fast-food restaurant chain expands on last year's "Reindeer ready" campaign with a new spot featuring hungry reindeers.

British Heart Foundation targets Amazon Echo owners for fundraising drive
Added 47 hours ago
Kim Benjamin

British Heart Foundation targets Amazon Echo owners for fundraising drive

Pictures: Marketers as you've never seen them before
Added 47 hours ago
Staff

Pictures: Marketers as you've never seen them before

Levi's creates Liverpool music space with rapper Loyle Carner to support young artists
November 16, 2018
Gurjit Degun

Levi's creates Liverpool music space with rapper Loyle Carner to support young artists

BRAND NEWS & ANALYSIS

AGENCY
A little bit funny: the best parodies of John Lewis' Elton John ad
November 16, 2018
Rob McKinlay

A little bit funny: the best parodies of John Lewis' Elton John ad

AGENCY
World Vision places 2,000 'lost' teddy bears on UK high streets
November 16, 2018
Gurjit Degun

World Vision places 2,000 'lost' teddy bears on UK high streets

BRANDS
Sky and Netflix recreate scenes from Westworld, Game of Thrones, The Crown and Stranger Things
November 16, 2018
Gurjit Degun

Sky and Netflix recreate scenes from Westworld, Game of Thrones, The Crown and Stranger Things

BRANDS
John Lewis creates behind-the-scenes experience of Elton John Christmas ad
November 16, 2018
Gurjit Degun

John Lewis creates behind-the-scenes experience of Elton John Christmas ad

AGENCY
John Lewis Christmas ad: how has Elton performed?
November 16, 2018
Kim Benjamin

John Lewis Christmas ad: how has Elton performed?

AGENCY
This is the Lexus ad that no human created
November 16, 2018
Brittaney Kiefer

This is the Lexus ad that no human created

AGENCY
Best ads in 50 years: Microsoft Xbox's timely strapline
November 16, 2018
Matt Lever

Best ads in 50 years: Microsoft Xbox's timely strapline

BRANDS
Lexus launches ad scripted entirely using artificial intelligence
November 15, 2018
Magda Ibrahim

Lexus launches ad scripted entirely using artificial intelligence

BRANDS
BT brings parent brand and EE closer still with rejig of top marketing roles
November 15, 2018
Simon Gwynn

BT brings parent brand and EE closer still with rejig of top marketing roles

AGENCY
Kahlua appoints Droga5 London after three-way pitch
November 15, 2018
Kim Benjamin

Kahlua appoints Droga5 London after three-way pitch

AGENCY
Elton John and advertising: a short history
November 15, 2018
Simon Gwynn

Elton John and advertising: a short history

AGENCY
Lucky Generals wins £45m Celebrity Cruises ad account
November 15, 2018
Kim Benjamin

Lucky Generals wins £45m Celebrity Cruises ad account

BRANDS
The FA's Martin Glenn: 'All business failures are marketing failures... even English football'
November 15, 2018
Simon Gwynn

The FA's Martin Glenn: 'All business failures are marketing failures... even English football'

BRANDS
Bodyform scoops Brave Brand of the Year award
November 15, 2018
Simon Gwynn

Bodyform scoops Brave Brand of the Year award

AGENCY
Christmas ads 2018: Adland reviews Tesco, Cadbury, Heathrow, Boots and more
November 15, 2018
Gurjit Degun

Christmas ads 2018: Adland reviews Tesco, Cadbury, Heathrow, Boots and more

AGENCY
Best ads in 50 years: Wonderbra obeyed all the rules of a great poster
November 15, 2018
Dave Henderson

Best ads in 50 years: Wonderbra obeyed all the rules of a great poster

AGENCY
Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year
November 15, 2018
Simon Gwynn

Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year

AGENCY
Turkey of the Week: Jagermeister's attempt of irreverent fun is so near and yet so far
November 15, 2018
Alex Brownsell

Turkey of the Week: Jagermeister's attempt of irreverent fun is so near and yet so far

AGENCY
John Lewis unveils Christmas ad featuring Elton John
November 15, 2018
Simon Gwynn

John Lewis unveils Christmas ad featuring Elton John

BRANDS
Iceland deploys animatronic orangutan as part of anti-palm oil campaign
November 14, 2018
Magda Ibrahim

Iceland deploys animatronic orangutan as part of anti-palm oil campaign

BRANDS
How New Balance's AI activation rewarded women for standing out
November 14, 2018
Gurjit Degun

How New Balance's AI activation rewarded women for standing out

BRANDS
Armistice Day: a moving masterclass in experiential
November 14, 2018
Sam Oxley

Armistice Day: a moving masterclass in experiential

AGENCY
The pro-human brand opportunity
November 14, 2018
Lawrence Weber

The pro-human brand opportunity

AGENCY
Moz the Monster was the 2017 John Lewis Christmas ad
November 14, 2018
Magda Ibrahim

The ads that set the bar for Adam & Eve/DDB's 10th Christmas with John Lewis

BRANDS
Should Iceland's ad have been cleared for TV?
November 14, 2018
Simon Gwynn

Should Iceland's ad have been cleared for TV?

