Campaign Creativity
November 24, 2017
 
Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.

Has the John Lewis Christmas ad formula become tired? That question was debated on our site last week, and it’s a talking point that has become almost as traditional as waiting for the retailer’s big reveal. 

Some people have speculated to me that in several years the Christmas advertising blockbuster won’t hold as much significance for businesses. That would mean we’d see more creative highlights throughout the year instead of saved up for one final push – which would be refreshing.

But if you are still in the festive spirit and want a change from Moz and Paddington, Swiss supermarket Migros made an animated ad about a character that lives inside a cash desk and longs to join the Christmas fun. And KFC put on a step dance performance for the holiday where the only instrument is its fried chicken bucket.

Also in this bulletin, Ogilvy’s creative chief says we need to be a bit more unreasonable to achieve real change.
-Brittaney Kiefer, creativity editor, Campaign


 
Has the John Lewis ad formula become tired?
 
Creative column
 
Being unreasonable in four easy steps
 

Latest Work
 
Migros "Finn" by Wirz
 
KFC "Roll together, feast together" by Mother
 
Pick of the week: Waitrose invites viewers to a cosy Christmas
 
Girlguiding "Know your place" by JWT London
 
Xbox "A beautiful combination" by McCann London
 
S7 Airlines "I am you" by Stereotactic
 
SELAE "Danielle" by Leo Burnett Iberia
 
Eos Lip Balm "Girls with balls" by TBWA\London
 
Be Cool Be Nice: the music video by Sunshine
 
Photobox "Photobox gold" by Creature
 
More
 
The Thinkboxes shortlist September/October 2017
 

Join Campaign today

If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits

Join us now

 
Videographer (Writer, Producer, Shooter, Editor) Competitive LAL Language Centres, London or Cape Town + International Travel
Head of Content £60000 - £66000 per annum + Benefits British Red Cross, City of London, London
Design Team Leader DOE OLIVER Group, Reigate, Surrey
Digital Executive (full & part time positions available) £20k plus benefits which include Private Health/Pension/Life Assurance Digitalis Reputation, Mayfair, London
Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE)
Commercial Director Competitive (DOE) PinkNews Media Group, London
Marketing Account Manager Competitive Salary + Benefits Prophecy Unlimited, Bristol (City Centre), City of Bristol
Videographer/Multimedia Producer £30,147 – £37,667 pa + £1,848 pa Outer London Weighting Barnardo’s, Barkingside, London (Greater)
Brand and Events PPC Manager £35k-£45k plus benefits William Hill, London (Central)
Head of Marketing £95-100k Unum, Dorking, Surrey
 
Manage bulletins          Unsubscribe