The latest ads and stories for the festive season

BRANDS
Did the big Christmas campaigns deliver sales?

Did the big Christmas campaigns deliver sales?

January 17, 2022
James Halliwell
BRANDS
Christmas 2021 brand activations: Coca-Cola, Branston Pickle, American Express and more

Christmas 2021 brand activations: Coca-Cola, Branston Pickle, American Express and more

December 22, 2021
Fayola Douglas
AGENCY
Brexit rations, bottles of wine and bald men: the top five agency Christmas cards 2021

Brexit rations, bottles of wine and bald men: the top five agency Christmas cards 2021

December 22, 2021
Fayola Douglas
BRANDS
KFC partners with LadBible to host festive gravy boat party

KFC partners with LadBible to host festive gravy boat party

December 17, 2021
Fayola Douglas
AGENCY
Stonewall: first Christmas campaign launches with couples kissing in public

Stonewall's first Christmas campaign shows LGBT+ couples 'kissing away hate'

December 16, 2021
Nicola Merrifield
BRANDS
Clockwise from top left: Waitrose, Tesco, Sainsbury's, McDonalds, Aldi, O2

Campaign podcast: Christmas ads special, part two

December 15, 2021
Staff
AGENCY
From fictional creatives to X-ray wrapping paper: 2021’s agency Christmas cards

From fictional creatives to X-ray wrapping paper: 2021’s agency Christmas cards

December 15, 2021
Fayola Douglas
BRANDS
Google installs giant kaleidoscopic cracker outside offices

Google installs giant kaleidoscopic cracker outside offices

December 15, 2021
Fayola Douglas
BRANDS
Vodafone and ITV launch co-branded ads in campaign to rename Boxing Day

Vodafone and ITV launch co-branded ads in campaign to rename Boxing Day

December 10, 2021
Fayola Douglas
BRANDS
Aldi opens world's 'cheapest Champagne bar' pop-up

Aldi opens world's 'cheapest Champagne bar' pop-up

December 10, 2021
Fayola Douglas
BRANDS
EDF: installed a pollution-detecting Christmas tree in Glasgow

EDF installs pollution-detecting Christmas tree in Glasgow city centre

December 10, 2021
Fayola Douglas
BRANDS
Global and TikTok team up to live stream Capital’s 'Jingle Bell Ball with Barclaycard'

Global and TikTok team up to live stream Capital’s 'Jingle Bell Ball with Barclaycard'

December 09, 2021
Fayola Douglas
Hugh Grant’s 'Love Actually' monologue recreated for Heathrow airport ad

Hugh Grant’s 'Love Actually' monologue recreated for Heathrow airport ad

Love Actually
December 08, 2021
Ben Bold
BRANDS
Sky: Christmas ad features characters from movie 'Sing'

Sky Christmas ad plucks heartstrings with ‘Sing’-themed animation

December 08, 2021
Ben Bold
BRANDS
Twitter turns real tweet (and rejected John Lewis ad pitch) into Christmas spot

Twitter turns real tweet (and rejected John Lewis ad pitch) into Christmas spot

December 07, 2021
Fayola Douglas
BRANDS
BBC takes fly-on-the-wall approach for Christmas promo

BBC takes fly-on-the-wall approach for Christmas promo

December 06, 2021
Daniel Farey-Jones
BRANDS
Vodafone wants to restore Boxing Day to its former glory and true meaning

Vodafone wants to restore Boxing Day to its former glory and true meaning

December 03, 2021
Fayola Douglas
AGENCY
Think!: campaign first since VMLY&R retained the government account

Think! urges mates to deter one another from drink-driving this Christmas

December 03, 2021
Shauna Lewis
AGENCY
Tesco: BBH London ad focuses on Britain's determination to celebrate Christmas with their family

Anti-vaxxers make Tesco Xmas TV spot second-most-complained-about ad of all time

November 30, 2021
Ben Bold
BRANDS
Clockwise from top left: Aldi, John Lewis, Lidl, Sainsbury's

Which retailers won the Christmas campaign battle on social media?

