BRAND CASE STUDIES

Helping the nation fall back in love with Cadbury via 'Mum's birthday'
Ben Bold
Feb 26,2019

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

KFC: A very fcking clever campaign
Alex Brownsell
Nov 21,2018

KFC: A very fcking clever campaign

How Dorset Cereals' campsite takeovers took breakfast to another level
Kim Benjamin
Oct 19,2018

How Dorset Cereals' campsite takeovers took breakfast to another level

How Hotpoint turned to Jamie Oliver for food waste mission
Yasmin Arrigo
Oct 10,2018

How Hotpoint turned to Jamie Oliver for food waste mission

Why Bombay Sapphire used artists to inspire creativity through gin
Kim Benjamin
Oct 09,2018

Why Bombay Sapphire used artists to inspire creativity through gin

How Bodyform revolutionised normality
Margaux Revol, Nicholas Hulley and Nadja Lossgott
Sep 17,2018

How Bodyform revolutionised normality

How Cancer Research UK and Anomaly made it happen 'right now'
Stuart Smith
Aug 20,2018

How Cancer Research UK and Anomaly made it happen 'right now'

Inside the TfL campaign to tackle unwanted sexual behaviour on public transport
Jul 31,2018

Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery
Jul 27,2018

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

How The Economist used 'the truth' to lure a new audience
Mark Cripps
Jul 25,2018

How The Economist used 'the truth' to lure a new audience

How Vodafone and Ogilvy spoke to a younger generation with Voxi
Jon Tapper
Jul 23,2018

How Vodafone and Ogilvy spoke to a younger generation with Voxi

How a simple insight helped BBC Asian Network become 100% relevant
Laurence Green
Jul 04,2018

How a simple insight helped BBC Asian Network become 100% relevant

How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
Jun 28,2018

How Adidas embraced World Cup fever for its biggest UK football activation

How Heineken and Publicis built brand success on big issues
Sol Ghafoor & Stuart Williams
Jun 27,2018

How Heineken and Publicis built brand success on big issues

How Hostelworld challenged assumptions about Charlie Sheen - and hostels
Jun 13,2018

How Hostelworld challenged assumptions about Charlie Sheen - and hostels

How Doritos got fans to take a competition as seriously as a job application
Simon Gwynn
Jun 01,2018

How Doritos got fans to take a competition as seriously as a job application

How KFC trolled the clean-eating trend for disruptive burger launch
May 30,2018

How KFC trolled the clean-eating trend for disruptive burger launch

Why Wall's made its classic ice-creams talk
Sarah Carter
Apr 18,2018

Why Wall's made its classic ice-creams talk

How Channel 4 and OMD UK brought Humans Series 2 to life
Apr 11,2018

How Channel 4 and OMD UK brought Humans Series 2 to life

How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?
Emily Tan
Apr 03,2018

How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?

Six key lessons from Vodafone's Voxi launch
Gurjit Degun
Mar 26,2018

Six key lessons from Vodafone's Voxi launch

How WildAid and Grey tackled an elephantine task
Aisling Ryan
Mar 21,2018

How WildAid and Grey tackled an elephantine task

How Lionsgate used social media to 'take back' Halloween for horror film Jigsaw
Emily Tan
Mar 16,2018

How Lionsgate used social media to 'take back' Halloween for horror film Jigsaw

How Brian Blessed helped Lidl sell 17 million mince pies
Emily Tan
Mar 07,2018

How Brian Blessed helped Lidl sell 17 million mince pies

Why Marks & Spencer got hyperpersonal to power its Sparks programme
Mar 07,2018

Why Marks & Spencer got hyperpersonal to power its Sparks programme

How EE brought magic back to the network
Richard Huntington
Feb 28,2018

How EE brought magic back to the network

Why Benefit used pink astronauts and a silver space pod to launch its new mascara
Dom Franks and Andy McDonald
Feb 22,2018

Why Benefit used pink astronauts and a silver space pod to launch its new mascara

