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We're gonna need a smaller boat: takeaways from Campaign Underground

From the size of Captain Birds Eye's boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth...

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Tesco goes big on Britishness with discounter brand Jack's

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THOUGHT LEADERS

Write now: The lost art of copywriting
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1 Write now: The lost art of copywriting

Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today.

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