November 29, 2021
Ian Griggs
BRANDS
Coca-Cola: honouring tradition by bring back the festive trucks

Coca-Cola heads back on the festive road with Christmas truck tour and iconic ad

November 26, 2021
Fayola Douglas
AGENCY
ITV: ad will be broadcast live and feature Dermot O'Leary and Big Zuu

ITV and Co-op to launch live Christmas ad starring Dermot O'Leary and Big Zuu

November 26, 2021
Shauna Lewis
AGENCY
Adam & Eve/DDB: Ashley Jensen and Heston Blumenthal star in the ad.

Pick of the Week: Waitrose says what we’re all thinking with its Christmas ad

November 25, 2021
Shauna Lewis
AGENCY
Diwali (Getty Images/tapasbiswasphotography)

How is it still a White Christmas?

November 22, 2021
Alpesh Patel
AGENCY
CYW: ad builds on Prime Video’s 'Every smile tells a story' brand campaign.

Prime Video's first European Christmas ad tells tale of unlikely friendship

November 18, 2021
Shauna Lewis
AGENCY
GOSH: the story of patient Henry

Great Ormond Street Christmas ad follows little boy’s journey back to family

November 18, 2021
Nicola Merrifield
AGENCY
From top left, clockwise: Goodwin, a Christmas star, Lovell, Deason, Allen and Majid

Christmas ads 2021: is the magic back?

November 17, 2021
Daniel Farey-Jones
AGENCY
Waitrose: campaign built on the premise that 'the best bit of Christmas is the food'

Ashley Jensen and Heston Blumenthal front Waitrose Christmas ad

November 16, 2021
Shauna Lewis
AGENCY
Morrisons: this year's ad stars 'Farmer Christmas'

Morrisons ad introduces alternative festive hero 'Farmer Christmas'

November 15, 2021
Shauna Lewis
BRANDS
Sainsbury’s celebrates the return of big Christmas festivities

Sainsbury’s celebrates the return of big Christmas festivities

November 14, 2021
Fayola Douglas
AGENCY
From top left, clockwise: Ads from Lidl, John Lewis, Boots and M&S Food.

Campaign podcast: Christmas ads special, part one

November 12, 2021
Arvind Hickman
BRANDS
McDonald’s: Iggy serves as a reminder to embrace your Christmas traditions

McDonald’s puts the spotlight on imaginary friends in Xmas coming-of-age ad

November 12, 2021
Fayola Douglas
AGENCY
Camden Town Brewery's animated spot

Camden Town Brewery wants to 'giftnotise' bad gift givers in first Christmas spot

November 11, 2021
Shauna Lewis
BRANDS
Boots: the gift that keeps on giving

Pick of the week: Boots Xmas ad hits the spot for those of us who just love 'stuff'

November 11, 2021
Fayola Douglas
AGENCY
A Christmas Carrot: Kevin the Carrot returns in the Dickensian-style ad

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

November 11, 2021
Imogen Watson
AGENCY
Clockwise from top left: TK Maxx, Sports Direct, Barbour and Argos

Victoria Buchanan and Becky McOwen-Banks review the second batch of Christmas ads

November 10, 2021
Staff
BRANDS
A match made in heaven, or hell? Bounty and Brussels are hooking up this Christmas.

Despondent Bounty bar finds love in festive tearjerker

November 10, 2021
Arvind Hickman
BRANDS
Clockwise from top left: M&S Clothes and Home, Disney, John Lewis and Boots

Jules Chalkley and Melody Sylvester review the first tranche of Christmas ads

November 09, 2021
Staff
AGENCY
Coca-Cola: an uplifting tale about a boy whose imagination gathers a community’s goodwill at Christmas

Coca-Cola holiday ad tells an uplifting tale of a cardboard chimney that brings people together

November 09, 2021
Imogen Watson
AGENCY
Amazon: global ad celebrates gift of kindness

