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British Airways appoints new ad agency

IAG-owned airline moves its advertising and CRM account from WPP after four years, scrapping its integrated model.

BRAND NEWS & ANALYSIS

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Time to ditch the ‘race-washing’ in ads

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LV= appoints media agency to £15m account

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Campaign podcast: John Lewis ad controversy

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Are brands hitting the right note when they tap up black culture for inspiration?

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Is brand purpose all it's cracked up to be?

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The future of identification is simpler than you think

Rediscover the power of collective thinking

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Free ebook: Employer branding reboot 2021