Digital Marketing News, Articles & Analysis

Independent influencer marketing board set up to promote best practice

Proximity hires Mindshare's Adam Fulford for top strategy job

EE rings the changes with fourth Wembley Cup campaign

Amazon's private-label ambitions 'increase the case for investing in brand-building'

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

WPP merges Y&R and VML under Jon Cook

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Tesco signs up Jamie Oliver for healthier eating drive

M&S hires first chief digital and data officer

How film marketers are fighting to win cinemagoers in the home entertainment boom