Marketing Strategy News, Articles & Analysis

Read the latest Marketing Strategy News, Articles & Analysis at Campaignlive UK

AGENCY
Listen: launched in 2019

Podcast company Listen launches strategy division for creators and brands

November 21, 2023
Reem Makari
BRANDS
Cost of living pressures impacting senior marketers (Getty Images/Sean Gladwell)

AI and economic woes stir up uncertainty for more than half of senior marketers

November 15, 2023
Ben Bold
BRANDS
Snap appoints BT commercial boss Bridget Lea as UK general manager

Snap appoints BT commercial boss Bridget Lea as UK general manager

August 29, 2023
Coral Cripps
AGENCY
From clockwise top-left: Rightmove, Warburtons, Eurostar, Lloyds, 888, Premier League, Back Market and Menabrea

Pitch Update: Rightmove, Eurostar, Lloyds, Warburtons, Premier League, 888 and more

February 23, 2023
Staff
The Information
AGENCY
Lloyds Banking Group: appointed Ogilvy Experience

Lloyds Banking Group appoints new CRM agency

February 22, 2023
Ben Bold
The Information
AGENCY
From clockwise top-left: John Lewis (Getty Images), Estee Lauder, AJ Bell and Hiscox

Pitch Update: Hiscox, Estée Lauder, John Lewis Financial Services, Costcutter and more

February 02, 2023
Staff
The Information
BRANDS
Disney has teamed up with Visa for its EMEA birthday celebrations

Disney and Visa team up for integrated campaign

January 27, 2023
Ben Bold
BRANDS
Disney: 2023 packed with events across the globe celebrating 100 years of entertainment

Disney celebrates 100th anniversary with experiences line-up across globe

October 28, 2022
Ben Bold
AGENCY
IPA: more consumers expect fair prices to navigate cost of living crisis (Getty Images/Peter Cade)

More adults want brands to freeze prices, barely any want brands to 'entertain'

October 27, 2022
Ben Bold
BRANDS
The Marketing Society Brand of the Year: Ten brands have made the shortlist

The Marketing Society Brand of the Year 2022: the shortlist

October 18, 2022
Staff