Marketing Strategy News, Articles & Analysis

Read the latest Marketing Strategy News, Articles & Analysis at Campaignlive UK

AGENCY
Paddy Power: ad starring Jose Mourinho when he was manager of Spurs

Footballers, sportspeople and celebs popular with under-18s banned from gambling ads

April 05, 2022
Ben Bold
BRANDS
From URL to IRL: how digitally native brands are harnessing the power of experience

From URL to IRL: how digitally native brands are harnessing the power of experience

February 22, 2022
Hayley James
AGENCY
IPA Awards shift will favour social purpose over effectiveness

IPA Awards shift will favour social purpose over effectiveness

February 10, 2022
Steve Harrison
AGENCY
From left to right: Donia Baddou, Karl Weaver, and Ian Maynard.

What’s Possible Group goes on senior hiring spree

January 31, 2022
Shauna Lewis
AGENCY
Dove: purpose-driven 'Sketches' ad contributed to an impressive ROI

IPA lists five steps industry can take around brand purpose

January 17, 2022
Fayola Douglas
AGENCY
The Molly-Mae debacle: will the influencer bubble ever burst?

The Molly-Mae debacle: will the influencer bubble ever burst?

January 11, 2022
Imogen Watson and Fayola Douglas
The Information
AGENCY
EDF plugs into bespoke #ChangeTheBrief sustainability training

EDF plugs into bespoke #ChangeTheBrief sustainability training

January 06, 2022
Fayola Douglas
AGENCY
Southern Water: aiming to drive behaviour change with support of ad framework

Southern Water to set up £12.8m advertising framework

December 22, 2021
Magda Ibrahim
BRANDS
Five brand experience trends to look out for in 2022

Five brand experience trends to look out for in 2022

December 17, 2021
Fayola Douglas
AGENCY
Levi’s brings in Nerds Collective for youth culture research

Levi’s brings in Nerds Collective for youth culture research

December 08, 2021
Fayola Douglas