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AGENCY
Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0
Simon Gwynn
Added 10 hours ago

Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0

Heineken's new campaign for its alcohol-free version, 0.0, makes the case that alcohol is not the only cause of stupidity....

There really is a formula for creating a viral hit
Added 13 hours ago
Henry Hitchcox

There really is a formula for creating a viral hit

This girl's sad: why 'This girl can' campaign is poorer without TV
Added 16 hours ago
Lindsey Clay

This girl's sad: why 'This girl can' campaign is poorer without TV

Cadbury, HSBC and RAF among six on £1m Channel 4 diversity prize shortlist
Added 16 hours ago
Daniel Farey-Jones

Cadbury, HSBC and RAF among six on £1m Channel 4 diversity prize shortlist

BRAND NEWS & ANALYSIS

BRANDS
Adidas' World Cup campaign foiled by Nike, survey shows
World Cup
Added 17 hours ago
Alex Brownsell

Adidas' World Cup campaign foiled by Nike, survey shows

AGENCY
Monetising Southgate: the unmissable commercial opportunities for the England gaffer
World Cup
Added 17 hours ago
Staff

Monetising Southgate: the unmissable commercial opportunities for the England gaffer

BRANDS
Hellmann's launches UK food tour selling sandwiches
Added 17 hours ago
Gurjit Degun

Hellmann's launches UK food tour selling sandwiches

AGENCY
The boss is dead, long live the boss
Added 19 hours ago
Rachel Barnes

The boss is dead, long live the boss

BRANDS
Why mainstream is a mainstay: the power of mass-market brands in uncertain times
Added 19 hours ago
Nicola Kemp

Why mainstream is a mainstay: the power of mass-market brands in uncertain times

BRANDS
Solace Women’s Aid: #StopItComingHome campaign
Added 35 hours ago
Mark Kelly

Why Solace Women's Aid got #StopItComingHome trending in the World Cup

AGENCY
Pioneers: (L to R) Make Love Not Porn's community manager Ariel Martinez, CTO Aaron Sikes, founder and CEO Cindy Gallop and COO Charlotte Reid
Added 35 hours ago
Oliver McAteer

Should brands banish fear and embrace sex as a marketing tool?

BRANDS
Disney and PHE break down the essentials of collaboration amid Star Wars tie-up
Added 37 hours ago
Anna Hill & Sheila Mitchell

Disney and PHE break down the essentials of collaboration amid Star Wars tie-up

AGENCY
Maltesers launches Buttons brand extension with digital campaign
Added 38 hours ago
Simon Gwynn

Maltesers launches Buttons brand extension with digital campaign

BRANDS
TfL dangles £500,000 prize for ads reflecting female diversity
Added 39 hours ago
Daniel Farey-Jones

TfL dangles £500,000 prize for ads reflecting female diversity

BRANDS
Why tech is at the heart of the Goodwood Festival of Speed
Added 39 hours ago
Gurjit Degun

Why tech is at the heart of the Goodwood Festival of Speed

BRANDS
Visa renames Southgate tube station 'Gareth' to welcome England football team home
Added 40 hours ago
Daniel Farey-Jones

Visa renames Southgate tube station 'Gareth' to welcome England football team home

AGENCY
Sun Bingo kicks off Jeremy Kyle sponsorship on ITV
Added 40 hours ago
Daniel Farey-Jones

Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

BRANDS
Former M&S marketer Patrick Bousquet-Chavanne joins Dubai mall operator as CEO
Added 41 hours ago
Simon Gwynn

Former M&S marketer Patrick Bousquet-Chavanne joins Dubai mall operator as CEO

AGENCY
Has the Cannes 2017 hangover been dispatched?
Added 43 hours ago
Alex Brownsell

Has the Cannes 2017 hangover been dispatched?