How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters
Emily Tan
Feb 07,2018

How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters

How Audi adopted BBH's progressive thinking to accelerate growth
Feb 07,2018

How Audi adopted BBH's progressive thinking to accelerate growth

How PHD and Channel 4 got Gogglebox fans animated about Sainsbury's festive food
Jan 31,2018

How PHD and Channel 4 got Gogglebox fans animated about Sainsbury's festive food

The clever way that This Girl Can and MediaCom used Spotify to get women moving
Jan 24,2018

The clever way that This Girl Can and MediaCom used Spotify to get women moving

The story behind how Channel 4 changed minds on disability
Jan 17,2018

The story behind how Channel 4 changed minds on disability

How a start-up used digital innovation to shake up home heating
Jan 10,2018

How a start-up used digital innovation to shake up home heating

How a law firm broke new ground with 'Love where you live' campaign
Dec 28,2017

How a law firm broke new ground with 'Love where you live' campaign

How Shell's festival of bright ideas turned the public on to global energy issues
Susie Harwood
Dec 14,2017

How Shell's festival of bright ideas turned the public on to global energy issues

How VCCP and MEC helped Nationwide find its poetic voice
Dec 13,2017

How VCCP and MEC helped Nationwide find its poetic voice

Sonos unlocks Spirit House for Gorillaz fans
Kim Benjamin
Dec 11,2017

Sonos unlocks Spirit House for Gorillaz fans

How Hostelworld, Google Zoo and Lucky Generals got the world talking
Dec 06,2017

How Hostelworld, Google Zoo and Lucky Generals got the world talking

Why The Times used psychology to tap into its readership
Nov 29,2017

Why The Times used psychology to tap into its readership

How TfL transformed its Twitter updates service
Nov 21,2017

How TfL transformed its Twitter updates service

How bears took Heathrow on a journey
Clare Dowen
Nov 15,2017

How bears took Heathrow on a journey

How McDonald's busted brand-damaging myths
Josh Bullmore
Nov 13,2017

How McDonald's busted brand-damaging myths

How Diageo and RPM scored by appointing a second Captain Morgan
Nov 08,2017

How Diageo and RPM scored by appointing a second Captain Morgan

Lego Batman wins the day with Warner Bros and Channel 4
Nov 01,2017

Lego Batman wins the day with Warner Bros and Channel 4

EasyJet and VCCP show Dutch courage for immersive experience
Oct 25,2017

EasyJet and VCCP show Dutch courage for immersive experience

The difference AI made to Yorkshire Tea's 'Vanishing Wood'
Emily Tan
Oct 23,2017

The difference AI made to Yorkshire Tea's 'Vanishing Wood'

How Siemens and R/GA redefined employer branding
Nicola Kemp
Oct 18,2017

How Siemens and R/GA redefined employer branding

Ikea and the pursuit of everyday wonder: How the retailer revived its fortunes
Laurent Tiersen & Katie Mackay
Oct 16,2017

Ikea and the pursuit of everyday wonder: How the retailer revived its fortunes

How Social Chain gained 24 million impressions for Sky Bet
Emily Tan
Sep 27,2017

How Social Chain gained 24 million impressions for Sky Bet

Nickelodeon takes SpongeBob Gold to Wonderland
Kim Benjamin
Sep 21,2017

Nickelodeon takes SpongeBob Gold to Wonderland

Making Tesco great again
Alison Hoad
Sep 20,2017

Making Tesco great again

How Airbnb built its brand by telling the world not to travel
Jonathan Mildenhall
Sep 18,2017

How Airbnb built its brand by telling the world not to travel

How the Post Office doubled its social media following and broadcasted their travel money products
Emily Tan
Jul 31,2017

How the Post Office doubled its social media following and broadcasted their travel money products

