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AGENCY
Clockwise from top left: Amstel (owned by Heineken), Bentley Motors, Gambleaware and British Gas
Staff
August 12, 2022

Pitch Update: Heineken, Gambleaware, British Gas, Bentley, Shelter, Radiocentre and more

Campaign rounds up the latest pitch news.

Campaign podcast: 'People can't live on those wages' – is Campaign's salary survey a wake-up call?
August 12, 2022
Staff

Campaign podcast: 'People can't live on those wages' – is Campaign's salary survey a wake-up call?

Will brands ‘trade down’ from advertising to PR as recession bites?
August 12, 2022
Evie Barrett

Will brands ‘trade down’ from advertising to PR as recession bites?

Premier League buys silver screen treatment for 30th anniversary
August 12, 2022
Charlotte Rawlings

Premier League buys silver screen treatment for 30th anniversary

BRAND NEWS & ANALYSIS

AGENCY
MPs demand overhaul of government obesity campaigns

MPs demand overhaul of government obesity campaigns

August 11, 2022
Jonathan Owen
AGENCY
Boots Opticians encourages people to prioritise eye health as it repositions branding

Boots Opticians encourages people to prioritise eye health as it repositions branding

August 11, 2022
Gurjit Degun
BRANDS
Michelle McEttrick: is set to join Primark in September

Michelle McEttrick moves to Primark as chief customer officer

August 11, 2022
Charlotte Rawlings
AGENCY
Pick of the Week: Currys shows there is more to billboards than meets the eye

Pick of the Week: Currys shows there is more to billboards than meets the eye

August 11, 2022
Gurjit Degun
BRANDS
Netflix ventures into Decentraland to promote 'The Gray Man'

Netflix ventures into Decentraland to promote 'The Gray Man'

August 11, 2022
Brandon Doerrer
AGENCY
Retail media is no fad, but let's not overlook the problems

Retail media is no fad, but let's not overlook the problems

August 11, 2022
James Chandler
BRANDS
Tia Kofi as an avatar (left) and in real life with a VR headset (right)

Meta backs drag style to showcase metaverse tech

August 11, 2022
Daniel Farey-Jones
BRANDS
Lego hosts array of activations to celebrate '90 years of play'

Lego hosts array of activations to celebrate '90 years of play'

August 10, 2022
Ben Bold
AGENCY
Private View: Channel 4, Amazon Books, Nando's, NatWest and more

Private View: Channel 4, Amazon Books, Nando's, NatWest and more

August 10, 2022
Colin Byrne and Imogen Tazzyman
BRANDS
Alabama Barker: promoting her ‘Y2K Edit’ for PrettyLittleThing

ASA raps PrettyLittleThing for third time in three months

August 10, 2022
Charlotte Rawlings
AGENCY
Royal Enfield targets young motorcyclists with mould-breaking NCA ad

Royal Enfield targets young motorcyclists with mould-breaking NCA ad

August 10, 2022
Gurjit Degun
BRANDS
Huel and Bartlett: told by ASA to make commercial intent clear

Steven Bartlett censured over undisclosed Huel ad in Diary of a CEO

August 10, 2022
Ben Bold
BRANDS
Sainsbury's: the Vegfast Van will tour the UK this summer

Sainsbury’s Vegfast Van distributes free healthy breakfasts

August 09, 2022
Ben Bold
AGENCY
EasyJet and Spotify: recommend holiday destinations based on people’s music taste

EasyJet invites Spotify users to 'Listen and book'

August 09, 2022
Charlotte Rawlings
AGENCY
NHS Blood and Transplant: #ThisIsAmazing by 23red

NHS Blood and Transplant appoints creative agency

August 09, 2022
Ben Bold
BRANDS
Game of Thrones: the Iron Throne appearing at the Tower of London

Game of Thrones fans invited to Tower of London experience

August 09, 2022
Ben Bold
BRANDS
WeAre8 launches self-serve ad-buying engine

WeAre8 launches self-serve ad-buying engine

August 09, 2022
Shauna Lewis
AGENCY
Captain Morgan: getting hearty with new campaign and slogan

Captain Morgan introduces new 'Spice on' positioning

August 08, 2022
Ben Bold
BRANDS
PepsiCo: Have brands really missed the boat on women’s football?

PepsiCo: Have brands really missed the boat on women’s football?

August 08, 2022
Mahalia Mayne
AGENCY
Currys: passers-by can grab a piece of unwanted tech from the billboard to find out how much it’s worth in store

Currys stunt billboard lures passers-by into 'cash for trash'

August 08, 2022
Charlotte Rawlings
AGENCY
Niki Garner leaves Mother after 12 years for ITV Creative

Niki Garner leaves Mother after 12 years for ITV Creative

August 08, 2022
Gurjit Degun
AGENCY
Pitch wins: new business wins are often the only clear metric for judging how well an agency is performing.

