Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week. has decided to get back to its founding mission of clarifying the insurance market, with a new campaign transporting viewers to a surreal urban landscape. But it’s bad news for James Corden, the star of previous ads, who finally got the boot. 

And good riddance. Ben Middleton, the chief creative officer of Creature, wrote this funny letter to the actor about why it’s time for him to end his advertising career. We also rounded up the best (but mostly worst) ads starring Corden. 

Some other work you should watch: Greenpeace’s animation is our pick of the week; Audi’s latest ad is a martial arts spoof; and Hey Girls reveals the shocking reality of period poverty. 
-Brittaney Kiefer, creativity editor, Campaign 

James Corden makes way as advertising returns to 'tackling confusion'
A letter to James Corden: it's time to get off the gravy train
The worst and best of James Corden in advertising

Latest Work
Pick of the week: Greenpeace's lovable orangutan reveals a hard-hitting message
Turkey of the week: Micralite inadvertently tells a wistful tale of tragedy
Audi "Escape" by BBH London
Hey Girls "Pad ad" by Adam & Eve/DDB
Nike Football "Awaken the phantom" by Wieden & Kennedy Amsterdam
Halifax "Ghostbusters" by Adam & Eve/DDB
Bud Light "Wizard" by Wieden & Kennedy
Västtrafik "Proud trams" by Forsman & Bodenfors
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