Clinique to open Great Skin Lab pop-up

Skincare and cosmetics brand Clinique has announced plans for its first UK standalone pop-up, which promises to give users a digital experience.

The space will feature a series of digital pods
The space will feature a series of digital pods

Opening on 24 October in Covent Garden, London, the 700-square-foot store dubbed The Great Skin Lab will give consumers the chance to experience a day in the life of their skin through a series of digital 'experience pods'. These will take shoppers through a series of questions on their lifestyle and provide a visualisation of their future skin.

Expert consultants will be on-hand to provide personalised skin consultations and hand out complimentary samples of a custom-fit moisturiser.

The store will also act as a retail outlet for its latest products. While the brand has not revealed a closing date of the store, it has said it will be open for a limited time only.

Janet Saunders, vice president general manager for Clinique, Origins and Darphin Uk and Ireland, said: "This is an extremely exciting time for Clinique, which sees us entering a new wave of digital innovation and customer experience. The Great Skin Lab is Clinique UK’s first ever concept store, and we look forward to welcoming customers to experience Clinique in a completely unique way."

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now