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AGENCY
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Maisie McCabe
Added 14 hours ago

British Airways appoints new ad agency

IAG-owned airline moves its advertising and CRM account from WPP after four years, scrapping its integrated model.

John Lewis ad depicts a young boy dressing up, which provoked criticism from some
Added 15 hours ago
Arvind Hickman

John Lewis forced to pull controversial insurance ad

TfL: anti-sexual harassment campaign encourages Londoners to look out for one another
Added 19 hours ago
Imogen Watson

TfL embarks on major sexual harassment awareness campaign across network

Persil is building on its long-term brand platform with the Dirt is Good Project
Added 19 hours ago
Josh Bullmore

Greenwash isn't the problem. Green wallpaper is

BRAND NEWS & ANALYSIS

AGENCY
Dino Myers-Lamptey

Time to ditch the ‘race-washing’ in ads

Added 20 hours ago
Dino Myers-Lamptey
BRANDS
Secret Cinema: experience available in the UK and US

Secret Cinema partners Sony for at-home Ghostbusters experience

Added 23 hours ago
Fayola Douglas
AGENCY
Saga: a fun and active lifestyle for the over-50s

Saga relaunches brand by championing 'Generation experience'

Added 39 hours ago
Nicola Merrifield
AGENCY
Smartphones: owned by more than 96% of UK respondents (GettyImages)

Smartphone is UK's tech device of choice as more people ditch PCs and tablets

Added 40 hours ago
Fayola Douglas
BRANDS
Nerf: attendees will learn about filming and editing the perfect shot

Nerf hosts content creation masterclasses

Added 43 hours ago
Fayola Douglas
BRANDS
Asad Shaykh

Boys will be boys, but we can’t be girls: why I love the John Lewis ad

Added 44 hours ago
Asad Shaykh
BRANDS
ITV: switching to more veggie meals is suggested

ITV remixes shows for ads promoting sustainable changes

Added 44 hours ago
Fayola Douglas
AGENCY
ITV and NatWest: Alison Hammond stars in the campaign.

NatWest and ITV team up for mini-docs championing SMEs

Added 45 hours ago
Shauna Lewis
AGENCY
Clockwise from top left: BA, CleanCo, LV=, Deutsche Bank

Pitch Update: Expect fireworks on Mischief Night after IAG results

Added 46 hours ago
Staff
BRANDS
Live-stream event: a nurse will show how to carry out an examination for cancer signs

Twitter partners with Breast Cancer Now for live breast-checking event

Added 47 hours ago
Nicola Merrifield
BRANDS
Lovehoney: guests can listen to erotic fiction

Lovehoney celebrates 10 years of Fifty Shades with sex toy consultation experience

October 25, 2021
Fayola Douglas
AGENCY
Govt: campaign urges public to protect themselves and others from Covid and flu

Govt urges public to 'get vaccinated, get boosted, get protected' against flu and Covid

October 25, 2021
Imogen Watson
AGENCY
Grace Jones: face of Barclays buy-now-pay-later campaign

Barclaycard and Grace Jones take aim at 'buy now, pay later' brands in Droga5 ad

October 25, 2021
Imogen Watson
AGENCY
Ribena: creative account goes to BBH

Ribena hires new ad agency after four-way competitive pitch

October 25, 2021
Shauna Lewis
BRANDS
Made.com: the space will be furnished with the brand's autumn dining collection

Made.com tours Europe with mobile foodie pop-up

October 25, 2021
Fayola Douglas
AGENCY
Alessandra Bellini: worked at Unilever before joining Tesco

Tesco’s Alessandra Bellini appointed Advertising Association president

October 25, 2021
Shauna Lewis
AGENCY
Tetley: Neverland won account earlier in 2021

Tetley salutes nation's tea drinkers in debut work by Neverland

October 25, 2021
Maria Iu
AGENCY
LV=: media account moved from Initiative to Mindshare

LV= appoints media agency to £15m account

October 22, 2021
Arvind Hickman
AGENCY
War Child: Diva staff will be joined by pro streamers

War Child to host five-week Twitch gaming stream to raise funds

October 22, 2021
Fayola Douglas
AGENCY
British Airways: coming in to land for either Uncommon or WPP

WPP and Uncommon in dogfight over BA’s ad account

October 22, 2021
Maisie McCabe
AGENCY
Arden, Hulley, Mallon, Kobayashi, Naul, Harman-Turner and Borkowski

Can deliberately provoking ad complaints work as a marketing strategy?