Amazon celebrates gift of kindness in anxious times with global Christmas ad

November 08, 2021
Shauna Lewis
BRANDS
JD: stores reimagined with some JD magic

JD Sports celebrates Christmas with celeb-packed spot on magical high street

November 08, 2021
Fayola Douglas
AGENCY
Lidl: a Christmas in the future that's wildly different but reassuringly familiar

Lidl predicts what a future Christmas looks like... and it’s scary

November 05, 2021
Arvind Hickman
BRANDS
Vodafone: donors' reflections show them as Santa

Vodafone: anyone can be Santa in Christmas ad tackling digital poverty

November 05, 2021
Fayola Douglas
BRANDS
Unexpected Guest: hit or miss?

'Smashed out the park' or 'free of goosebumps'? Adland reacts to John Lewis Christmas ad

November 04, 2021
Staff
BRANDS
Asda: Ad choreographed by Dancing on Ice winner Daniel Whiston

Asda swaps leaping for ice skating in Christmas ad

November 04, 2021
Fayola Douglas
AGENCY
TK Maxx: has presented an all-singing, all-dancing Christmas spectacular

TK Maxx's piano prodigy funks out to Aerosmith taking 'Christmas to the Maxx'

November 04, 2021
Imogen Watson
BRANDS
Barbour: Paddington brought to life using hand-painted 2D animation style

Barbour turns to Paddington Bear to muster some sustainable Christmas spirit

November 04, 2021
Fayola Douglas
AGENCY
Clockwise from top left: Aldi, Vodafone, Lidl, JD Sports

Christmas 2021: latest ads from Co-op (live), Very, Waitrose, John Lewis and more

November 04, 2021
Staff
AGENCY
John Lewis: Christmas ad centres on young protagonists Skye and Nathan

John Lewis' celestial ad shows magic of Christmas through eyes of a crash-landed alien

November 04, 2021
Imogen Watson
AGENCY
Sports Direct: The ad features an array of sports stars

Sports Direct launches star-studded Christmas campaign

November 04, 2021
Shauna Lewis
BRANDS
The Pharm: The ad was developed by WPP's Boots' division.

Jenna Coleman fronts Boots' Christmas ad as 'Joy'

November 04, 2021
Shauna Lewis
AGENCY
M&S Food: Dawn French and Tom Holland lend their voice to its Christmas food spot

M&S Food brings Percy Pig to life in Christmas ad starring Tom Holland and Dawn French

November 04, 2021
Imogen Watson
AGENCY
M&S: the ad marks Odd's second Christmas for the clothing division since Grey departure

M&S Clothing & Home Christmas ad returns with 'Anything but Ordinary' musical spectacular

November 03, 2021
Imogen Watson
BRANDS
Disney: the film explores power of storytelling and the magic created by reading together

Disney's sequel to viral 'Lola' is heartwarming storybook about blended families at Christmas

November 03, 2021
Imogen Watson
BRANDS
Lego: ad was created in collaboration with Traktor, Stink Paris and MPC

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti

November 01, 2021
Shauna Lewis
BRANDS
TikTok: Pret campaign

Santa has some new helpers: why brands will flock to TikTok influencers this Christmas

September 27, 2021
Eddie Gold
AGENCY
Scarves, stuffing and digital fires: the top five agency Christmas cards 2020

Scarves, stuffing and digital fires: the top five agency Christmas cards 2020

December 18, 2020
Emmet McGonagle
BRANDS
Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

December 18, 2020
Fayola Douglas
AGENCY
Brands that referenced Covid in Christmas ads turned off consumers

Brands that referenced Covid in Christmas ads turned off consumers

December 17, 2020
Simon Gwynn
AGENCY
Pick of the Week: Channel 4 delivers a resonant Christmas message through an unlikely agent

Pick of the Week: Channel 4 delivers a resonant Christmas message through an unlikely agent

December 17, 2020
Brittaney Kiefer
AGENCY
Christmas ads 2020: how might spend change this year?

Christmas ads 2020: how might spend change this year?

December 16, 2020
Barney Farmer
AGENCY
Iris and NHS Charities Together defend ‘insensitive’ Christmas ad

Iris and NHS Charities Together defend ‘insensitive’ Christmas ad

December 14, 2020
Emmet McGonagle
AGENCY
Agency Christmas cards: messages include bespoke stars and CBD gin

Vote now for this year's best agency Christmas card

December 14, 2020
Emmet McGonagle
BRANDS
Secret Cinema and Haagen-Dazs revive at-home film night with Elf screening

Secret Cinema and Haagen-Dazs revive at-home film night with Elf screening

December 11, 2020
Fayola Douglas
AGENCY
Holiday mascots overcome their differences in Channel 4’s irreverent Christmas ad

Holiday mascots overcome their differences in Channel 4’s irreverent Christmas ad

December 11, 2020
Brittaney Kiefer
AGENCY
Tesco, McDonald’s and Coke are Campaign readers’ favourite Christmas ads

Tesco, McDonald’s and Coke are Campaign readers’ favourite Christmas ads

December 10, 2020
Staff
Lego's plans for future brand experiences will include digital elements

Lego's plans for future brand experiences will include digital elements

December 09, 2020
Fayola Douglas
AGENCY
Smyths, JD and Sports Direct outperform usual suspects in YouTube Xmas ads chart

Smyths, JD and Sports Direct outperform usual suspects in YouTube Xmas ads chart

December 07, 2020
Emmet McGonagle
AGENCY
Snoop Dogg takes doggystyle to dizzying new heights in Just Eat’s Christmas ad

Snoop Dogg takes doggystyle to dizzying new heights in Just Eat’s Christmas ad

December 04, 2020
Emmet McGonagle
BRANDS
Vodafone creates 5G-powered display of children's festive drawings

Vodafone creates 5G-powered display of children's festive drawings

December 03, 2020
Fayola Douglas
AGENCY
Coke's 'Holidays are coming' outperforms all of this year's new Christmas ads

Coke's 'Holidays are coming' outperforms all of this year's new Christmas ads

December 03, 2020
Simon Gwynn
Now TV enlists Martine McCutcheon to launch Love Actually-inspired greetings experience

Now TV enlists Martine McCutcheon to launch Love Actually-inspired greetings experience

December 03, 2020
Fayola Douglas
AGENCY
I'm A Celeb evictees confess to naughtiness in Tesco tactical ads

I'm A Celeb evictees confess to naughtiness in Tesco tactical ads

December 03, 2020
Gurjit Degun
AGENCY
Pick of the Week: Sainsbury’s emotional family story is fitting for these times

Pick of the Week: Sainsbury’s emotional family story is fitting for these times

December 03, 2020
Brittaney Kiefer
AGENCY
Visa gives back to the high street once more in Christmas spot

Visa gives back to the high street once more in Christmas spot

December 02, 2020
Emmet McGonagle
BRANDS
Lego creates brick-built festive pop-up in Covent Garden

Lego creates brick-built festive pop-up in Covent Garden

December 02, 2020
Fayola Douglas
AGENCY
Co-op recruits junior Noel and Liam Gallagher for Christmas campaign

Co-op recruits junior Noel and Liam Gallagher for Christmas campaign

December 01, 2020
Emmet McGonagle
AGENCY
Sky and Homebase join ranks eschewing big Christmas ads

Sky and Homebase join ranks eschewing big Christmas ads

November 30, 2020
Gurjit Degun
AGENCY
Great Ormond St and Sainsbury's nab top 10 spots in final Unruly ranking

Great Ormond St and Sainsbury's nab top 10 spots in final Unruly ranking

November 27, 2020
Emmet McGonagle
AGENCY
Iceland shuns Leos to create Christmas ad in-house

Iceland shuns Leos to create Christmas ad in-house

November 27, 2020
Gurjit Degun
BRANDS
Cadbury turns Christmas post office pop-up into online experience

Cadbury turns Christmas post office pop-up into online experience

November 24, 2020
Fayola Douglas
AGENCY
Campaign podcast: Making Christmas ads in the era of the coronavirus pandemic

