Digital Marketing News, Articles & Analysis

Read the latest Digital Marketing News, Articles & Analysis at Campaignlive UK

BRANDS
'The follower number means nothing': new tool aims to help marketers root out influencer fraud
October 08, 2018
Omar Oakes

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

AGENCY
WPP merges Y&R and VML under Jon Cook
September 26, 2018
Daniel Farey-Jones

WPP merges Y&R and VML under Jon Cook

AGENCY
Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows
September 21, 2018
Daniel Farey-Jones

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

BRANDS
Jamie Oliver: will appear in promotional marketing but not Tesco's ads
September 10, 2018
Ben Bold

Tesco signs up Jamie Oliver for healthier eating drive

BRANDS
M&S hires first chief digital and data officer
September 06, 2018
Simon Gwynn

M&S hires first chief digital and data officer

BRANDS
How film marketers are fighting to win cinemagoers in the home entertainment boom
August 02, 2018
Ben Londesbrough

How film marketers are fighting to win cinemagoers in the home entertainment boom

MEDIA
Mindshare turns out-of-office autoreplies into media space for charities
July 24, 2018
Daniel Farey-Jones

Mindshare turns out-of-office autoreplies into media space for charities

BRANDS
Three grabs first sponsored Snappable AR Lens
June 15, 2018
Simon Gwynn

Three grabs first sponsored Snappable AR Lens

AGENCY
As Lush understands, a principle only matters if it costs you something
June 07, 2018
Dan Gavshon-Brady

As Lush understands, a principle only matters if it costs you something

AGENCY
Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism
May 18, 2018
Simon Gwynn

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism