Hub Pages - Header images
Hub Pages - Header images

Brands

Powered by

AGENCY
We're gonna need a smaller boat: takeaways from Campaign Underground
Simon Gwynn
Added 15 hours ago

We're gonna need a smaller boat: takeaways from Campaign Underground

From the size of Captain Birds Eye's boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth...

Mothercare appoints Mcgarrybowen as creative agency
Added 16 hours ago
Daniel Farey-Jones

Mothercare appoints Mcgarrybowen as creative agency

Tesco celebrates Finest landmark with edible exhibition
Added 17 hours ago
Gurjit Degun

Tesco celebrates Finest landmark with edible exhibition

Sky fate to be decided by 11 October as Takeover Panel announces auction
Added 19 hours ago
Daniel Farey-Jones

Sky fate to be decided by 11 October as Takeover Panel announces auction

BRAND NEWS & ANALYSIS

BRANDS
Labour promises ban on gambling ads during live sport
Added 21 hours ago
Daniel Farey-Jones

Labour promises ban on gambling ads during live sport

AGENCY
Shortlist Media is building an agency to help brands reach 'flat white warriors'
Added 22 hours ago
Brittaney Kiefer

Shortlist Media is building an agency to help brands reach 'flat white warriors'

AGENCY
Pick of the Week: Elvie campaign breaks breastfeeding taboos with honesty and humour
Added 24 hours ago
Nicola Kemp

Pick of the Week: Elvie campaign breaks breastfeeding taboos with honesty and humour

AGENCY
Turkey of the Week: National Lottery's offensive ad shows advertising doesn't understand real people
Added 24 hours ago
Jeremy Lee

Turkey of the Week: National Lottery's offensive ad shows advertising doesn't understand real people

AGENCY
Jeremy Kyle is supporting this year's Stoptober campaign
Added 31 hours ago
Matthew Chapman

Public Health England quit smoking campaign avoids 'cold turkey' message

AGENCY
Police capitalise on Bodyguard success with snap social campaign
Added 39 hours ago
Jonathan Owen

Police capitalise on Bodyguard success with snap social campaign

AGENCY
This was then, that was now: lessons from Britain's early advertising pioneers
Added 40 hours ago
David Harris

This was then, that was now: lessons from Britain's early advertising pioneers

BRANDS
Tesco goes big on Britishness with discounter brand Jack's
Added 42 hours ago
Lucy Patchett and Simon Gwynn

Tesco goes big on Britishness with discounter brand Jack's

AGENCY
Which agency will take home B2C Brand Experience of the Year?
Added 43 hours ago
Gurjit Degun

Which agency will take home B2C Brand Experience of the Year?

AGENCY
Is Ogilvy following Moneysupermarket.com off a cliff?
Added 43 hours ago
Jeremy Lee

Is Ogilvy following Moneysupermarket.com off a cliff?

BRANDS
ITV and Dunelm have partnered to create the 'Back to Mine' show
Added 43 hours ago
Matthew Chapman

ITV and Dunelm in dating and homemaker show tie-up

AGENCY
Seven brand experience agencies to watch
Added 44 hours ago
Gurjit Degun

Seven brand experience agencies to watch

AGENCY
Alcohol brands sign pledge for responsible social advertising
Added 44 hours ago
Matthew Miller

Alcohol brands sign pledge for responsible social advertising

BRANDS
Starbucks and the need for innovation, community and diversity of thought
Power 100
Added 45 hours ago
Maria Sebastian

Starbucks and the need for innovation, community and diversity of thought

BRANDS
River Island showcases first homeware collection with pop-up
Added 45 hours ago
Kim Benjamin

River Island showcases first homeware collection with pop-up

AGENCY
Twinings names Terri & Sandy AOR as it looks to dominate U.S.
Added 45 hours ago
Oliver McAteer

Twinings names Terri & Sandy AOR as it looks to dominate U.S.

