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BRANDS
Women’s Six Nations secures first title sponsor
Daniel Farey-Jones
Added 9 hours ago

Women’s Six Nations secures first title sponsor

TikTok signs four-year deals with women’s and men’s rugby competitions.

All-In: The next stage will focus on LGBTQ+ people, mental health and physical disability.
Added 11 hours ago
Shauna Lewis

All In reveals action points on women, Asian talent and ageism

Wil Maxey: "there are references to different gaming genres sprinkled throughout the film"
Added 12 hours ago
Imogen Watson

New player: how Samsung levelled up with gaming breakthrough

Yili: Chinese dairy products producer consolidates account with WPP
Added 13 hours ago
Jamie Rossouw

Campaign AI global new-biz client spotlight: FMCG contributes to more than half of November’s adspend

BRAND NEWS & ANALYSIS

AGENCY
BBC Creative calls the ad a “proper labour of love for everyone involved”

Pick of the Week: Give the BBC’s mesmerising Winter Olympics film all the gold medals

Added 16 hours ago
Imogen Watson
AGENCY
A view from Dave Trott: Are we selling the forest or the trees?

A view from Dave Trott: Are we selling the forest or the trees?

Added 16 hours ago
Dave Trott
AGENCY
Todd: starts in April

Nabs shows pulling power with hire of Magnetic boss as new CEO

Added 16 hours ago
Simon Gwynn
AGENCY
Siemens: booth at the Appliance & Electronics World Expo in Shanghai, March 2021

Siemens hands global creative account to Saatchi & Saatchi

Added 32 hours ago
Simon Gwynn
AGENCY
Carter: will chair judges for British Media Awards 2022

Dominic Carter named chair of judges for British Media Awards 2022

Added 34 hours ago
Staff
AGENCY
Clockwise from top left: Marcus Dunford, Parweez Mulbocus, Shula Sinclair and Mickey Kalifa.

Movers and Shakers: Ogilvy, Snap, Adam & Eve/DDB, M&C Saatchi, Mindshare, OMD and more

Added 36 hours ago
Shauna Lewis
AGENCY
Gideon Spanier

Six trends (and some warning signs) to watch in 2022

Added 36 hours ago
Gideon Spanier
The Information
AGENCY
Ready Marketer One: a straight-talking guide to developing your marketing and gaming strategy

Ready Marketer One: a straight-talking guide to developing your marketing and gaming strategy

Added 37 hours ago
Fran Docx
AGENCY
How to get your foot in the door when you have no experience of adland

How to get your foot in the door when you have no experience of adland

Added 37 hours ago
Eddy Yan
BRANDS
Oatly: ads showed the younger generation trying to persuade their fathers to make the switch to plant milk

ASA bans two Oatly TV ads over misleading environmental claims

January 26, 2022
Shauna Lewis
BRANDS
Google: Topics is intended to respond to criticisms of FLoC

Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

January 25, 2022
Simon Gwynn
AGENCY
IOC: Winter Olympic campaign

IOC's Winter Olympics film shows fans mirroring athlete movements in solidarity

January 25, 2022
Imogen Watson
BRANDS
BBC: ad combines stop-motion, in-camera effects and 3D-printed frames

BBC warms up for Winter Olympics in icy spot, but no mention of China

January 25, 2022
Shauna Lewis
AGENCY
This year's Media Week 30 Under 30 has launched

Media Week 30 Under 30 launches for 2022

January 25, 2022
Staff
AGENCY
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

January 25, 2022
Arvind Hickman
AGENCY
McDonald's: 'Butetown's Mona Lisa' (left) was intended to promote inclusivity. Plans to replace it (right) were quickly halted

McDonald’s claims vandalised 'Mona Lisa' mural was due to be repainted elsewhere

January 24, 2022
Shauna Lewis
AGENCY
We the helpers: UK international aid organisations join forces for first time to raise awareness of importance of aid

'We need you': aid sector forms unprecedented alliance amid ailing support

January 24, 2022
Imogen Watson
AGENCY
Lore Oxford: the popularity of Bourgeois’s TikTok content is anything but random - it fits in perfectly with Gen Z’s push to redefine what is cool

Why Francis Bourgeois' Gucci gig shows brands should subvert their core pillars on social

January 24, 2022
Lore Oxford
AGENCY
Disney+: campaign comes ahead of a series of new content hitting the streaming platform in February

Disney+ unveils TV campaign in debut work by Leo Burnett

January 24, 2022
Charlotte Rawlings
The Information
AGENCY
What3words maps out creative direction with Neverland appointment

What3words maps out creative direction with Neverland appointment

January 24, 2022
Fayola Douglas
AGENCY
Hole19: AMV BBDO will launch the app's brand ahead of the golfing season (Getty Images/Bob Thomas)

AMV BBDO tees off 2022 with Hole19 appointment

January 24, 2022
Shauna Lewis
AGENCY
Dodds: A lofty purpose is meaningless if it doesn’t lie in the intersection between what brand and consumers care about

Do we need to find the ‘middle ground’ of brand purpose?

