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The Brief
During the group work phase, the groups will:
- Build a prototype of their idea using one of the tools like Prototype on paper
- Run user-testing to validate the prototype
- Have a feedback session with their mentor
- Build a pitch including the prototype on how they will fulfil the brief
Day 1 – 13 November 2015
8.30am – Arrival and coffee
Talk
9.00am-9.10am – Introduction from the Chairman
Fusing creative and technology to win awards.
Panel
9.30am-10.20am – Giving innovation a chance
How to bring together creative and technology processes to get the best results
Talk
10.20am-10.50am – The most important tech trends defining creativity in 2015
Workshop
10.50am-12.30pm – Applying technology trends to the brief
Talk
1.30pm-2.10pm – Modern ideation
Showcase session with the story behind great, award-winning integrated ideas
Workshop
2.10pm-3.00pm – Ideation session
Talk
3.15pm-3.45pm – Tips and tricks to ideate faster and cheaper creative tools for agile concept development
Teams work
3.45pm-4.15pm – Applying rapid proto-typing techniques to the brief
Masterclass
4.15pm-5.00pm – Experience Design
Teams work
5.00pm-5.30pm – Agree action plan for completing the prototype
Day 2 (Evening only) – Early 2016
5.00pm-5.45pm – Group pitches of prototypes
Entrepreneur panel
5.45pm-6.45pm – Overcoming obstacles with agile thinking
Production masterclass
6.45pm-7.30pm – Making great ideas happen for less
7:30pm-8.00pm – Group feedback session with mentor
8,00pm – Prize giving
8.15pm – Drinks and networking
Get involved
This event offers the fantastic chance for mentors and speakers to give back to the industry and support the future leaders of the advertising world.
The event also offers a great opportunity for sponsors to gain exposure to leading advertising agencies in Europe and align their brand with a new ground breaking advertising industry event.
If you would like to get involved in this event as a media or brand sponsor, please contact Jennie Meynell on +44 (0)20 8267 4233 or Jennie.Meynell@haymarket.com.
If you'd like to be a media partner of this event, email Veronika.Jurkeviciute@haymarket.com for more information.