We surveyed agencies throughout May and June to identify the key trends and challenges in the experiential world, as highlighted in our infographic below.
The outlook is largely positive with 78% of agencies forecasting an increase in profits in 2017, while 42% said client budgets are increasing.
Meanwhile, 18% of agencies believe international and global campaigns provide the biggest opportunity for growth, and 20% plan to open an overseas office this year to capitalise on this.
Click image to enlarge.
View the full Brand Experience Report 2017 here, plus the top 45 agencies list.
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