BRANDS
Ford's drive to create a thrilling experience
November 14, 2018
Kim Benjamin

Ford's drive to create a thrilling experience

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LATEST CAMPAIGN VIDEO

CASE STUDIES

BRANDS
HBO's quest to engage audiences with experiences
November 07, 2018
Kim Benjamin

HBO's quest to engage audiences with experiences

AGENCY
How Bodyform revolutionised normality
September 17, 2018
Margaux Revol, Nicholas Hulley and Nadja Lossgott

How Bodyform revolutionised normality

AGENCY
How Cancer Research UK and Anomaly made it happen 'right now'
August 20, 2018
Stuart Smith

How Cancer Research UK and Anomaly made it happen 'right now'

AGENCY
Inside the TfL campaign to tackle unwanted sexual behaviour on public transport
July 31, 2018

Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

PODCASTS

AGENCY
Campaign podcast: Why diversity is still adland's poorly-funded side hustle
July 06, 2018
Staff

Campaign podcast: Why diversity is still adland's poorly-funded side hustle

AGENCY
(L-R) Laurence Thomson | Claire Beale | Ross Neil | Gideon Spanier
June 28, 2018
Claire Beale & Gideon Spanier

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

AGENCY
Campaign Newscast: how WPP investors reacted to company's split with Sorrell
June 14, 2018
Staff

Campaign Newscast: how WPP investors reacted to company's split with Sorrell

Our Writers

Claire Beale

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UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY
Creativity = data + imagination + empathy
Sue Unerman
Nov 14,2018

Creativity = data + imagination + empathy

BRANDS
RIP: the Christmas commercial (2011-2018)
Laurence Green
Nov 13,2018

RIP: the Christmas commercial (2011-2018)

AGENCY
Shifting from doubt to clout
Stephen Maher & Janet Hull
Nov 09,2018

Shifting from doubt to clout

BRANDS
Iceland's difficulty with 'Rang-tan' film highlights Clearcast's unusual status
Brinsley Dresden
Nov 09,2018

Iceland's difficulty with 'Rang-tan' film highlights Clearcast's unusual status

AGENCY
'Out of office' 2018: Was I naive to think it would be easier?
Kate Waters
Nov 09,2018

'Out of office' 2018: Was I naive to think it would ...

AGENCY
Does creativity need saving? Hell yes
Claire Beale
Nov 06,2018

Does creativity need saving? Hell yes

AGENCY
My campaign: Carolyn McCall on being a rookie pitcher in 1988
Carolyn McCall
Oct 31,2018

My campaign: Carolyn McCall on being a rookie pitcher in 1988 ...

MOST READ
TRENDING
John Lewis unveils Christmas ad featuring Elton John
Share
November 15, 2018 Simon Gwynn

1 John Lewis unveils Christmas ad featuring Elton John

Spot traces Elton John's life backwards

JWT London facing claims of discrimination against white, straight, British men

2 JWT London facing claims of discrimination against white, straig...

John Lewis has rebranded its Oxford Street signage today

3 John Lewis changes Oxford Street storefront to just 'John'

ShortList shuts in print as publisher rebrands as The Stylist Group

4 ShortList shuts in print as publisher rebrands as The Stylist Gr...

Iceland's Rang-tan ad has received 30 million aggregated views

5 Iceland's 'Rang-tan' ad hits 30m online views and prompts petiti...

6 Sainsbury's takes on John Lewis in accidental school play face-o...

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7 John Lewis 'The boy and the piano': the creative directors' verd...

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8 JWT London discrimination case could seal its fate

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9 JWT London denies discrimination claims

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10 KFC's Western-style Christmas ad puts turkey in its place

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News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales
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November 22, 2017 Gideon Spanier

1 News UK, Guardian and Telegraph co-found Verified Marketplace fo...

Newspaper rivals News UK, The Guardian and The Telegraph have launched a premium marketplace for video advertising in a rare act of industry unity.

John Lewis: the retailer has extended into Snapchat for the first time
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2 John Lewis brings 'Buster the Boxer' to life with VR, Snapchat a...

Why Gen Z expects emotionally intelligent workplaces
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3 Why Gen Z expects emotionally intelligent workplaces

Unilever moves global comms planning to Mindshare from PHD
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4 Unilever moves global comms planning to Mindshare from PHD

Omnicom UK senior leadership team now 48% female
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5 Omnicom UK senior leadership team now 48% female

6 What were people talking about at Cannes this year?

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7 How to change sectors: From banking to comedy at Comic Relief

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8 Why artificial intelligence won't be a threat in 2017

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9 Why we're loving: Debbie McClellan, vice-president, The Muppets ...

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10 What it takes to be a true brand storyteller

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THE WORK

John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB
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November 15, 2018

John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB

Boots "Get them something that says... you get them"

Boots "Get them something that says... you get them"

The National Lottery "Haircuts4Homeless" by Adam & Eve/DDB

The National Lottery "Haircuts4Homeless" by Adam & Eve/DDB

Marks & Spencer "The must-haves that make Christmas" by Grey London

Marks & Spencer "The must-haves that make Christmas" by Grey London

Heathrow "Making it home makes it Christmas" by Havas London

Heathrow "Making it home makes it Christmas" by Havas London

Sainsbury's "The big night" by Wieden & Kennedy

Sainsbury's "The big night" by Wieden & Kennedy

Vodafone "Christmas covered" by Ogilvy UK

Vodafone "Christmas covered" by Ogilvy UK

PARTNER CONTENT

MEDIA

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Nov 14,2018

"It's what consumers expect, it's what our brand partners expect" WLT's ...

MEDIA

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Nov 13,2018

This is not only an equality issue - it's business critical: ...

AGENCY

Promoted

Georganna Simpson
Nov 12,2018

The Commerce Revolution and how brands can keep up

MEDIA

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Nov 08,2018

Brand purpose: Step 1 to 'Brand Nirvana'

MEDIA

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Georganna Simpson
Nov 08,2018

L'Oréal and Facebook are the perfect match for targeting female millennials ...

BRANDS

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Georganna Simpson
Nov 08,2018

Support for young mental health

MEDIA

Promoted

Suzanne Bidlake
Nov 07,2018

Why digital creative is OOHmazing