BRAND ANALYSIS

'We realised something extraordinary was happening': how We Buy Any Car got the nation dancing
Charlotte Rawlings
Mar 13,2023

'We realised something extraordinary was happening': how We Buy Any Car got the nation dancing

All good creative ideas must come to an end, but when?
Jennifer Small
Jan 24,2022

All good creative ideas must come to an end, but when?

The icon-maker of our times: Adland pays tribute to Jony Ive's creative legacy
Staff
Jun 28,2019

The icon-maker of our times: Adland pays tribute to Jony Ive's creative legacy

Meet the new breed of FMCG brands
Phil Rumbol
Sep 12,2018

Meet the new breed of FMCG brands

How film marketers are fighting to win cinemagoers in the home entertainment boom
Ben Londesbrough
Aug 02,2018

How film marketers are fighting to win cinemagoers in the home entertainment boom

More than football: why Ronaldo's transfer to Juventus means big brand business
Ben Londesbrough
Jul 16,2018

More than football: why Ronaldo's transfer to Juventus means big brand business

From digital detox dreamers to exploring unfiltered worlds, what marketers need to know about Gen Z
Krupali Cescau
Jul 06,2018

From digital detox dreamers to exploring unfiltered worlds, what marketers need to know about Gen Z

Puggerflies, ostriches and robots: Behind the magic of Britain's VFX scene
Jun 28,2018

Puggerflies, ostriches and robots: Behind the magic of Britain's VFX scene

The creative imperative for disability tech
Emily Tan
Jun 26,2018

The creative imperative for disability tech

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial
World Cup
Jun 19,2018

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

'I wish I'd made it so much it hurts': Campaign's global editors pick their favourite ads this year
Jun 19,2018

'I wish I'd made it so much it hurts': Campaign's global editors pick their favourite ads this year

Making a success out of failure: How Google became Cannes Creative Marketer of the Year
Emily Tan
Jun 19,2018

Making a success out of failure: How Google became Cannes Creative Marketer of the Year

Adwatch: Ikea shows product doesn't have to be poor relation of brand
Sandie Dilger
Jun 14,2018

Adwatch: Ikea shows product doesn't have to be poor relation of brand

World Cup ads: A guide to the most clichéd spots
World Cup
Jun 07,2018

World Cup ads: A guide to the most clichéd spots

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe
May 24,2018

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe

If you're a true marketer, you love GDPR
Cheryl Calverley
May 18,2018

If you're a true marketer, you love GDPR

Power 100 2018: How Syl Saller brought innovation to the forefront at Diageo
Power 100
May 17,2018

Power 100 2018: How Syl Saller brought innovation to the forefront at Diageo

Long form is ok, make it vertical... and make a difference: lessons from Brand Film Festival London
Simon Gwynn and John Harrington
May 04,2018

Long form is ok, make it vertical... and make a difference: lessons from Brand Film Festival London

The Sorrell saga: a Campaign podcast dissecting the news
Staff
Apr 19,2018

The Sorrell saga: a Campaign podcast dissecting the news

Grindr global marketing head Peter Sloterdyk exits for Netflix
Diana Bradley
Apr 03,2018

Grindr global marketing head Peter Sloterdyk exits for Netflix

Will blockchain fix the ad industry's trust problem?
Emily Tan
Mar 16,2018

Will blockchain fix the ad industry's trust problem?

Campaign's 50 Best Places to Work 2018
Alex Brownsell
Mar 13,2018

Campaign's 50 Best Places to Work 2018

Nonetheless, she persisted (part two): female leaders on their biggest challenges
International Women’s Day
Mar 06,2018

Nonetheless, she persisted (part two): female leaders on their biggest challenges

The true stories of creating 'big moment' ad campaigns, from the Super Bowl to John Lewis Christmas
Claire Beale
Mar 01,2018

The true stories of creating 'big moment' ad campaigns, from the Super Bowl to John Lewis Christmas

Why Benefit used pink astronauts and a silver space pod to launch its new mascara
Dom Franks and Andy McDonald
Feb 22,2018

Why Benefit used pink astronauts and a silver space pod to launch its new mascara

How ITV and The National Lottery created 'the nation's biggest ever sports day'
Clare Phillips & Adam Chataway
Feb 21,2018

How ITV and The National Lottery created 'the nation's biggest ever sports day'

Building Lego's social network for kids, brick by brick
Rob Lowe
Feb 16,2018

Building Lego's social network for kids, brick by brick

Jon Hamm
David Blecken
Feb 13,2018

A breakdown of what 'brand experience' is and isn't

Kraft Heinz marketing boss: we're about effectiveness, not cost-cutting
Simon Gwynn
Feb 13,2018

Kraft Heinz marketing boss: we're about effectiveness, not cost-cutting

The Gunn Report: the most creatively awarded advertising of 2017
Emma Wilkie
Feb 12,2018

The Gunn Report: the most creatively awarded advertising of 2017

Why Tide's cheeky Super Bowl gambit looks to have paid off
Unruly
Feb 06,2018

Why Tide's cheeky Super Bowl gambit looks to have paid off

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?
Gideon Spanier
Jan 24,2018

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?

