The 'Anna de Codorníu Terrace on the Thames’ will open on 10 May at DoubleTree by Hilton London Docklands Riverside hotel. The pop-up will serve the full Anna range of premium cava, sangria cocktails and tapas, in a setting that aims to reflect metropolitan Barcelona, the location of the brand’s winery.
The terrace will fuse natural materials with a white colour scheme in keeping with the Anna brand identity. Grey sofas and coffee tables will complement pure white ‘Anna’ cushions, parasols, throws and ice buckets, whilst candles and fairy lights will provide added atmosphere at dusk. A wine cart, deck chairs and banquettes will also feature whilst entertainment comes in the form of regular DJ sessions and live Spanish music.
The pop-up will offer a tapas menu inspired by Catalonia. Alongside Codorníu products, the bar will alsoserve Spanish beers, ciders and spirits.
Yolanda Garate Reggi, Europe marketing director for Codorníu, said: "The popularity of premium Spanish cava continues to rise and the collaboration with DoubleTree by Hilton aligns ourselves with a likeminded and prestigious brand whilst targeting a brand-new audience for us."
The terrace will be open seven days a week from 2pm to 10pm Monday to Friday, and 12noon to 10pm on Saturdays and Sundays.
The space is also available for private hire.
More: This month a Deliciously Ella pop-up opened in London, as well as House of Peroni, a six-month residency at Somerset House.
For your daily hit of news from the brand experience community, weekly brand updates or your monthly trend download, register and subscribe to Event and our bulletins.