Registration and refreshments

Welcome from Claire Beale, Niall Mckinney and Mark Lund

Claire Beale, Editor, Campaign

Mark Lund, CEO, McCann Worldgroup UK

Niall McKinney, CEO, The Knowledge Engineers

The challenges facing agency leaders today - and how to deal with them

Chairman:  Mark Lund, CEO, McCann Worldgroup UK

Workshop

Setting up your shop

Get to know your team members, and share your insights from the pre-work

Claire Beale, Editor, Campaign

Disruptive business models - the need for agency change

Learn how the best global agencies have adapted to change and grown their business. Evolving and innovating agency structures.

Niall McKinney, CEO, The Knowledge Engineers

Russell Place, Managing Director, UM London

Workshop

Where are we and where do we go from here?

Work with your team to identify the strengths and weaknesses of the agency you have inherited, and begin to plot a path forward. 

Lunch and networking

How to win in an integrated world

Two senior leaders share their experiences of changing agencies to thrive in the face of new client expectations.

Sam Phillips, CMO, Omnicom Media Group UK, MD OMG Ethnic

Ian Pearman, CEO, AMV BBDO

Creating a winning agency proposition

How to evolve a winning agency proposition and how to build an agency that can deliver it. 

Niall McKinney, CEO, The Knowledge Engineers

Workshop

Transform strategic focus into a presentable vision

Mastering your ‘why buy’ statement and making a plan to creating a modern agency culture. Get your first feedback from your mentor.

How to create investment in your agency

A senior holding company leader will explain how to build eye-catching plans that can unlock investment from shareholders or holding companies.

Debbie Klein, Chief Executive, Engine UK

Workshop

Investment plan workshop

Work with your mentor to create a compelling investment plan for the agency, based on the proposition you build earlier.

Close of day 1