Creativity
 
Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.

Before Solange took the stage at Coachella with her sister Beyoncé in a historic musical performance, she premiered a mesmerising video and dance piece in collaboration with Uniqlo

“Metatronia” was commissioned by the retailer as part of a campaign by Droga5 London, and it is unlike anything you’ve seen in advertising. The artwork directed by Solange explores the theme of creation and also includes an original sculpture created by the singer-songwriter, which will be showcased at select locations across the US. 

Another lovely piece of creative work to come out today is from Ikea. Created by Mother and directed by the masterful Dougal Wilson, the film shows a gang of stylish ghosts gatecrashing a dull house party. Ikea’s marketing director called it one of his favourite campaigns from the brand because it serves as a “perfect metaphor” to encourage people to express their personalities at home. 
-Brittaney Kiefer, creativity editor, Campaign 


 
Solange directs a mesmerising dance performance for Uniqlo
 
Ikea's stylish ghosts offer home inspiration in campaign about self-expression
 

Latest Work
 
Pick of the week: Mariah Carey is the 'hero' of Hostelworld's new ad
 
Turkey of the week: Lloyds beach party smells of the stables
 
The Cybersmile Foundation "#TrollingIsUgly" by Adam & Eve/DDB
 
Babbel "An alien abroad" by Wieden & Kennedy London
 
Optrex "Actimist" by Havas London
 
Which? "Product safety campaign" by Grey London
 
ICM "#ShakeParkinsonsOff" by Publicis Conseil
 
Puma "Fastest annual report in the world" by Publicis Pixelpark
 
Schweppes "What do you expect?" by BETC Paris
 
More
 
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