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AGENCY
Pitch Update: Audible to sound out agencies in global media review
Staff
December 03, 2021

Pitch Update: Audible to sound out agencies in global media review

A win for Publicis.Poke means it now works with 10 brands within the Essity group.

Dr Oetker: appointed Adam & Eve/DDB to global creative account (Getty Images/ullstein picture)
December 03, 2021
Ben Bold

Dr Oetker appoints new global creative agency

Pick of the Xmas Ads: John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose
December 03, 2021
Staff

Pick of the Xmas Ads: John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose

Vodafone wants to restore Boxing Day to its former glory and true meaning
December 03, 2021
Fayola Douglas

Vodafone wants to restore Boxing Day to its former glory and true meaning

BRAND NEWS & ANALYSIS

AGENCY
On the Beach: returns to selling summer holidays in 2022

On the Beach concludes creative review with Quiet Storm landing account

December 03, 2021
Nicola Merrifield
BRANDS
RNIB and Metro create braille newspaper cover highlighting need for accessibility

RNIB and Metro create braille newspaper cover highlighting need for accessibility

December 03, 2021
Fayola Douglas
AGENCY
Think!: campaign first since VMLY&R retained the government account

Think! urges mates to deter one another from drink-driving this Christmas

December 03, 2021
Shauna Lewis
AGENCY
The TV campaign will broadcast across ITV, Channel 4, Channel 5 and Sky Media

Govt rolls out ad blitz to mark Covid vaccine anniversary and push boosters

December 02, 2021
Shauna Lewis
AGENCY
Aldi: its Christmas ad tells the story of Ebanana Scrooge

Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others

December 02, 2021
Nicola Merrifield
BRANDS
The Ikea toilet brush Bolmen is named after this lake.

Pick of the Week: Visit Sweden wants to reclaim Ikea product names

December 02, 2021
Arvind Hickman
AGENCY
Tesco: Christmas spot celebrated the UK's spirit of defiance and determination

ASA says Tesco's Christmas ad didn't break rules despite anti-vaxxer backlash

December 02, 2021
Imogen Watson
BRANDS
Macallan partners Evening Standard for Tube station takeover

Macallan partners Evening Standard for Tube station takeover

December 02, 2021
Fayola Douglas
AGENCY
Kopparberg: appointed Neverland to handle social

Kopparberg consolidates Neverland relationship with social appointment

December 02, 2021
Ben Bold
AGENCY
Unilever: the company spent over $4bn on advertising during Q3

Campaign AI Q3 global new-biz review: Adspend swells to $17.9bn

December 02, 2021
Jamie Rossouw
The Knowledge
AGENCY
Photo: Getty Images.

RHS appoints Essence to reach and inspire millions of gardeners

December 01, 2021
Arvind Hickman
AGENCY
48 ways to transform creativity: act four

48 ways to transform creativity: act four

December 01, 2021
Sue Unerman
AGENCY
The countdown to the Qatar World Cup has begun.

Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity

December 01, 2021
Richard Kirk
AGENCY
ITV and Uncommon present star-studded short film this Christmas

ITV ad urges people to listen to loved ones this Christmas

December 01, 2021
Imogen Watson
AGENCY
TfL: Ad part of 'See their side' campaign

TfL pauses road safety ad after ASA complaints and Twitter backlash

December 01, 2021
Shauna Lewis
AGENCY
Look Out: Orlando Wood's book describes features that make for effective brand building advertising

Put on a show for brands: Peter Field reviews Orlando Wood's 'Look Out'

December 01, 2021
Peter Field
BRANDS
Sex and the City: Carrie Bradshaw's closet has been recreated

HBO brings 'Sex and the City' character Carrie Bradshaw’s closet to London

December 01, 2021
Fayola Douglas
AGENCY
Purpose Awards: early bird deadline is 17 February

Purpose Awards EMEA 2022 opens for entries

December 01, 2021
PRWeek UK staff
AGENCY
We Are Social: 'Brave New World' looks at digital trends for the forthcoming year

Nearly 90% of social users clueless about metaverse and NFTs, report says

December 01, 2021
Shauna Lewis
AGENCY
Tesco: BBH London ad focuses on Britain's determination to celebrate Christmas with their family

Anti-vaxxers make Tesco Xmas TV spot second-most-complained-about ad of all time

November 30, 2021
Ben Bold
AGENCY
Tesco: its new analytics platform offers insight on customer behaviours

