Campaign Global Bulletin

This week kicked off with some big industry news that had nothing to do with Covid-19: DDB’s global CEO Wendy Clark is quitting to lead Dentsu Aegis Network. It’s a reminder that, as the ravages of coronavirus are so evident all around, there is still some business as usual being done. 

Trying to maintain business as usual in the most extraordinary circumstances, though, of course dominated many of our news themes around the world this week, with Campaign teams in Asia and the US taking a look at how commercials production is continuing when we’re all remote working.

Meanwhile, our coverage of the latest Edelman Trust Barometer report emphasised that decisions made by brands now will have long-lasting impact on consumers once the crisis is over. However, agencies and marketing departments are now braced for – or are already implementing – cost-cutting, furloughing, pay and hiring freezes, and even redundancies. Our industry’s leaders have never been under more pressure or scrutiny and the decisions they make now will have long-lasting impact on the well-being of their staff and the health of their companies.  

As we enter another week of global lockdowns and dealing with the devastating consequences of Covid-19, we wish you a safe, healthy and productive week.

Claire Beale, global editor-in-chief


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