Campaign Performance


"The future of performance marketing will be defined by putting customer needs at every touch- and decisionpoint across an entire enterprise," Merkle executive Tom Byrne says today, as we report that the Periscopix brand is being retired, five years after its acquisition.

In the present, meanwhile, the pressure ramps up on marketers to cancel blanket keyword-blocking for coronavirus-related terms on trusted news sites, as the IPA, ISBA and the IAB throw their collective weight behind the government's rallying cry.

Please stay safe, and email me with news and comments for Campaign's coverage of performance marketing:

Omar Oakes, global technology editor


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