Brands
 
 
ASA bans two Oatly TV ads over misleading environmental claims
ASA bans two Oatly TV ads over misleading environmental claims

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Complaints challenged five claims in ads running last January. Oatly admitted it should have been 'more specific'.

 
Six trends (and some warning signs) to watch in 2022
Six trends (and some warning signs) to watch in 2022

Gideon Spanier

The Information

Campaign’s UK editor-in-chief sees opportunities and risks ahead.

 
IOC's Winter Olympics film shows fans mirroring athlete movements in solidarity
IOC's Winter Olympics film shows fans mirroring athlete movements in solidarity

Imogen Watson

In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.

 
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

Simon Gwynn

New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.

 
'We need you': aid sector forms unprecedented alliance amid ailing support
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Charities WaterAid, Care, Save the Children and ActionAid have teamed up to reignite engagement with the public.

 
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

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Digital adspend, including connected TV, to grow to twice the size of TV in 2022.

 
Crypto, TikTok and the metaverse: Super Bowl LVI’s biggest trends
Crypto, TikTok and the metaverse: Super Bowl LVI’s biggest trends

Mariah Cooper

Campaign US rounded up key predictions for the biggest day in advertising.

 
Magic is easy, utility is hard: How retailers can use AI to its fullest potential
 
Have marketers finally granted people privacy?
 
Thinkbox kicks off TV Planning Awards 2022
 

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