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BRANDS

News brands: better investment has boost profits, study found

Simon Gwynn

Added 3 hours ago

Brands have seen £268m profit boost from news brand spend since 2017, study shows

Figure follows 2017 study that said brands were missing out on £3bn profit by underinvesting in news brands.

Bellwether: optimistic marketers will be looking forward to Christmas already, just like the stars of this Very.co.uk ad

Added 3 hours ago

Simon Gwynn

More marketing budgets revised up, but nerves remain – IPA Bellwether

BBH: shirts will be available to 100 Burger King customers

Added 11 hours ago

Shauna Lewis

Burger King launches tasty, garnish-printed shirt with new work by BBH

Bednash: joined Google in 2013

Added 13 hours ago

Simon Gwynn

Graham Bednash leaves Google for job at health tech company Abcam

BRAND NEWS & ANALYSIS

AGENCY

Government regulations on HFSS products are intended to protect a young audience (Getty Images)

Are the new HFSS rulings an opportunity for the industry to self-regulate?

Added 17 hours ago

BRANDS

BrewDog: Gold-plated apology

BrewDog gets ASA stick for 24 carat 'solid gold' can claim

Added 17 hours ago

BRANDS

Facebook: new name is likely to indicate focus on metaverse

Goodbye Facebook, hello Metaface? Social media giant plans name change

Added 18 hours ago

AGENCY

TUI: Leo Burnett-created campaign will broadcast in 23 countries

TUI tells consumers to 'Live happy' in first major campaign since pandemic

Added 18 hours ago

Shauna Lewis

AGENCY

Is brand purpose all it's cracked up to be?

Added 36 hours ago

Richard Shotton and Will Hanmer-Lloyd

BRANDS

Here We Flo scoops inaugural Sky Zero Footprint Fund Grand Prix

Here We Flo wins £1m in air-time from Sky Zero Footprint Fund

Added 36 hours ago

AGENCY

Deutsche Bank: award media account to Essence (Getty Images/Armando Babani)

WPP's Essence wins Deutsche Bank's consolidated global media account

Added 36 hours ago

Ben Bold

AGENCY

Arcadia: first clients include P&G, Verizon, WWE and Shake Shack

Snap launches platform-agnostic AR studio for brands and agencies, Arcadia

Added 37 hours ago

AGENCY

Camden Town Brewery's fresh take on the iconic 2001 Marmite Kiss ad

Love it or hate it: inside Camden Town Brewery recreation of the iconic Marmite Kiss ad

Added 40 hours ago

Imogen Watson

BRANDS

Lego: Ilori's design uses his signature colourful style

Lego collaborates with artist Yinka Ilori on joyful laundrette

Added 41 hours ago

AGENCY

Dentsu International has switched to renewable sources to reduce its carbon footprint (Getty Images)

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’

Added 41 hours ago

Arvind Hickman

AGENCY

Kettle Chips embarks on long-term strategy change in campaign by Joint

Added 41 hours ago

Shauna Lewis

BRANDS

Kraken: the bravest visitors will be selected to stay

Rum brand The Kraken offers sleepless nights at Halloween hotel

Added 41 hours ago

AGENCY

TikTok: campaign features creators such as @scarysappho

TikTok heroes black creators in Black History Month OOH campaign

October 18, 2021

Simon Gwynn

AGENCY

Simon Davis

Let me be direct: Agencies risk being left out of media owner sales revolution

October 18, 2021

Simon Davis

BRANDS

Ardbeg: ice-cream available with and without whisky

Ardbeg takes Halloween ‘Ice scream’ van on UK tour

October 18, 2021

AGENCY

John Lewis

John Lewis shouldn't be afraid to defend its new ad

October 18, 2021

Tamara Littleton

BRANDS

IAS: the risk to brands from misinformation, such as around the Covid pandemic, fell this year

Brand risk in digital video and display shows sharp fall in first half of 2021

October 18, 2021

BRANDS

Nationwide: ad-funded programme goes live tonight (18 October)

Nationwide teams up with ITV to help customers decarbonise their homes

October 18, 2021

BRANDS

Southern Comfort: colourful evening will centre around music and dancing

Southern Comfort hosts New Orleans-inspired Halloween party

October 18, 2021

AGENCY

Metaverse

From Deliveroo to Coca-Cola, Venus to Balenciaga – what are the biggest opportunities for brands in the metaverse?

