Digital Marketing News, Articles & Analysis

Read the latest Digital Marketing News, Articles & Analysis at Campaignlive UK

AGENCY
Chloe Hawking: now president EMEA of Kinesso

IPG's Kinesso adds EMEA remit to UK chief executive's role

November 22, 2023
Ben Bold
Tom Allen (pictured) and Big Brother's AJ Odudu (below) hosted the advertising showcase on 21 November (Photos: ITV)

ITV Palooza: ad-funded content focus and auction and addressability tools unveiled

November 22, 2023
Beau Jackson
The Information
MEDIA
CreativeX extrapolated waste spend from November and December 2021 and 2022 to predict money lost in 2023

Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period

November 20, 2023
Beau Jackson
AGENCY
Itsu: TMW on board as its first dedicated CRM agency

Itsu appoints CRM agency after competitive pitch

November 07, 2023
Ben Bold
ISBA: Leading brands, including Unilever, Nestlé, Heineken UK and PepsiCo, contributed to the new guide

ISBA publishes standardisation framework for retail media

November 03, 2023
Beau Jackson
AGENCY
Kinesso: (from left) Stuart Lunn, Chloe Hawking and Seun Odeneye

IPG’s Kinesso reveals post-merger UK and Ireland leadership team

October 03, 2023
Ben Bold
AGENCY
TMWX: (l-r) Watt, Wilks, Mellish (TMW Unlimited CEO), Driscoll, Knight and Ireland

TMW Unlimited launches digital agency TMWX

July 13, 2023
Ben Bold
BRANDS
Ladbrokes: both ads appeared on Twitter and broke the CAP Code

More Ladbrokes ads banned by ASA for appealing to under-18s

July 12, 2023
Ben Bold
AGENCY
Google Pixel: joining the Lionesses on and off the pitch

Google Pixel scores major FA deal ahead of Women’s World Cup

June 26, 2023
Ben Bold
The Information
AGENCY
Ann Summers and Rapp UK tie up for ‘Remove fear from the smear’ campaign

Ann Summers and Rapp UK tie up for ‘Remove fear from the smear’ campaign

June 20, 2023
Ben Bold
The Information