FMCG NEWS & ANALYSIS

AGENCY
From clockwise top left: M&S Clothing and Home, Tesco, Asda and Coca-Cola

The best Christmas ad of 2023 (according to Campaign readers) is…

December 08, 2023
Ben Bold
AGENCY
Group M: UK adspend 2024 growth downgraded from 5.3% to 4.6% (Getty Images/Sean Gladwell)

UK adspend continues to outperform Europe but Brexit headache persists

December 04, 2023
Ben Bold
AGENCY
Agencies on the Agenda: EssenceMediacomX makes the cut

Agencies on the Agenda: EssenceMediacomX makes the cut

November 27, 2023
Ben Bold
The Information
AGENCY
Campaign Podcast: Lynsey Atkin (left) and Martin Beverley discussed purpose

‘We’ve reached peak purpose’, Adam & Eve/DDB’s Martin Beverley says

November 23, 2023
Ben Bold
BRANDS
What LGBT+ allyship in advertising looks like from Outvertising Live 2023

What LGBT+ allyship in advertising looks like from Outvertising Live 2023

November 23, 2023
Beau Jackson
BRANDS
(Getty Images/Thomas Trutschel)

Nike appoints new CMO as ‘DJ’ van Hameren retires

November 16, 2023
Ben Bold
Wilkinson Sword: VCCP Media aims to build the shaving brand's presence against the competition. (Image VCCP Media)

Wilkinson Sword picks media agency

November 16, 2023
Beau Jackson
The Information
AGENCY
Temptations takes inspiration from 1970s in festive spot by Adam & Eve/DDB

Temptations takes inspiration from 1970s in festive spot by Adam & Eve/DDB

November 14, 2023
Gurjit Degun
So far, Aldi, M&S Food and Morrisons (pictured) are the only adverts to receive a maximum score of 5.9-stars.

Which Christmas ads have made the top 10 for effectiveness?

November 10, 2023
Beau Jackson
The cleaning product characters have been brought to life by social media influencer Sam Cotton.

Unilever launches comedic 'soap opera' on TikTok

November 10, 2023
Beau Jackson
AGENCY
Dove body image ads accused of being irresponsible but ASA rules otherwise

Dove body image ads accused of being irresponsible but ASA rules otherwise

November 08, 2023
Ben Bold
Bulldog: The brand prioritises no-fuss skincare and has an ethical focus to ingredients and packaging

Skincare brand Bulldog appoints media agency

November 02, 2023
Beau Jackson
The Information
BRANDS
Unilever-owned Ben and Jerry's refused to supply the West Bank

New Unilever CEO downplays purpose and hikes adspend

October 27, 2023
Imogen Watson
AGENCY
Carlsberg: Dentsu wins global remit

Global new-biz round-up: Media outlook worsens with fewer major moves

October 26, 2023
Jamie Rossouw
Advertising Intelligence
BRANDS
Channel 4: Digital has become a core focus for the channel as linear ad revenues decline

C4 introduces on-screen QR code links to products in Made in Chelsea

October 23, 2023
Beau Jackson
AGENCY
Marmite: Tempting first-timers to ‘get it on’ as a lover or a hater

Marmite invites Gen Z to try the 'Marma Sutra' in innuendo-laden experience

October 20, 2023
Beau Jackson

Follow us

MOST READ
The Lists 2023: Top 10 media suits
December 05, 2023

1 The Lists 2023: Top 10 media suits

This year brings some new entries to Campaign's media suits list, which showcases the highest-performing media agency chief executives in the UK.

The Lists 2023: Top 10 ad planners

2 The Lists 2023: Top 10 ad planners

From left to right: Leonardo Reyes Acosta, Jessica Lenehan, Anna Berry and Marc Adams.

3 EssenceMediacomX shakes up senior leadership team

The Lists 2023: Top 10 marketers

4 The Lists 2023: Top 10 marketers

Tui: Leo Burnett developed "Live Happy" campaign for Tui

5 Tui appoints media agency to pan-European account

6 The Lists 2023: Top 10 brands

7 The Lists 2023: Top five people moves

8 The Lists 2023: Top 15 film ads

9 The Lists 2023: Top 10 mishaps

10 Stagwell creates London hub and appoints inaugural EMEA chief ex...

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee