BRAND CASE STUDIES

KFC: A very fcking clever campaign

How Bodyform revolutionised normality

How Heineken and Publicis built brand success on big issues

Why Wall's made its classic ice-creams talk

Six key lessons from Vodafone's Voxi launch

How WildAid and Grey tackled an elephantine task

How EE brought magic back to the network

Sonos unlocks Spirit House for Gorillaz fans

How bears took Heathrow on a journey

How McDonald's busted brand-damaging myths

How Siemens and R/GA redefined employer branding

Ikea and the pursuit of everyday wonder: How the retailer revived its fortunes

Nickelodeon takes SpongeBob Gold to Wonderland

Making Tesco great again

How Airbnb built its brand by telling the world not to travel

Case study: How Axe redefined masculinity

How to reboot brand strategy for the digital age

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