October 22, 2021
Gemma Charles
AGENCY
MediaCom's Transformation Week showed speed is of the essence

MediaCom's Transformation Week showed speed is of the essence

October 22, 2021
Sue Unerman
BRANDS
Ladbrokes: Red Rum Club will perform in Liverpool

Ladbrokes hosts live music experiences for football fans

October 21, 2021
Fayola Douglas
AGENCY
Clockwise from top left: John Lewis, Camden Town Brewery, Wagamama and Dunelm are discussed

Campaign podcast: John Lewis ad controversy

October 21, 2021
Arvind Hickman
AGENCY
Dunelm: 'Dun your way' will be further amplified by a Christmas activation

Pick of the week: Dunelm's dystopian colour revolution reveals vibrant new attitude

October 21, 2021
Imogen Watson
AGENCY
Virgin Media: ad features a father and daughter

Are brands hitting the right note when they tap up black culture for inspiration?

October 21, 2021
Daniel Amoakoh and Junior Olomowewe

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

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THOUGHT LEADERS

AGENCY
Brand purpose
Richard Shotton and Will Hanmer-Lloyd
Oct 19,2021

Is brand purpose all it's cracked up to be?

AGENCY
Simon Davis
Simon Davis
Oct 18,2021

Let me be direct: Agencies risk being left out of media ...

AGENCY
John Lewis
Tamara Littleton
Oct 18,2021

John Lewis shouldn't be afraid to defend its new ad

AGENCY
John Lewis: ad uses a similar idea to 2015's "Tiny dancer"
Vic Day
Oct 14,2021

Why the new John Lewis ad made me wince

AGENCY
Steven Lacey
Steven Lacey
Oct 13,2021

With adland focused on ABs, we shouldn't be surprised work is ...

AGENCY
Bodyform: 2020's 'Wombstories' smashed taboos about the menopause
Kate Harris
Oct 12,2021

It’s time adland gave proper support to those going through the ...

AGENCY
Gen Kobayashi
Gen Kobayashi
Oct 11,2021

It's time adland ditched the 'B word'

MOST READ
Grace Jones: face of Barclays buy-now-pay-later campaign
October 25, 2021 Imogen Watson

1 Barclaycard and Grace Jones take aim at 'buy now, pay later' bra...

Barclays got into the controversial BNPL market back in April when it extended a deal with Amazon to provide point-of-sale financing on its e-commerce platform.

Publicis Groupe: stock market value has risen to more than $16.3bn

2 Publicis overtakes rivals to be world’s most valuable agency gro...

John Lewis ad depicts a young boy dressing up, which provoked criticism from some

3 John Lewis forced to pull controversial insurance ad

British Airways: coming in to land for either Uncommon or WPP

4 WPP and Uncommon in dogfight over BA’s ad account

©GettyImages

5 British Airways appoints new ad agency

6 Pitch Update: Expect fireworks on Mischief Night after IAG resul...

7 Boys will be boys, but we can’t be girls: why I love the John Le...

8 McCann hires Wunderman duo renowned for BT work

9 Group M hires Dentsu COO to lead digital activation and evolutio...

10 Ribena hires new ad agency after four-way competitive pitch

THE WORK

Premier League "No room for racism" by FCB Inferno
Added 21 hours ago

Premier League "No room for racism" by FCB Inferno

Clarks Originals "#WordOnRoad" by FanGirl
Added 21 hours ago

Clarks Originals "#WordOnRoad" by FanGirl

Northern "Go do your work thing" by Frame
Added 39 hours ago

Northern "Go do your work thing" by Frame

Saga "Experience is everything" by VCCP London
Added 45 hours ago

Saga "Experience is everything" by VCCP London

"The world is looking to you COP26" by Iris Worldwide
October 25, 2021

"The world is looking to you COP26" by Iris Worldwide

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2071: the future of work – a creative adventure

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The future of identification is simpler than you think

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Oct 22,2021

Spark44 and MediaCom win Ocean digital outdoor contest

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Tobi Demuren of LinkedIn’s Big Minds Collective
Oct 20,2021

Rediscover the power of collective thinking

AGENCY

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Oct 19,2021

Free ebook: Employer branding reboot 2021

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Oct 19,2021

2071: The future of work – a creative adventure with Kieron ...