Tesco ramps up ‘retail media’ offer with more ad space and analytics for brands

November 30, 2021
Nicola Merrifield and Gideon Spanier
BRANDS
Barb audience data will now include SVOD services Netflix, Amazon and Disney

Barb audience data will now include SVOD services Netflix, Amazon and Disney

November 30, 2021
Fayola Douglas
BRANDS
Gay Times launches campaign in response to increase in transphobia

Gay Times launches campaign in response to increase in transphobia

November 30, 2021
Fayola Douglas
AGENCY
Russell Davies, author of 'Everything I know about life I learned from PowerPoint'

'It's all about lists': an extract from Russell Davies' PowerPoint guide for presentation phobics

November 29, 2021
Russell Davies
AGENCY
Balancing home life with work life (Getty Images/Tang Ming Tung)

As we return to the office, how can we keep hold of the benefits of WFH?

November 29, 2021
Claire Dickson
AGENCY
RAF: film ties into broader recruitment strategy, 'Find your force'

RAF turns to animation for first time in recruitment drive by Engine Creative

November 29, 2021
Shauna Lewis

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

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News editor (print)

Emily Tan

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THOUGHT LEADERS

AGENCY
Cheers! Diageo shows why brand-building is ‘fundamental’ to its business
Gideon Spanier
Nov 26,2021

Cheers! Diageo shows why brand-building is ‘fundamental’ to its business

AGENCY
Woodford: COP26 is over but momentum behind sustainability must continue
Stephen Woodford
Nov 23,2021

Don’t sit on the sidelines: Five ways ad industry can lead ...

AGENCY
Diwali (Getty Images/tapasbiswasphotography)
Alpesh Patel
Nov 22,2021

How is it still a White Christmas?

AGENCY
Reductive COP26 comms did nothing to convey urgency or transformation needed
Kathleen Enright
Nov 18,2021

Reductive COP26 comms did nothing to convey urgency or transformation needed ...

AGENCY
James Chandler
James Chandler
Nov 18,2021

Hold the phone, it’s time to rethink mobile advertising

AGENCY
A view from Dave Trott: Leaders need followers
Dave Trott
Nov 18,2021

A view from Dave Trott: Leaders need followers

AGENCY
Drew Barrand (Getty Images/Lynne Cameron)
Drew Barrand
Nov 17,2021

Brand purpose: joining up the talk with the walk

MOST READ
Comparethemarket: appointed OMD
November 30, 2021 Arvind Hickman

1 Comparethemarket moves media account and splits duties with two ...

The price comparison site has split brand and some of performance.

Tesco: BBH London ad focuses on Britain's determination to celebrate Christmas with their family

2 Anti-vaxxers make Tesco Xmas TV spot second-most-complained-abou...

Dentsu raids DDB for global chief strategy officer

3 Dentsu raids DDB for global chief strategy officer

TfL: Ad part of 'See their side' campaign

4 TfL pauses road safety ad after ASA complaints and Twitter backl...

LadBible: Arian Kalantari, chief operating officer (left), and Solly Solomou, chief executive

5 LadBible founders set for windfall from £360m stock market float

6 Wayne Deakin leaves Huge to join Wolff Olins

7 VMLY&R appoints UK managing partner to bolster client leadership...

8 Gay Times launches campaign in response to increase in transphob...

9 The over-50s: how do you measure invisibility?

10 Dr Oetker appoints new global creative agency

THE WORK

Fussy "A home for Douglas" by Saatchi & Saatchi
December 03, 2021

Fussy "A home for Douglas" by Saatchi & Saatchi

Crisis "Twelve nights" by Don't Panic
December 03, 2021

Crisis "Twelve nights" by Don't Panic

THINK! "Mates for life" by VMLY&R
December 02, 2021

THINK! "Mates for life" by VMLY&R

Spotify "2021 wrapped" (in-house)
December 02, 2021

Spotify "2021 wrapped" (in-house)

Asda "'Tis the season to slay it" by Impero
December 01, 2021

Asda "'Tis the season to slay it" by Impero

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What brands can learn from TikTok’s biggest stars

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How activewear retailer Squatwolf boosted ROI by 74% with Meta

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Dec 01,2021

Long Covid, short effect: was 2020’s digital shift a mere temporary ...

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Confidence and you - do you have all you need for ...

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Nov 29,2021

Brands must ‘embrace joy’ to succeed on TikTok