CampaignUK

BRAND CASE STUDIES

How Channel 4 and OMD UK brought Humans Series 2 to life

Apr 11,2018

How Channel 4 and OMD UK brought Humans Series 2 to life

How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?

Emily Tan

Apr 03,2018

How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?

Six key lessons from Vodafone's Voxi launch

Gurjit Degun

Mar 26,2018

Six key lessons from Vodafone's Voxi launch

How WildAid and Grey tackled an elephantine task

Aisling Ryan

Mar 21,2018

How WildAid and Grey tackled an elephantine task

How Lionsgate used social media to 'take back' Halloween for horror film Jigsaw

Emily Tan

Mar 16,2018

How Lionsgate used social media to 'take back' Halloween for horror film Jigsaw

How Brian Blessed helped Lidl sell 17 million mince pies

Emily Tan

Mar 07,2018

How Brian Blessed helped Lidl sell 17 million mince pies

Why Marks & Spencer got hyperpersonal to power its Sparks programme

Mar 07,2018

Why Marks & Spencer got hyperpersonal to power its Sparks programme

How EE brought magic back to the network

Richard Huntington

Feb 28,2018

How EE brought magic back to the network

Why Benefit used pink astronauts and a silver space pod to launch its new mascara

Dom Franks and Andy McDonald

Feb 22,2018

Why Benefit used pink astronauts and a silver space pod to launch its new mascara

How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters

Emily Tan

Feb 07,2018

How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters

How Audi adopted BBH's progressive thinking to accelerate growth

Feb 07,2018

How Audi adopted BBH's progressive thinking to accelerate growth

How PHD and Channel 4 got Gogglebox fans animated about Sainsbury's festive food

Jan 31,2018

How PHD and Channel 4 got Gogglebox fans animated about Sainsbury's festive food

The clever way that This Girl Can and MediaCom used Spotify to get women moving

Jan 24,2018

The clever way that This Girl Can and MediaCom used Spotify to get women moving

The story behind how Channel 4 changed minds on disability

Jan 17,2018

The story behind how Channel 4 changed minds on disability

How a start-up used digital innovation to shake up home heating

Jan 10,2018

How a start-up used digital innovation to shake up home heating

How a law firm broke new ground with 'Love where you live' campaign

Dec 28,2017

How a law firm broke new ground with 'Love where you live' campaign

How Shell's festival of bright ideas turned the public on to global energy issues

Susie Harwood

Dec 14,2017

How Shell's festival of bright ideas turned the public on to global energy issues

How VCCP and MEC helped Nationwide find its poetic voice

Dec 13,2017

How VCCP and MEC helped Nationwide find its poetic voice

Sonos unlocks Spirit House for Gorillaz fans

Kim Benjamin

Dec 11,2017

Sonos unlocks Spirit House for Gorillaz fans

How Hostelworld, Google Zoo and Lucky Generals got the world talking

Dec 06,2017

How Hostelworld, Google Zoo and Lucky Generals got the world talking

Why The Times used psychology to tap into its readership

Nov 29,2017

Why The Times used psychology to tap into its readership

How TfL transformed its Twitter updates service

Nov 21,2017

How TfL transformed its Twitter updates service

How bears took Heathrow on a journey

Clare Dowen

Nov 15,2017

How bears took Heathrow on a journey

Josh Bullmore

Nov 13,2017

How McDonald's busted brand-damaging myths

How Diageo and RPM scored by appointing a second Captain Morgan

Nov 08,2017

How Diageo and RPM scored by appointing a second Captain Morgan

Lego Batman wins the day with Warner Bros and Channel 4

Nov 01,2017

Lego Batman wins the day with Warner Bros and Channel 4

EasyJet and VCCP show Dutch courage for immersive experience

Oct 25,2017

EasyJet and VCCP show Dutch courage for immersive experience

The difference AI made to Yorkshire Tea's 'Vanishing Wood'

Emily Tan

Oct 23,2017

The difference AI made to Yorkshire Tea's 'Vanishing Wood'

How Siemens and R/GA redefined employer branding

Nicola Kemp

Oct 18,2017

How Siemens and R/GA redefined employer branding

Ikea and the pursuit of everyday wonder: How the retailer revived its fortunes

Laurent Tiersen & Katie Mackay

Oct 16,2017

Ikea and the pursuit of everyday wonder: How the retailer revived its fortunes

How Social Chain gained 24 million impressions for Sky Bet

Emily Tan

Sep 27,2017

How Social Chain gained 24 million impressions for Sky Bet

Nickelodeon takes SpongeBob Gold to Wonderland

Kim Benjamin

Sep 21,2017

Nickelodeon takes SpongeBob Gold to Wonderland

Making Tesco great again

Alison Hoad

Sep 20,2017

Making Tesco great again

Jonathan Mildenhall

Sep 18,2017

How Airbnb built its brand by telling the world not to travel

How the Post Office doubled its social media following and broadcasted their travel money products

Emily Tan

Jul 31,2017

How the Post Office doubled its social media following and broadcasted their travel money products