Should we be judging agencies on pitch wins?

August 08, 2022
Shauna Lewis
The Information
AGENCY
Pitch Update: Tesco, Thames Water, Studio.co.uk, De'Longhi and more

Pitch Update: Tesco, Thames Water, Studio.co.uk, De'Longhi and more

August 05, 2022
Staff
The Information
AGENCY
"Britain get talking" launch

How ITV and Uncommon got Britain talking about the difficult stuff

August 05, 2022
Imogen Watson
AGENCY
British Gas: retained The & Partnership and hired OMD UK for media

British Gas appoints media and creative agencies

August 05, 2022
Maisie McCabe
The Information
AGENCY
Show some spine: what is adland reading on holiday this year?

Show some spine: what is adland reading on holiday this year?

August 05, 2022
Daniel Farey-Jones

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
The Information
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
The Information
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
The Information
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

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Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY
It’s time for a level playing field
Nicola Kemp
Aug 01,2022

It’s time for a level playing field

AGENCY
Unless inclusion is prioritised by adland, people like my daughter will shun it
Debbie Ellison
Jul 27,2022

Unless inclusion is prioritised by adland, people like my daughter will ...

AGENCY
99 Problems, but a pitch ain’t one
David Bain
Jul 25,2022

99 Problems, but a pitch ain’t one

BRANDS
The anti-Tory ad created by and starring… the Tories
Gemma Charles
Jul 20,2022

The anti-Tory ad created by and starring… the Tories

AGENCY
Are we forgetting who advertising is for?
Lorna Burt
Jul 18,2022

Are we forgetting who advertising is for?

AGENCY
Adland braces for ‘thrifty times’ – but can it avoid recession?
Gideon Spanier
Jul 15,2022

Adland braces for ‘thrifty times’ – but can it avoid recession? ...

BRANDS
The rise of the #Gentleminions
Ruby Ktori
Jul 15,2022

The rise of the #Gentleminions

MOST READ
Clockwise from top left: Xavier Rees, Niki Garner, Tom Wong and Christiana Coker
August 10, 2022 Shauna Lewis

1 Movers and Shakers: Havas, Mother, Dentsu, Digitas, Adam & Eve/D...

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Meet the 2022 Campaign US 40 Over 40 honorees

2 Meet the 2022 Campaign US 40 Over 40 honorees

Uncommon Creative Studio: (from left to right) Matt Hennell, Natalie Graeme and Tom Griffin

3 Uncommon Creative Studio installs first COO

Is internal competition at agency groups stoking staff burnout?

4 Is internal competition at agency groups stoking staff burnout?

Bentley: agency will assist as brand aims to become carbon-neutral by 2030

5 Bentley Motors appoints lead creative agency

6 Industry union: £17,000 starting salary is 'wholly inadequate'

7 Mother London promotes Tom Wong

8 Mark Read: UK faces 'challenging few months and quarters'

9 A view from Dave Trott: Don't tell clients to be brave

10 NHS Blood and Transplant appoints creative agency

THE WORK

Adidas "Adidas X Speedportal" by Homeground
August 12, 2022

Adidas "Adidas X Speedportal" by Homeground

Puma "Here. We can be" by The Elephant Room
August 12, 2022

Puma "Here. We can be" by The Elephant Room

Samsung UK "The Grassroots Academy" by The Elephant Room
August 12, 2022

Samsung UK "The Grassroots Academy" by The Elephant Room

Boots Opticians "'See what's possible" by The Pharm
August 11, 2022

Boots Opticians "'See what's possible" by The Pharm

Melanoma UK "Sun safety posters" by Leith
August 11, 2022

Melanoma UK "Sun safety posters" by Leith

PARTNER CONTENT

Promoted

Promoted

Aug 11,2022

DMEXCO returns to set the digital agenda

MEDIA

Promoted

Suzanne Bidlake
Aug 10,2022

All you need is an idea - what's yours?

Promoted

Suzanne Bidlake
Aug 08,2022

Junior iListers tell leaders: do this one thing now ...

Promoted

Daniel Brigham
Aug 08,2022

Five areas to improve client-agency relationships

Promoted

Suzanne Bidlake
Jul 26,2022

Subway’s interactive mailer boosts in-store footfall

MEDIA

Promoted

Suzanne Bidlake
Jul 25,2022

CALM's "The last photo" wins TV creativity award

Promoted

Jul 25,2022

Lessons from Cannes Lions: Diversity, Equity & Inclusion in every sphere ...