Advertising's empathy deficit knocks working mothers
Nicola Kemp
Jan 23,2018

Advertising's empathy deficit knocks working mothers

How the insight industry can finally end marketing waste in 2018
John Kearon
Jan 12,2018

How the insight industry can finally end marketing waste in 2018

The mobile trends to watch out for in 2018
Andy Hood
Jan 11,2018

The mobile trends to watch out for in 2018

AR will be the next big battle in tech innovation this year
Jerry Daykin
Jan 10,2018

AR will be the next big battle in tech innovation this year

2018 needs to celebrate women in the workplace
Aline Santos
Jan 09,2018

2018 needs to celebrate women in the workplace

Peroni: agency shake-up follows change of ownership
Simon Gwynn
Dec 20,2017

Peroni aims to regain youthful style credentials after appointing Leagas Delaney

Adwatch of the Year 2017: the nation's most recalled and liked ads
Gail Kemp
Dec 18,2017

Adwatch of the Year 2017: the nation's most recalled and liked ads

All I want for 2018: the industry's hopes and predictions for the year
Staff
Dec 18,2017

All I want for 2018: the industry's hopes and predictions for the year

Ahead of the Star Wars release, what brands can learn from 2017's blockbusters
Catherine Botibol
Dec 13,2017

Ahead of the Star Wars release, what brands can learn from 2017's blockbusters

Top 10 lookalikes of 2017
Dec 08,2017

Top 10 lookalikes of 2017

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty
John Tylee
Dec 05,2017

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty

Brand Experience Agency of the Year 2017: Amplify
Dec 04,2017

Brand Experience Agency of the Year 2017: Amplify

Marketing and sales promotion agencies enjoy bigger profit margins
Esther Carder
Nov 29,2017

Marketing and sales promotion agencies enjoy bigger profit margins

Kingston Smith: advertising and marketing sectors enjoy bigger profit margins
Ian Graham
Nov 29,2017

Kingston Smith: advertising and marketing sectors enjoy bigger profit margins

Ecommerce and the paradox of choice: how brands can win in the era of the 'infinite shelf'
Mudit Jaju
Nov 28,2017

Ecommerce and the paradox of choice: how brands can win in the era of the 'infinite shelf'

AMV turns 40: agency marks four decades of advertising
Cilla Snowball
Nov 27,2017

AMV turns 40: agency marks four decades of advertising

Why JWT's female-focused consultancy feels like we're going backwards
Isobel Smyth
Nov 23,2017

Why JWT's female-focused consultancy feels like we're going backwards

Tombola loyalty: observations of a digital marketer visiting Japan
Aidan Mark
Nov 23,2017

Tombola loyalty: observations of a digital marketer visiting Japan

The future of news is not about human journalists
Nov 22,2017

The future of news is not about human journalists

Matty Tong, partner and co-founder, Whistlejacket
Matty Tong
Nov 17,2017

Should brands bother with Black Friday?

10 marketing lessons from how millennials are changing the way we eat
Roger Perowne
Nov 14,2017

10 marketing lessons from how millennials are changing the way we eat

'I don't have time for self-importance': Twitter global creative chief
Faaez Samadi
Nov 14,2017

'I don't have time for self-importance': Twitter global creative chief

John Lewis' Christmas monster is another winning emotional cocktail
Unruly
Nov 10,2017

John Lewis' Christmas monster is another winning emotional cocktail

Why retailers must smarten up
Emily Tan
Nov 10,2017

Why retailers must smarten up

Huawei's new global corporate brand swagger
Robert Sawatzky
Nov 09,2017

Huawei's new global corporate brand swagger

What brands should know about the 'New Adult'
Lucie Greene
Nov 09,2017

What brands should know about the 'New Adult'

Cristiano Ronaldo in paid partnership with Egyptian Steel (credit: @cristiano on Instagram)
Robert Smith
Nov 08,2017

Instagram extends paid-for tagging tool and will alert users who break the rules

The conversation: Direct Line's Evans and Saatchi & Saatchi's Huntington on revolutionary thinking
Mark Evans & Richard Huntington
Nov 08,2017

The conversation: Direct Line's Evans and Saatchi & Saatchi's Huntington on revolutionary thinking

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love
Robert Smith
Nov 07,2017

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

Bridging the confidence gap
Erminia Blackden
Nov 03,2017

Bridging the confidence gap

Four books for marketers in the mood for disruptive behaviour
Staff
Nov 01,2017

Four books for marketers in the mood for disruptive behaviour

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016
Omar Oakes
Oct 27,2017

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016

Anthony Simonds-Gooding
David Puttnam
Oct 24,2017

Lord Puttnam: 'Simonds-Gooding was an honourable man in a dishonourable period'

Kate Durling is director of production at Havas Sports & Entertainment
Kate Durling
Oct 24,2017

The battle for Alpha eyeballs

Call of Duty aims to please by putting loyal gamers at the heart of its ad
Unruly
Oct 23,2017