AGENCY
Mel Edwards: top job at Wunderman
Added 46 hours ago
Staff

Movers and Shakers: Wunderman, Ogilvy UK, Blue 449, Newsworks and more

BRANDS
AA backs Sky Bet calls for proactive attitude to tackling problem gambling
Added 46 hours ago
Simon Gwynn

AA backs Sky Bet calls for proactive attitude to tackling problem gambling

AGENCY
Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience
Added 46 hours ago
Gurjit Degun

Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience

AGENCY
Are Apple's live iPhone launch events losing their lustre?
Added 46 hours ago
Omar Oakes

Are Apple's live iPhone launch events losing their lustre?

AGENCY
Celebrities wear hate on their sleeves in Diesel's campaign to fight online abuse
Added 46 hours ago
Brittaney Kiefer

Celebrities wear hate on their sleeves in Diesel's campaign to fight online abuse

BRANDS
The League of Legends 2017 World Championship
September 19, 2018
Matthew Chapman

Mastercard signs up as first global sponsor of League of Legends esport

BRANDS
Surprise! Kinder becomes latest advertising victim of health campaigners
September 19, 2018
Simon Gwynn

Surprise! Kinder becomes latest advertising victim of health campaigners

AGENCY
Launch campaign for Fifa 19 features a plethora of football megastars
September 18, 2018
Simon Gwynn

Launch campaign for Fifa 19 features a plethora of football megastars

AGENCY
Heineken's Champions League ad takes a light-hearted spin on missing big football moments
September 18, 2018
Brittaney Kiefer

Heineken's Champions League ad takes a light-hearted spin on missing big football moments

BRANDS
Is your brand a personal trainer or a drug dealer?
September 18, 2018
Daniel da Costa

Is your brand a personal trainer or a drug dealer?

Get top stories and new campaigns emailed to you each day

Stay in touch with our Campaign bulletins

Sign up here

Follow us

LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
How Bodyform revolutionised normality
September 17, 2018
Margaux Revol, Nicholas Hulley and Nadja Lossgott

How Bodyform revolutionised normality

AGENCY
How Cancer Research UK and Anomaly made it happen 'right now'
August 20, 2018
Stuart Smith

How Cancer Research UK and Anomaly made it happen 'right now'

AGENCY
Inside the TfL campaign to tackle unwanted sexual behaviour on public transport
July 31, 2018

Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

AGENCY
How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery
July 27, 2018

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

PODCASTS

AGENCY
Campaign podcast: Why diversity is still adland's poorly-funded side hustle
July 06, 2018
Staff

Campaign podcast: Why diversity is still adland's poorly-funded side hustle

AGENCY
(L-R) Laurence Thomson | Claire Beale | Ross Neil | Gideon Spanier
June 28, 2018
Claire Beale & Gideon Spanier

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

AGENCY
Campaign Newscast: how WPP investors reacted to company's split with Sorrell
June 14, 2018
Staff

Campaign Newscast: how WPP investors reacted to company's split with Sorrell

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

BRANDS
Combining the John Lewis and Waitrose loyalty schemes is a no-brainer
Charlie Hills
Sep 18,2018

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer ...

BRANDS
The future's bright, the future's virtual
Paul Troy
Sep 17,2018

The future's bright, the future's virtual

AGENCY
Campaign50: The best jingles and sonic devices (part 2)
Paul Burke
Sep 17,2018

Campaign50: The best jingles and sonic devices (part 2)

BRANDS
Attitudes to ageing are getting old
Nicola Kemp
Sep 14,2018

Attitudes to ageing are getting old

BRANDS
Apple's new gadgets: why new notifications and AR are the real stars
Alasdair Scott
Sep 12,2018

Apple's new gadgets: why new notifications and AR are the real ...

BRANDS
Visual search: The natural evolution in how we search for information
Charlie Davison and Rowan Sullivan
Sep 10,2018

Visual search: The natural evolution in how we search for information ...

BRANDS
Vodafone's head of brand: insist that your brand has values, and demonstrates them
Power 100
Bilge Ciftci
Sep 10,2018

Vodafone's head of brand: insist that your brand has values, and ...

