Campaign Creativity
November 22, 2017
Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.

Has the John Lewis Christmas ad formula become tired? That question was debated on our site last week, and it’s a talking point that has become almost as traditional as waiting for the retailer’s big reveal. 

Some people have speculated to me that in several years the Christmas advertising blockbuster won’t hold as much significance for businesses. That would mean we’d see more creative highlights throughout the year instead of saved up for one final push – which would be refreshing.

But if you are still in the festive spirit and want a change from Moz and Paddington, Swiss supermarket Migros made an animated ad about a character that lives inside a cash desk and longs to join the Christmas fun. And KFC put on a step dance performance for the holiday where the only instrument is its fried chicken bucket.

Also in this bulletin, Ogilvy’s creative chief says we need to be a bit more unreasonable to achieve real change.
-Brittaney Kiefer, creativity editor, Campaign

Has the John Lewis ad formula become tired?
Creative column
Being unreasonable in four easy steps

Latest Work
Migros "Finn" by Wirz
KFC "Roll together, feast together" by Mother
Pick of the week: Waitrose invites viewers to a cosy Christmas
Girlguiding "Know your place" by JWT London
Xbox "A beautiful combination" by McCann London
S7 Airlines "I am you" by Stereotactic
SELAE "Danielle" by Leo Burnett Iberia
Eos Lip Balm "Girls with balls" by TBWA\London
Be Cool Be Nice: the music video by Sunshine
Photobox "Photobox gold" by Creature
The Thinkboxes shortlist September/October 2017

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