Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.

As part of Campaign’s 50th anniversary celebrations we’re recognising the best ads of the past semi-century. Every day on our website we’re publishing a review by a creative leader of one of these classic ads.    

Highlights so far include: David Kolbusz’s unusual take on Hovis’ “Boy on bike”; Rick Brim on how Levi’s defined a generation; and Vicki Maguire on Nike’s 1990s hits. Read the rest of them here
-Brittaney Kiefer, creativity editor, Campaign 

Best ads in 50 years
Best ads in 50 years: Classic 1990s Nike
Best ads in 50 years: How Levi's defined a generation
Best ads in 50 years: Hovis and the classic 'false ending'
Best ads in 50 years: Benson & Hedges' giant leaps forward
Best ads in 50 years: Fiat Strada and the Italian space age

Latest Work
Pick of the Week: DfE's recruitment campaign captures the collective power of teachers
Turkey of the Week: We Buy Any old idea
Amazon Prime Video "Great shows stay with you" by Droga5 London
McDonald's "Hands" by Leo Burnett
Baileys "#RecipeUnfudged" by VMLY&R
Sky "Netflix on Sky Q" and "VIP" by Brothers & Sisters
Peugeot "The score" by BETC Paris
BT "The garden drop" by Wunderman
Tui "Mum" by VMLY&R
Six trends shaping experiential

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