Creativity Fix
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Adam & Eve/DDB chief creative officer Richard Brim often says that the work he is most proud of isn't the traditional, emotive advertising for which his agency has become known, but rather the big ideas that become part of culture. An example of that is CALM’s “Project 84”, the campaign that was the catalyst for the government’s decision to appoint a suicide prevention minister and launch the Global Ministerial Mental Health Summit. Such work is why Brim was crowned Campaign’s Creative Person of the Year: he represents a new generation of creative leader. 

Creative Person of the Year 2018: Richard Brim
Samaritans campaign uses handwriting of real men

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