How Ogilvy and IBM Watson ran a hackathon for healthcare

Emily Tan

Jun 30,2017

How Ogilvy and IBM Watson ran a hackathon for healthcare

How and why Santander Bank created a user-generated content campaign

Emily Tan

Jun 29,2017

How and why Santander Bank created a user-generated content campaign

Emily Tan

Jun 16,2017

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend

How The Economist ramped up subscriptions by bringing gross stories to life

Staff

May 31,2017

How The Economist ramped up subscriptions by bringing gross stories to life

Case study: How the Suzuki Saturdays campaign sold out cars

Rachel Courtney

May 16,2017

Case study: How the Suzuki Saturdays campaign sold out cars

How Cancer Research UK got people clicking through on World Cancer Day

Staff

May 02,2017

How Cancer Research UK got people clicking through on World Cancer Day

The Penguin Podcast: hosts include Richard E Grant – pictured, left, talking to barrister, campaigner and author Shami Chakrabarti

Hannah Telfer

Apr 26,2017

Case study: The power of the podcast for Penguin Random House

Rebecca Morgan

Apr 14,2017

Case study: How Knorr's 'Love at first taste' bonded the brand with millennials

Case study: Why EE teamed up with YouTube for football sponsorship

Sam Mikkelsen

Apr 14,2017

Case study: Why EE teamed up with YouTube for football sponsorship

Case study: How Axe redefined masculinity

Nicola Kemp

Apr 10,2017

Case study: How Axe redefined masculinity

How the NHS and WCRS got the world talking and giving blood

Mar 01,2017

How the NHS and WCRS got the world talking and giving blood

Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company

Feb 15,2017

Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company

How the app Bink is trying to reinvent loyalty cards

Simon Gwynn

Feb 13,2017

How the app Bink is trying to reinvent loyalty cards

Case study: How 'helpful banking' translated into digital transformation for RBS

Pawan Udernani

Feb 08,2017

Case study: How 'helpful banking' translated into digital transformation for RBS

How ING's AI painting blurred data and creativity for a bank sponsorship

Jan 31,2017

How ING's AI painting blurred data and creativity for a bank sponsorship

How Direct Line used drone technology to disrupt insurance

Mark Evans and Sam Wise

Jan 23,2017

How Direct Line used drone technology to disrupt insurance

Amnesty International used the power of marketing to change the law

Dec 29,2016

Amnesty International used the power of marketing to change the law

How Coca-Cola and Snapchat revived the Christmas card for Millennials

Dec 19,2016

How Coca-Cola and Snapchat revived the Christmas card for Millennials

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

Nov 01,2016

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

Lynx's global campaign encouraged men to throw off the shackles of conformity

David Taylor and Jon Goldstone

Oct 31,2016

How to reboot brand strategy for the digital age

Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

James Miller

Oct 26,2016

Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

Case study: How 'Love Island' influencers were used for a hyperlocal campaign

Staff

Oct 21,2016

Case study: How 'Love Island' influencers were used for a hyperlocal campaign

Case study: The steps Smirnoff took to revive its flavoured-vodka business

Douglas Quenqua

Oct 19,2016

Case study: The steps Smirnoff took to revive its flavoured-vodka business

Case study: How Monty won Christmas for John Lewis

Oct 12,2016

Case study: How Monty won Christmas for John Lewis

How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps'

Oct 05,2016

How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps'

How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

Sep 14,2016

How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

How Domino's and Iris created a new way of advertising taste

Sep 07,2016

How Domino's and Iris created a new way of advertising taste

Gemma Charles

Aug 17,2016

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming

Case Study: how Direct Line fixed the insurance market

Nicola Kemp

Aug 01,2016

Case Study: how Direct Line fixed the insurance market

Case study: How 'This girl can' got 1.6 million women exercising

Nicola Kemp

May 18,2016

Case study: How 'This girl can' got 1.6 million women exercising

Campaign Jobs

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Vincent Bolloré arrested as part of probe into corruption allegations

Share Added 36 hours ago Oliver McAteer

1 Vincent Bolloré arrested as part of probe into corruption allegations

The billionaire recently stepped down as chairman of Vivendi.

Maltesers shines spotlight on misrepresented women in latest effort to diversify advertising

2 Maltesers shines spotlight on misrepresented women in latest effort to diversify advertising

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

3 Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

Ford's global creative review spells trouble for longtime partner WPP

4 Ford's global creative review spells trouble for longtime partner WPP

How brands got on the Royal baby train... again

5 How brands got on the Royal baby train... again

6 Google suspends 'scam' ads featuring Facebook accuser Martin Lewis

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7 Spark Foundry swoops for Wavemaker's Sinclair to lead global strategy

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8 Social influencers are ditching Snapchat for Instagram

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9 Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend

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10 Camden Town Brewery wants Brits to fall back in love with lager in first national campaign

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

School Reports 2018: the biggest agency winners and losers

2 School Reports 2018: the biggest agency winners and losers

What you need to know about sports marketing in 2017 and beyond

3 What you need to know about sports marketing in 2017 and beyond

Case study: Always #LikeAGirl

4 Case study: Always #LikeAGirl

Case study: How 'This girl can' got 1.6 million women exercising

5 Case study: How 'This girl can' got 1.6 million women exercising

6 The truth about trying to return to work in advertising after maternity leave

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7 Job description: Campaign manager

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8 Top 10 radio ads of 2016

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9 Job description: Product marketing manager

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10 Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

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PODCASTS

AGENCY

Campaign School Reports, debating the high fliers and low scorers: a Campaign Newscast

Added 16 hours ago

Campaign School Reports, debating the high fliers and low scorers: a Campaign Newscast

AGENCY

The Sorrell saga: a Campaign podcast dissecting the news

April 19, 2018

The Sorrell saga: a Campaign podcast dissecting the news

BRANDS

Why fit is the new cool: Campaign podcast probes the future of sports marketing

March 29, 2018

Why fit is the new cool: Campaign podcast probes the future of sports marketing