Campaign podcast: Making Christmas ads in the era of the coronavirus pandemic

November 23, 2020
Brittaney Kiefer and Ben Londesbrough
AGENCY
John Lewis social viewing figures down substantially in first week

John Lewis social viewing figures down substantially in first week

November 20, 2020
Emmet McGonagle
AGENCY
Adland's music experts review the tunes in this year's Christmas ads

Adland's music experts review the tunes in this year's Christmas ads

November 20, 2020
Fayola Douglas
AGENCY
Vodafone is dreaming of a virtual Christmas in tech-centric spot

Vodafone is dreaming of a virtual Christmas in tech-centric spot

November 19, 2020
Emmet McGonagle
Amazon enlists David Walliams, Marvin Humes, Alesha Dixon and more for Black Friday virtual event

Amazon enlists David Walliams, Marvin Humes, Alesha Dixon and more for Black Friday virtual event

November 19, 2020
Fayola Douglas
AGENCY
It's beginning to look a lot like... representation

It's beginning to look a lot like... representation

November 19, 2020
Asad Dhunna
AGENCY
Christmas ads 2020: adland reviews John Lewis, Sainsbury's, Tesco and more

Christmas ads 2020: adland reviews John Lewis, Sainsbury's, Tesco and more

November 19, 2020
Staff
BRANDS
Disney, Coke and Lego lead the pack in Unruly's emotional response ranking

Disney, Coke and Lego lead the pack in Unruly's emotional response ranking

November 18, 2020
Emmet McGonagle
BRANDS
Christmas 2020 brand activations: from Christmas markets to cocktail classes

Christmas 2020 brand activations: from Christmas markets to cocktail classes

November 18, 2020
Fayola Douglas
Debenhams partners Givenchy and Bare Minerals for virtual consultations

Debenhams partners Givenchy and Bare Minerals for virtual consultations

November 18, 2020
Fayola Douglas
AGENCY
Sainsbury’s supporters rally in force following racist backlash over Xmas ad

Sainsbury’s supporters rally in force following racist backlash over Xmas ad

November 18, 2020
Emmet McGonagle
AGENCY
Snoop Dogg returns to the small screen in SodaStream’s festive spot

Snoop Dogg returns to the small screen in SodaStream’s festive spot

November 18, 2020
Emmet McGonagle
AGENCY
Great Ormond Street Hospital Charity brings children home for Christmas

Great Ormond Street Hospital Charity brings children home for Christmas

November 17, 2020
Brittaney Kiefer
AGENCY
Did John Lewis strike the right tone in its Christmas campaign?

Did John Lewis strike the right tone in its Christmas campaign?

November 16, 2020
Maria Iu
AGENCY
Sainsbury's gives the stage to family memories in three-part Christmas campaign

Sainsbury's gives the stage to family memories in three-part Christmas campaign

November 14, 2020
Brittaney Kiefer
AGENCY
Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

November 14, 2020
Simon Gwynn
AGENCY
Bubl takes to the ice in O2’s Christmas campaign

Bubl takes to the ice in O2’s Christmas campaign

November 14, 2020
Emmet McGonagle
AGENCY
John Lewis 2020: Lewis Capaldi and Marcus Rashford lead the online verdict

John Lewis 2020: Lewis Capaldi and Marcus Rashford lead the online verdict

November 13, 2020
Emmet McGonagle
AGENCY
Tesco's customer chief on why retailer is embracing naughtiness in Christmas ad

Tesco's customer chief on why retailer is embracing naughtiness in Christmas ad

November 13, 2020
Brittaney Kiefer

The Work

AGENCY
JD Sports "King of the streets" by Cake

JD Sports "King of the streets" by Cake

November 08, 2021
AGENCY
Amazon "Kindness, the greatest gift" by Lucky Generals

Amazon "Kindness, the greatest gift" by Lucky Generals

November 08, 2021
AGENCY
Boots "Bags of joy" by VMLY&R

Boots "Bags of joy" by VMLY&R

November 05, 2021
AGENCY
John Lewis & Partners "Unexpected guest" by Adam & Eve/DDB