January 24, 2022
Lawrence Dodds
AGENCY
Department for Education: 'Get the jump' is the government's first campaign to bring all post 16 options together under one initiative

Government campaign promises to help youth 'Get the jump' in their futures

January 24, 2022
Charlotte Rawlings
AGENCY
All good creative ideas must come to an end, but when?

All good creative ideas must come to an end, but when?

January 24, 2022
Jennifer Small
The Information
AGENCY
Francis Bourgeois: the viral TikTok star's Gucci debut

Francis' world: behind Gucci and North Face's Alpine journey of 'big smiles'

January 21, 2022
Imogen Watson
BRANDS
Channel 4: multi-year contract builds on coverage of last year’s London E-Prix weekend in July

Channel 4 takes over from BBC as Formula E broadcaster

January 21, 2022
Shauna Lewis

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
The Information
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
The Information
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
The Information
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

Our Writers

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THOUGHT LEADERS

AGENCY
Enyi Nwosu: ability to offer a balanced judgment is prized
Enyi Nwosu
Jan 20,2022

Are we losing balance and nuance?

BRANDS
How brands can tap into the wellness economy
Vicky Bullen
Jan 20,2022

How brands can tap into the wellness economy

BRANDS
A reminder that green really is the colour of money
Laurent Simon
Jan 13,2022

A reminder that green really is the colour of money

AGENCY
Garrett O'Reilly
Garrett O'Reilly
Jan 11,2022

Media and the doomsday narrative: we risk paralysing young people with ...

BRANDS
Lor Sabourin: Arizona-based climber, guide and coach who identifies as trans
Nina Hajikhanian
Jan 07,2022

How Patagonia learnt to paint a more accurate picture of its ...

AGENCY
Siân Blackman
Siân Blackman
Jan 07,2022

'Much work to be done': reflections on 2021's not-as-white Christmas ads ...

AGENCY
Clockwise from top left: Tesco, M&D Food, Aldi and Lego
John Hadfield
Dec 20,2021

Publicis.Poke's nearest and dearest review 2021's batch of Christmas ads ...

MOST READ
Lore Oxford: the popularity of Bourgeois’s TikTok content is anything but random - it fits in perfectly with Gen Z’s push to redefine what is cool
January 24, 2022 Lore Oxford

1 Why Francis Bourgeois' Gucci gig shows brands should subvert the...

Beyond his global following and model-worthy cheekbones, Bourgeois is everything that Gucci is not. Some will say it’s off-brand – but that’s the whole point.

Adam & Eve/DDB: Jemima Monies (l), Miranda Hipwell, and Sam Lecoeur will be reporting to CEO Tammy Einav

2 Adam & Eve/DDB makes trio of senior appointments

Google: Topics is intended to respond to criticisms of FLoC

3 Goodbye FLoC, hello Topics: Google unveils new alternative to co...

Monday.com makes its Super Bowl debut

4 Monday.com makes its Super Bowl debut

Shula Sinclair: the agency's first EMEA and worldwide chief strategy officer

5 M/SIX hires EMEA and worldwide chief strategy officer

6 Disney+ unveils TV campaign in debut work by Leo Burnett

7 W&K London MD departs agency after more than a decade

8 Movers and Shakers: Ogilvy, Snap, Adam & Eve/DDB, M&C Saatchi, M...

9 Siemens hands global creative account to Saatchi & Saatchi

10 The great M&A consolidation of 2022 will reshape ad industry

THE WORK

Brook "#Stopcyberflashing" by Grey London
Added 32 hours ago

Brook "#Stopcyberflashing" by Grey London

International Olympic Committee "We're in it together" by Uncommon Creative Studio
Added 38 hours ago

International Olympic Committee "We're in it together" by Uncommon Creative Studio

Funding Circle "Get a lending hand" by Atomic London
Added 38 hours ago

Funding Circle "Get a lending hand" by Atomic London

Aid Alliance "We the helpers" by The & Partnership
January 25, 2022

Aid Alliance "We the helpers" by The & Partnership

Thortful "Dolphin" by Isobel
January 25, 2022

Thortful "Dolphin" by Isobel

PARTNER CONTENT

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Jan 27,2022

How marketers can unlock the immersive value of AR and VR ...

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Jean-Paul Edwards, chief product development officer, OMD EMEA
Jan 24,2022

Magic is easy, utility is hard: How retailers can use AI ...

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Jan 24,2022

Predictive analytics: Get your data strategy right first

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Benedict Kingsmill, business lead, financial services, EMEA & LATAM, LinkedIn Marketing Solutions
Jan 20,2022

The Growth Engine: Becky Moffat on bringing brand promises to life ...

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Jan 14,2022

Getting Personal with Santander UK’s Saj Arshad

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Suzanne Bidlake
Jan 14,2022

How Amazon Prime Video’s cinematic ad created a TV hit ...

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Georganna Simpson
Jan 12,2022

9 books that inspired these top marketers