How Ogilvy and IBM Watson ran a hackathon for healthcare
Emily Tan
Jun 30,2017

How Ogilvy and IBM Watson ran a hackathon for healthcare

How and why Santander Bank created a user-generated content campaign
Emily Tan
Jun 29,2017

How and why Santander Bank created a user-generated content campaign

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend
Emily Tan
Jun 16,2017

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend

How The Economist ramped up subscriptions by bringing gross stories to life
Staff
May 31,2017

How The Economist ramped up subscriptions by bringing gross stories to life

Case study: How the Suzuki Saturdays campaign sold out cars
Rachel Courtney
May 16,2017

Case study: How the Suzuki Saturdays campaign sold out cars

How Cancer Research UK got people clicking through on World Cancer Day
Staff
May 02,2017

How Cancer Research UK got people clicking through on World Cancer Day

The Penguin Podcast: hosts include Richard E Grant – pictured, left, talking to barrister, campaigner and author Shami Chakrabarti
Hannah Telfer
Apr 26,2017

Case study: The power of the podcast for Penguin Random House

Case study: How Knorr's 'Love at first taste' bonded the brand with millennials
Rebecca Morgan
Apr 14,2017

Case study: How Knorr's 'Love at first taste' bonded the brand with millennials

Case study: Why EE teamed up with YouTube for football sponsorship
Sam Mikkelsen
Apr 14,2017

Case study: Why EE teamed up with YouTube for football sponsorship

Case study: How Axe redefined masculinity
Nicola Kemp
Apr 10,2017

Case study: How Axe redefined masculinity

How the NHS and WCRS got the world talking and giving blood
Mar 01,2017

How the NHS and WCRS got the world talking and giving blood

Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company
Feb 15,2017

Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company

How the app Bink is trying to reinvent loyalty cards
Simon Gwynn
Feb 13,2017

How the app Bink is trying to reinvent loyalty cards

Case study: How 'helpful banking' translated into digital transformation for RBS
Pawan Udernani
Feb 08,2017

Case study: How 'helpful banking' translated into digital transformation for RBS

How ING's AI painting blurred data and creativity for a bank sponsorship
Jan 31,2017

How ING's AI painting blurred data and creativity for a bank sponsorship

How Direct Line used drone technology to disrupt insurance
Mark Evans and Sam Wise
Jan 23,2017

How Direct Line used drone technology to disrupt insurance

Amnesty International used the power of marketing to change the law
Dec 29,2016

Amnesty International used the power of marketing to change the law

How Coca-Cola and Snapchat revived the Christmas card for Millennials
Dec 19,2016

How Coca-Cola and Snapchat revived the Christmas card for Millennials

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals
Nov 01,2016

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

Lynx's global campaign encouraged men to throw off the shackles of conformity
David Taylor and Jon Goldstone
Oct 31,2016

How to reboot brand strategy for the digital age

Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success
James Miller
Oct 26,2016

Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

Case study: How 'Love Island' influencers were used for a hyperlocal campaign
Staff
Oct 21,2016

Case study: How 'Love Island' influencers were used for a hyperlocal campaign

Case study: The steps Smirnoff took to revive its flavoured-vodka business
Douglas Quenqua
Oct 19,2016

Case study: The steps Smirnoff took to revive its flavoured-vodka business

Case study: How Monty won Christmas for John Lewis
Oct 12,2016

Case study: How Monty won Christmas for John Lewis

How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps'
Oct 05,2016

How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps'

How Unilever and Lucky Generals made Pot Noodle the choice for go-getters
Sep 14,2016

How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

How Domino's and Iris created a new way of advertising taste
Sep 07,2016

How Domino's and Iris created a new way of advertising taste

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming
Gemma Charles
Aug 17,2016

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming

Case Study: how Direct Line fixed the insurance market
Nicola Kemp
Aug 01,2016

Case Study: how Direct Line fixed the insurance market

Case study: How 'This girl can' got 1.6 million women exercising
Nicola Kemp
May 18,2016

Case study: How 'This girl can' got 1.6 million women exercising

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