October 18, 2021

Jessica Goodfellow

AGENCY

Virgin Media and O2 debut first joint brand campaign for Volt launch

October 18, 2021

Shauna Lewis

AGENCY

Vegamama features a colossal rubber dinosaur who’s angry at the state of our world

Behind Wagamama's sustainable push centred on a vengeful vegan rubbery Godzilla

October 18, 2021

AGENCY

Clockwise from top left: Churchill, Chanel, John Lewis Partnership, Santander

Pitch Update: Agencies prepare to play British Bulldog for rights to Churchill account

October 15, 2021

BRANDS

Nicola Mendelsohn: spoke at IAB UK Digital Upfronts

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

October 15, 2021

BRANDS

David Oyelowo: the Selma actor, who lost his father to cancer last year, narrates the ad

Stand Up To Cancer rallies public to action in poignant star-studded film

October 15, 2021

Campaign Jobs

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY

Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020

AGENCY

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020

Ben Bold

BRANDS

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Premium

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019

Ben Bold

AGENCY

KFC: A very fcking clever campaign

Premium

KFC: A very fcking clever campaign

November 21, 2018

PODCASTS

AGENCY

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020

Omar Oakes & Ben Londesbrough

BRANDS

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020

Brittaney Kiefer & Ben Londesbrough

AGENCY

Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY

John Lewis: ad uses a similar idea to 2015's "Tiny dancer"

Vic Day

Oct 14,2021

Why the new John Lewis ad made me wince

AGENCY

Steven Lacey

Steven Lacey

Oct 13,2021

With adland focused on ABs, we shouldn't be surprised work is ...

AGENCY

Bodyform: 2020's 'Wombstories' smashed taboos about the menopause

Kate Harris

Oct 12,2021

It’s time adland gave proper support to those going through the ...

AGENCY

Gen Kobayashi

Gen Kobayashi

Oct 11,2021

It's time adland ditched the 'B word'

AGENCY

Sara Tate

Sara Tate

Oct 08,2021

Flexible working will help close the gender pay gap – let's ...

AGENCY

Keith Weed

Keith Weed

Oct 08,2021

From 'trust or bust', to 'trust is a must'

BRANDS

Cat food: Whiskas, Sheba, Purina Gourmet

Rob Allen

Oct 08,2021

The catsumer journey: branding lessons learned on an unfamiliar aisle

October 18, 2021 Shauna Lewis

1 Virgin Media and O2 debut first joint brand campaign for Volt la...

Volt allows Virgin Media and O2 customers to boost broadband speeds.

John Lewis: the department store chain has created a stir with its 'Let life happen' ad

2 John Lewis' controversial home insurance ad has received 337 com...

John Lewis

3 John Lewis shouldn't be afraid to defend its new ad

Clockwise from top left: Churchill, Chanel, John Lewis Partnership, Santander

4 Pitch Update: Agencies prepare to play British Bulldog for right...

Jenny Shevlin

5 For working class adlanders, this industry can still feel like a...

6 Mother: Why is it the birthplace of creative leaders?

7 Goodbye Facebook, hello Metaface? Social media giant plans name ...

8 Is the briefing process broken?

9 Spencer Matthews' CleanCo drinks brand hires media agency

10 Let me be direct: Agencies risk being left out of media owner sa...

THE WORK

Facebook Portal "Grandparents and grandchildren" by AMV BBDO

Added 11 hours ago

Facebook Portal "Grandparents and grandchildren" by AMV BBDO

NHS Blood and Transplant "#ThisIsAmazing" by 23red

Added 12 hours ago

NHS Blood and Transplant "#ThisIsAmazing" by 23red

Samsung "Enter Fun Mode" by Wieden & Kennedy Amsterdam

Added 18 hours ago

Samsung "Enter Fun Mode" by Wieden & Kennedy Amsterdam

East Midlands Railway "Let's roll" by Atomic London

Added 35 hours ago

East Midlands Railway "Let's roll" by Atomic London

Burberry "Open spaces" by Megaforce

Added 36 hours ago

Burberry "Open spaces" by Megaforce

PARTNER CONTENT

Promoted

Promoted

Tobi Demuren of LinkedIn’s Big Minds Collective

Oct 20,2021

Rediscover the power of collective thinking

AGENCY

Promoted

Milind Patel

Oct 19,2021

Free ebook: Employer branding reboot 2021

Promoted

Oct 19,2021

2071: The future of work – a creative adventure with Kieron ...

Promoted

Jennifer Jackson

Oct 13,2021

5 reasons to enter the FSB Celebrating Small Business Awards

Promoted

Oct 13,2021

2071: The future of work – a creative adventure with David ...

Promoted

Oct 11,2021

How to get brand purpose right: industry leaders speak

Promoted

Staff

Oct 11,2021

What's next for CPG brands?