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Marketing Strategy News, Articles & Analysis
Read the latest Marketing Strategy News, Articles & Analysis at Campaignlive UK
AGENCY
Prescribing emotion: how to win hearts and minds in healthcare
February 24, 2021
Frankie Everson
BRANDS
This winter is the most exciting in recent memory for the brand experience industry
February 17, 2021
Lou Garrod
BRANDS
Now TV hires Universal Pictures marketer to lead marcomms
January 12, 2021
Arvind Hickman
AGENCY
What the John Lewis Christmas ad reveals about where the retailer is headed
November 26, 2020
Simon Gwynn
AGENCY
M&S drops Christmas TV ad for troubled clothing business
October 28, 2020
Brittaney Kiefer
BRANDS
Marketers boost influencer spend but are nervous of 'activist influencers'
September 30, 2020
John Harrington
BRANDS
CMO Outlook: Making sense of marketing together
August 10, 2020
Greg Paull
AGENCY
Adland open letter calls for solidarity and action after death of George Floyd
June 03, 2020
Brittaney Kiefer
BRANDS
Desperados and Elrow mix physical and virtual with parties at Spanish sights
May 22, 2020
Fayola Douglas
BRANDS
The Bravest Marketing Leader 2020: see the shortlist
May 11, 2020