CAMPAIGN CONNECT

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Sampling strategy: getting brands into hands in a post-pandemic world

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Creativity in lockdown: how have agencies coped?

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Client-agency relationships of the future

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"Brands are realizing that it's more important to get your message out there quickly..."

'We don't have a clue': Chaka Sobhani on creativity during the pandemic

Industry leaders stress importance of sustainability amid 'World War C'

Unilever: brands must avoid 'opportunistic' behaviour during tragedy

'Priceless' pivot: how Mastercard took exclusive experiences online

Ad agency bosses grapple with role of office space in post-lockdown future

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Martin Sorrell: Covid-19 is 'burning platform' for digital acceleration