BRANDS
P&G's Marc Pritchard: age is the 'next frontier' for advertising
Added 43 hours ago
Rachel Barnes

P&G's Marc Pritchard: age is the 'next frontier' for advertising

BRANDS
More than football: why Ronaldo's transfer to Juventus means big brand business
Added 43 hours ago
Ben Londesbrough

More than football: why Ronaldo's transfer to Juventus means big brand business

BRANDS
McDonald's marketing boss: tackle unconscious bias to create a virtuous circle of women's leadership
Power 100
Added 43 hours ago
Emily Somers

McDonald's marketing boss: tackle unconscious bias to create a virtuous circle of women's leadership

AGENCY
New Directors' Showcase 2018: meet the next generation of filmmaking talent
Added 43 hours ago
Brittaney Kiefer

New Directors' Showcase 2018: meet the next generation of filmmaking talent

AGENCY
Why foresight beats hindsight
Added 43 hours ago
Tracey Follows

Why foresight beats hindsight

BRANDS
Unilever commits to UK creative hub despite Rotterdam corporate switch
Added 45 hours ago
Alex Brownsell

Unilever commits to UK creative hub despite Rotterdam corporate switch

BRANDS
John Lewis/Waitrose '& Partners' rebrand splits opinion
Added 45 hours ago
Simon Gwynn

John Lewis/Waitrose '& Partners' rebrand splits opinion

AGENCY
How the World Cup gave Brand England and modern masculinity a refresh
July 13, 2018
Katie Mackay-Sinclair and Chris Gallery

How the World Cup gave Brand England and modern masculinity a refresh

AGENCY
Senior ad and media figures absent from Trump business banquet
July 13, 2018
Daniel Farey-Jones

Senior ad and media figures absent from Trump business banquet

BRANDS
How brands can learn from Iain Banks and why weakness can be appealing
July 13, 2018
Richard Shotton

How brands can learn from Iain Banks and why weakness can be appealing

BRANDS
How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed
July 13, 2018
Gurjit Degun and Ben Londesbrough

How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

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LATEST CAMPAIGN VIDEO

CASE STUDIES

BRANDS
How a simple insight helped BBC Asian Network become 100% relevant
July 04, 2018
Laurence Green

How a simple insight helped BBC Asian Network become 100% relevant

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
June 28, 2018
Yasmin Arrigo

How Adidas embraced World Cup fever for its biggest UK football activation

AGENCY
How Heineken and Publicis built brand success on big issues
June 27, 2018
Sol Ghafoor & Stuart Williams

How Heineken and Publicis built brand success on big issues

AGENCY
How Hostelworld challenged assumptions about Charlie Sheen - and hostels
June 13, 2018

How Hostelworld challenged assumptions about Charlie Sheen - and hostels

PODCASTS

AGENCY
Campaign podcast: Why diversity is still adland's poorly-funded side hustle
July 06, 2018
Staff

Campaign podcast: Why diversity is still adland's poorly-funded side hustle

AGENCY
(L-R) Laurence Thomson | Claire Beale | Ross Neil | Gideon Spanier
June 28, 2018
Claire Beale & Gideon Spanier

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

AGENCY
Campaign Newscast: how WPP investors reacted to company's split with Sorrell
June 14, 2018
Staff

Campaign Newscast: how WPP investors reacted to company's split with Sorrell

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Simon Gwynn

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THOUGHT LEADERS

AGENCY
PrideAM: why we called out H&M's portrayal of bisexual men
Phil Clements & Richard Miles
Jul 12,2018

PrideAM: why we called out H&M's portrayal of bisexual men

BRANDS
Retail is in dire straits. Marketing will decide who will sink and swim
Phil Pawsey
Jul 12,2018

Retail is in dire straits. Marketing will decide who will sink ...

BRANDS
Adidas: World Cup 2018 campaign
World Cup
Nigel Currie
Jul 11,2018

Adidas will be fuming over Nike scoring the World Cup money ...

BRANDS
TV formats: themes for brand activity
Matthew Kershaw
Jul 11,2018

The power of formats: What brands can learn from light entertainment ...

AGENCY
BA: Boarding pass
Martha Riley
Jul 10,2018

How the Ogilvy-created BA boarding pass hopes to bring football home ...