Call of Duty aims to please by putting loyal gamers at the heart of its ad

Think different: How ThisAbility's Khan is promoting creative disabled talent
Nicola Kemp
Oct 17,2017

Think different: How ThisAbility's Khan is promoting creative disabled talent

Why it's good to be a Slacker
Richard Blake
Oct 13,2017

Why it's good to be a Slacker

Marc Pritchard, P&G, on Better Advertising Enabled by Media Transparency at IAB ALM (Image from <a href="https://www.youtube.com/watch?v=NEUCOsphoI0">IAB - Interactive Advertising Bureau</a>
Jeremy Lee
Oct 12,2017

The trouble with digital media: why the transparency debate is still murky

Science fiction could be made real in the future marketing world
Rachel Barnes
Oct 09,2017

Science fiction could be made real in the future marketing world

Huawei's P9 smartphone
Ben Bold
Sep 27,2017

Huawei's CMO on the power of collaboration and the need to amplify the brand

Guinness seems to have taken a leaf out of Vice's book
Unruly
Sep 26,2017

Guinness seems to have taken a leaf out of Vice's book

Tackling the laziness: our collective responsibility to women's sport
Polly Barnes
Sep 22,2017

Tackling the laziness: our collective responsibility to women's sport

Milk + Poop: affordable yet stylish furnishings for newborns
Ben Bold
Sep 20,2017

Milk + Poop: inside the nursery brand start-up launched by a former EE marketer

Why we (still) need to talk about neurodiversity (a lot louder)
Ali Hannan
Sep 20,2017

Why we (still) need to talk about neurodiversity (a lot louder)

John Lewis: the retailer is taking a gender-neutral approach
Nicola Kemp
Sep 18,2017

What brands should know about 'agendered' society

The brand view: AR's day may have finally come
Jerry Daykin
Sep 15,2017

The brand view: AR's day may have finally come

From VR car showrooms to an AR eclipse: Four top picks of tech innovation
Emily Tan
Sep 15,2017

From VR car showrooms to an AR eclipse: Four top picks of tech innovation

iPhone X: say hello to the future?
Ben Bold
Sep 13,2017

iPhone X: evolutionary design or emperor's new clothes?

Voxi: Vodafone's standalone youth brand
Ben Bold
Sep 08,2017

Vodafone 'not a brand on radar of young' says head of youth sub-brand Voxi

No7 takes a successful lunge with its new action-packed ad
Unruly
Sep 06,2017

No7 takes a successful lunge with its new action-packed ad

Parents blame brands over gender stereotyping
Nicola Kemp
Sep 06,2017

Parents blame brands over gender stereotyping

Why we should all embrace the 'Back to school' mindset
Nicola Kemp
Sep 05,2017

Why we should all embrace the 'Back to school' mindset

Sarah Wood & Phil Townend, Unruly APAC CCO
Faaez Samadi
Sep 04,2017

Unruly CEO: Want to win? Be a futurist

What the future holds for connected cars in 2017 and beyond
Suzy Bashford
Aug 30,2017

What the future holds for connected cars in 2017 and beyond

Craft beer wars: a storm in a pint pot
Jeremy Lee
Aug 28,2017

Craft beer wars: a storm in a pint pot

Senet Group: responsible gambling
Jeremy Lee
Aug 24,2017

Is the ad industry doing enough to protect children from the 'explosion' of gambling ads?

Belinda Parmar, the CEO of The Empathy Business
Nicola Kemp
Aug 21,2017

Why emotional intelligence is key to creative leadership

Who is winning the Premier League on social media?
Yasmin Arrigo
Aug 18,2017

Who is winning the Premier League on social media?

Three channels indie novelty with bold and bizarre film
Unruly
Aug 14,2017

Three channels indie novelty with bold and bizarre film

Sky Premier League ad to mark the start of the season
Harry Lang
Aug 14,2017

Does marketing need football or vice versa?

Snapchat isn't dying, but its stock is still overvalued
Emily Tan
Aug 11,2017

Snapchat isn't dying, but its stock is still overvalued

Helen Mirren believes insecurity can actually drive creativity
Sonoo Singh
Jul 24,2017

Helen Mirren believes insecurity can actually drive creativity

Is John Lewis losing its retailing crown?
John Tylee
Jul 24,2017

Is John Lewis losing its retailing crown?

Voice technology demands to be heard
voice
Jul 10,2017

Voice technology demands to be heard

Samsung innovation chief: define your brand purpose, not just brand promise
Sonoo Singh
Jul 03,2017

Samsung innovation chief: define your brand purpose, not just brand promise

Is whitelisting the best way to improve brand safety?
Emily Tan
Jun 20,2017

Is whitelisting the best way to improve brand safety?

Clark: ‘We have continually sought to raise the bar creatively’
Chris Clark
Jun 20,2017

Experiences worth banking on: Clark's marketing lessons from 16 years at HSBC

Unilever bets on 'less is more' approach to marketing
Gideon Spanier
Jun 19,2017

Unilever bets on 'less is more' approach to marketing

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