Marketing Strategy News, Articles & Analysis

Read the latest Marketing Strategy News, Articles & Analysis at Campaignlive UK

BRANDS
McDonald's defends Monopoly promotion after Tom Watson calls it 'grotesque'

McDonald's defends Monopoly promotion after Tom Watson calls it 'grotesque'

March 18, 2019
Simon Gwynn
AGENCY
Guide Dogs shifts marketing strategy with 'people-first' campaign

Guide Dogs shifts marketing strategy with 'people-first' campaign

March 01, 2019
Brittaney Kiefer
BRANDS
Pissing off Piers Morgan is a valid marketing strategy for Gillette

Pissing off Piers Morgan is a valid marketing strategy for Gillette

January 15, 2019
Nicola Kemp
BRANDS
The Economist has launched an interactive ad unit at London's Victoria station

Economist extends 'Never stop questioning' TV ads into experiential push

January 14, 2019
Ben Bold
AGENCY
Brands and marketing in Kim Jong-un's realm

Brands and marketing in Kim Jong-un's realm

January 03, 2019
Laura Ashton
AGENCY
In-house or agency? It's not a binary decision

In-house or agency? It's not a binary decision

January 02, 2019
Daniel Gilbert
BRANDS
Coca-Cola appoints new GB marketing director

Coca-Cola appoints new GB marketing director

December 13, 2018
Simon Gwynn
BRANDS
Why I ignored others telling me to ditch EE brand

Why I ignored others telling me to ditch EE brand

Power 100
December 10, 2018
Zaid Al-Qassab
BRANDS
Zoopla hires Mytaxi's Gary Bramall as CMO

Zoopla hires Mytaxi's Gary Bramall as CMO

December 06, 2018
Gurjit Degun
AGENCY
Independent influencer marketing board set up to promote best practice

Independent influencer marketing board set up to promote best practice

December 04, 2018
Gurjit Degun