BRAND ANALYSIS

Why retailers must smarten up

Huawei's new global corporate brand swagger

Bridging the confidence gap

The battle for Alpha eyeballs

Why it's good to be a Slacker

Unruly CEO: Want to win? Be a futurist

Brands take control from agencies

Advertising won't fix your problems

Marketing in an era of selfishness

Why Coke's YouTube channel lost its fizz

What do boycotting brands really want?

What the industry can learn from the top TV ads of 2016

Reclaim the internet

The ten worst marketing metaphors of 2016

The UK's favourite ads of 2016

Who are the Jams and how can brands respond?

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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