AGENCY
Campari
David Harris
Jul 10,2018

The Art of Campari shows more brands should pay attention to ...

AGENCY
Football's coming home? You need to go home, William Hill. You're drunk
World Cup
Neil Davidson
Jul 09,2018

Football's coming home? You need to go home, William Hill. You're ...

MOST READ
TRENDING
McCann Health terminates global CCO following employee complaint
Share
July 12, 2018 Oliver McAteer

1 McCann Health terminates global CCO following employee complaint

Jeremy Perrott violated the agency's code of conduct.

Huawei is creating a space to smash up a smartphone

2 Huawei is creating a space to smash up a smartphone

What agency will Martin Sorrell scoop up next?

3 What agency will Martin Sorrell scoop up next?

Behind the Havas pen that lets you tune in on the sly

4 Behind the Havas pen that lets you tune in on the sly

John Lewis/Waitrose '& Partners' rebrand splits opinion

5 John Lewis/Waitrose '& Partners' rebrand splits opinion

6 HSBC reinvents airport ads with biggest global campaign to date

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7 P&G's Marc Pritchard: age is the 'next frontier' for advertising

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8 Lenovo hires Publicis Media for global media business

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9 Life for 'The Conners' lives on

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10 One-word answers with Accenture Interactive's Brian Whipple

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Sorrell: 'I'm going to start again'
Shares0
Share May 08, 2018 Thomas Moore

1 Sorrell: 'I'm going to start again'

The former WPP CEO said on Tuesday at Techonomy NYC 18 that he's not planning to retire.

2 When being selfish works

Gotta have it? Why Pepsi's dud could slow the in-house stampede
Shares0

3 Gotta have it? Why Pepsi's dud could slow the in-house stampede

WPP forms Team Energy to handle BP's global media, advertising and communications account
Shares0

4 WPP forms Team Energy to handle BP's global media, advertising a...

OOH 'boosts market share by a third', claims new Rapport and IPA study
Shares0

5 OOH 'boosts market share by a third', claims new Rapport and IPA...

6 M&C Saatchi creative chief Justin Tindall sparks diversity debat...

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7 How adland can crack gender equality in 2017

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8 Comparethemarket renews Disney partnership ahead of The Last Jed...

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9 Jaguar Land Rover calls global media review and resumes online a...

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10 'Having children helps your career', says marketing chief Kirsty...

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THE WORK

Nike Football "Believe as one" by Wieden & Kennedy
Share
Added 12 hours ago

Nike Football "Believe as one" by Wieden & Kennedy

Cadbury "What makes it so Twirly?" by VCCP

Cadbury "What makes it so Twirly?" by VCCP

Orange "The thread" by Publicis Conseil

Orange "The thread" by Publicis Conseil

BBC One "Oneness" by BBC Creative

BBC One "Oneness" by BBC Creative

BBC "Pride of a nation" by BBC Creative

BBC "Pride of a nation" by BBC Creative

KitKat "110%" by J Walter Thompson

KitKat "110%" by J Walter Thompson

Tommy's "Together for change" by Tommy's and Mindshare

Tommy's "Together for change" by Tommy's and Mindshare

PARTNER CONTENT

MEDIA

Promoted

Promoted

Suzy Bashford
Jul 16,2018

How technology is disrupting the automotive industry: all you need to ...

BRANDS

Promoted

Eleanor Kahn
Jul 13,2018

Bust the myth of the push-up career

MEDIA

Promoted

Suzanne Bidlake
Jul 13,2018

The UK's favourite YouTube ads: Beats by Dre draws big audiences ...

MEDIA

Promoted

Georganna Simpson and Ben Londesbrough
Jul 12,2018

Building fans: the essential media and content trends

BRANDS

Promoted

Jennifer Jackson
Jul 10,2018

What is it like to work in the marketing communications team ...

MEDIA

Promoted

Jul 10,2018

WATCH: Thinkbox TV Planning Awards in 90 seconds

BRANDS

Promoted

Jennifer Jackson
Jul 09,2018

What is it like to work in the propositions development team ...