MOST READ
TRENDING
KBS and Forsman & Bodenfors merge to form new global agency
Share
September 18, 2018 Lindsay Stein

1 KBS and Forsman & Bodenfors merge to form new global agency

The pairing marks the end of the KBS name.

Turkey of the Week: National Lottery's offensive ad shows advertising doesn't understand real people

2 Turkey of the Week: National Lottery's offensive ad shows advert...

Michael Roth talks to IPG board about potential CEO successors

3 Michael Roth talks to IPG board about potential CEO successors

Global buys Primesight and Outdoor Plus in stunning double deal

4 Global buys Primesight and Outdoor Plus in stunning double deal

Initiative dislodges Carat from £20m LV= media account

5 Initiative dislodges Carat from £20m LV= media account

6 Sky and Netflix partner for 'ultimate' on-demand TV package

Share0 shares

7 Moneysupermarket parodies Thelma & Louise in final (final) spot ...

Share0 shares

8 Campaign Big Awards shortlist announced

Share0 shares

9 Cow days are over: Elvie's irreverent campaign frees mothers fro...

Share0 shares

10 Is Ogilvy following Moneysupermarket.com off a cliff?

Share0 shares
Write now: The lost art of copywriting
Shares0
Share October 08, 2015 Paul Burke

1 Write now: The lost art of copywriting

Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today.

OOH 'boosts market share by a third', claims new Rapport and IPA study
Shares0

2 OOH 'boosts market share by a third', claims new Rapport and IPA...

Why reinventing a brand is not about logos
Shares0

3 Why reinventing a brand is not about logos

Publicis merges shopper agencies under Arc brand
Shares0

4 Publicis merges shopper agencies under Arc brand

Consumers like 'real people' ads but prefer a laugh, research finds
Shares0

5 Consumers like 'real people' ads but prefer a laugh, research fi...

6 Jaguar Land Rover calls global media review and resumes online a...

Share0 shares

7 FT finds four in ten users will turn off ad-blockers just by bei...

Share0 shares

8 The big adland divide: culture vs collateral

Share0 shares

THE WORK

Alzheimer's Research UK "First breath" by AMV BBDO
Share
Added 23 hours ago

Alzheimer's Research UK "First breath" by AMV BBDO

Royal Opera House "Feel something new" by Atomic

Royal Opera House "Feel something new" by Atomic

F&F "AW/18" by ODD

F&F "AW/18" by ODD

ASOS "My style is never done" by ASOS and Park Pictures

ASOS "My style is never done" by ASOS and Park Pictures

Heineken "World's most unmissable moments" by Publicis Italy

Heineken "World's most unmissable moments" by Publicis Italy

EA Sports "Fifa 19 Champions Rise" by Adam & Eve/DDB

EA Sports "Fifa 19 Champions Rise" by Adam & Eve/DDB

BBC "The Apprentice 2018 trailer" by BBC Creative

BBC "The Apprentice 2018 trailer" by BBC Creative

PARTNER CONTENT

AGENCY

Promoted

Promoted

Tom Howe
Sep 18,2018

What is it like to work in B2B marketing?

BRANDS

Promoted

Suzanne Bidlake
Sep 17,2018

The UK's favourite YouTube ads: Three gets a reach upgrade

AGENCY

Promoted

Suzanne Bidlake
Sep 14,2018

Audi scores an Easy win in TV creativity award

AGENCY

Promoted

Jennifer Jackson
Sep 13,2018

Gemini People: What makes a 'wonderful workplace'?

MEDIA

Promoted

Sue Unerman, chief transformation officer, MediaCom
Sep 12,2018

4 ways to innovate: Mars, Shell, Coca-Cola & DFS reveal

AGENCY

Promoted

Anthony Jones, head of insight, Association for Online Publishing (AOP)
Sep 12,2018

Making the big picture clearer

MEDIA

Promoted

Georganna Simpson
Sep 12,2018

In-housing: everything you need to know