John Lewis & Partners "Unexpected guest" by Adam & Eve/DDB

November 05, 2021
AGENCY
TK Maxx "Christmas to the Maxx" by Wieden & Kennedy London

TK Maxx "Christmas to the Maxx" by Wieden & Kennedy London

November 04, 2021
AGENCY
M&S Food "Percy's first Christmas" by Grey London

M&S Food "Percy's first Christmas" by Grey London

November 04, 2021
AGENCY
Innocent "A jolly safe Christmas" by BMB

Innocent "A jolly safe Christmas" by BMB

December 17, 2020
AGENCY
British Gas "Here to solve" by ​Nucleus

British Gas "Here to solve" by ​Nucleus

December 14, 2020
AGENCY
The Big Issue "Remember me?" by FCB Inferno

The Big Issue "Remember me?" by FCB Inferno

December 11, 2020
AGENCY
Dogs Trust "A Christmas tale" (in-house)

Dogs Trust "A Christmas tale" (in-house)

December 09, 2020
AGENCY
Stella Artois "The life Artois" by Mother

Stella Artois "The life Artois" by Mother

December 09, 2020
AGENCY
NHS Charities Together "The gift" by Iris

NHS Charities Together "The gift" by Iris

December 08, 2020
AGENCY
Dole "Unstuffed bears" by St. Luke's

Dole "Unstuffed bears" by St. Luke's

December 07, 2020
AGENCY
Pringles "Let's celebrate" by Grey London

Pringles "Let's celebrate" by Grey London

December 07, 2020
AGENCY
Just Eat "Doggy Dogg Christmas" by McCann London

Just Eat "Doggy Dogg Christmas" by McCann London

December 04, 2020
AGENCY
Paddy Power "Pundits" by Chief

Paddy Power "Pundits" by Chief

December 04, 2020
AGENCY
Visa "More than shopping" by Saatchi & Saatchi

Visa "More than shopping" by Saatchi & Saatchi

December 03, 2020
AGENCY
Erste Group "#EdgarsChristmas" by Jung von Matt/Donau

Erste Group "#EdgarsChristmas" by Jung von Matt/Donau

December 02, 2020
AGENCY
Co-op "Round are way" by Lucky Generals

Co-op "Round are way" by Lucky Generals

December 01, 2020
AGENCY
Vodafone "The magic of connection" by Ogilvy UK

Vodafone "The magic of connection" by Ogilvy UK

November 19, 2020
AGENCY
Sports Direct "Sport starts here" by Mox London

Sports Direct "Sport starts here" by Mox London

November 18, 2020
Disney "From our family to yours" (in-house)

Disney "From our family to yours" (in-house)

November 09, 2020
Marks & Spencer "This is M&S Christmas food" by Grey London

Marks & Spencer "This is M&S Christmas food" by Grey London

November 06, 2020
Three "Your phone's seen a lot this year" by Wonderhood Studios

Three "Your phone's seen a lot this year" by Wonderhood Studios

November 06, 2020
Aldi "Kevin's journey" by McCann UK

Aldi "Kevin's journey" by McCann UK

November 06, 2020
Walkers "A sausage CaRoll" by Elvis

Walkers "A sausage CaRoll" by Elvis

November 06, 2020
Greenies "Snowman" by Adam & Eve/DDB

Greenies "Snowman" by Adam & Eve/DDB

November 05, 2020
Asda "Asda price Christmas" by AMV BBDO

Asda "Asda price Christmas" by AMV BBDO

November 04, 2020
AGENCY
TK Maxx "The lil' goat" by Wieden & Kennedy London

TK Maxx "The lil' goat" by Wieden & Kennedy London

November 02, 2020
Very.co.uk "Christmas is this Very moment" by Grey London

Very.co.uk "Christmas is this Very moment" by Grey London

November 02, 2020