Campaign covers the latest trends from Europe's largest digital marketing event.

Campaign @ Dmexco 2017

P&G's Sophie Blum: there is no such thing as a global consumer
Simon Gwynn
Sep 19,2017

P&G's Sophie Blum: there is no such thing as a global consumer

"Transparency is keeping me up at night" Marc Pritchard
Georganna Simpson
Sep 19,2017

"Transparency is keeping me up at night" Marc Pritchard

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson
Georganna Simpson
Sep 18,2017

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Brands, bots and Bonin: Dmexco 2017 highlights
Simon Gwynn
Sep 18,2017

Brands, bots and Bonin: Dmexco 2017 highlights

Spotify, Heineken and IBM on the challenge of marrying data and creativity
Simon Gwynn
Sep 15,2017

Spotify, Heineken and IBM on the challenge of marrying data and creativity

Microsoft: chatbots need a redefinition
Matthew Chapman
Sep 15,2017

Microsoft: chatbots need a redefinition

'It's probably just a slightly better phone': what did Dmexco have to say about the iPhone X?
Simon Gwynn & Matthew Chapman
Sep 15,2017

'It's probably just a slightly better phone': what did Dmexco have to say about the iPhone X?

Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste'
Matthew Chapman
Sep 15,2017

Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste'

Bonin Bough: mobile has become society's crystal meth
Simon Gwynn
Sep 14,2017

Bonin Bough: mobile has become society's crystal meth

dmexco17: Industry meets at Campaign party
Staff
Sep 14,2017

dmexco17: Industry meets at Campaign party

Amazon: Voice provides 'green field' for innovation and creativity
Matthew Chapman
Sep 14,2017

Amazon: Voice provides 'green field' for innovation and creativity

BMW connected cars will not sell data for in-car ads
Matthew Chapman
Sep 14,2017

BMW connected cars will not sell data for in-car ads

Marc Pritchard: we're at the starting line of the next wave of brand building
Simon Gwynn
Sep 13,2017

Marc Pritchard: we're at the starting line of the next wave of brand building

Spotify's Danielle Lee: 'Data is our superpower'
Matthew Chapman
Sep 13,2017

Spotify's Danielle Lee: 'Data is our superpower'

"I'm sure Shakespeare would have loved 360-degree video"
Georganna Simpson
Sep 13,2017

"I'm sure Shakespeare would have loved 360-degree video"

Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience
Simon Gwynn
Sep 13,2017

Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience

Why close collaboration is the key to cracking programmatic
Andy Butters
Sep 12,2017

Why close collaboration is the key to cracking programmatic

EU's ePrivacy proposals 'would kill off half the digital ad market'
Simon Gwynn
Sep 11,2017

EU's ePrivacy proposals 'would kill off half the digital ad market'

Why search is transforming the power of marketing
Steve Sirich
Sep 11,2017

Why search is transforming the power of marketing

'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans
Georganna Simpson
Sep 08,2017

'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans

The evolution of Dmexco into a one-stop shop for global digital marketers
Stuart Flint
Sep 04,2017

The evolution of Dmexco into a one-stop shop for global digital marketers

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill
Georganna Simpson
Sep 03,2017

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

What happened at Dmexco 2016?

Tech discoveries of the year
The Trade Desk
Oct 12,2016

Tech discoveries of the year

What's the key to effective brand storytelling?
The Trade Desk
Oct 10,2016

What's the key to effective brand storytelling?

Embracing digital disruption - what's next?
The Trade Desk
Oct 03,2016

Embracing digital disruption - what's next?

Spotify, P&G and BBC on the programmatic future
The Trade Desk
Sep 27,2016

Spotify, P&G and BBC on the programmatic future

InSkin Media CCO Steve Doyle addresses the Dmexco audience
InSkin Media
Sep 29,2016

Your ad is viewable but did anybody see it?

Watch: how brands can use the Amazon Echo
Shona Ghosh
Sep 23,2016

Watch: how brands can use the Amazon Echo

P&G European marketing chief: one day all advertising will be as good as 'Like a girl'
Simon Gwynn
Sep 22,2016

P&G European marketing chief: one day all advertising will be as good as 'Like a girl'

Dmexco 2016: revenge, rivalry and virtual reality
Shona Ghosh and Simon Gwynn
Sep 22,2016

Dmexco 2016: revenge, rivalry and virtual reality

Twitter: chief executive Jack Dorsey mysteriously failed to turn up for his Dmexco interview
Shona Ghosh
Sep 19,2016

Martin Sorrell will join Twitter - on one condition

"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell
Xaxis
Sep 16,2016

"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M
Simon Gwynn
Sep 16,2016

Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M

Vice's Shane Smith predicts Snapchat ad boom in talk with Martin Sorrell
Simon Gwynn
Sep 15,2016

Vice's Shane Smith predicts Snapchat ad boom in talk with Martin Sorrell

Jack Dorsey: Twitter's chief executive
Shona Ghosh
Sep 15,2016

Twitter hasn't done enough about abuse, admits chief Jack Dorsey

Snapchat: don't pay for silent video ads
Shona Ghosh
Sep 15,2016

Snapchat strategy chief baits Facebook over silent video ads

Mondelez content chief: Winter is coming with ad-blocking and inattention
Simon Gwynn
Sep 14,2016

Mondelez content chief: Winter is coming with ad-blocking and inattention

30 days of Dmexco

AGENCY
Day 30: 5 ways to build brand stories using programmatic

Day 30: 5 ways to build brand stories using programmatic

Promoted

September 13, 2016
Dmexco
AGENCY
Day 29: Bringing down the walled garden of cross-device

Day 29: Bringing down the walled garden of cross-device

Promoted

September 12, 2016
Dmexco
AGENCY
Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Promoted

September 11, 2016
Dmexco
AGENCY
Day 27: Dmexco in quotes - the measure of success

Day 27: Dmexco in quotes - the measure of success

Promoted

September 10, 2016
Dmexco
AGENCY
Day 26: 7 apps you need to download for Dmexco

Day 26: 7 apps you need to download for Dmexco

Promoted

September 09, 2016
Dmexco
Day 25: Programmatic goes native

Day 25: Programmatic goes native

Promoted

September 08, 2016
Dmexco
AGENCY
Day 24: Connected Life - What's next for programmatic TV?

Day 24: Connected Life - What's next for programmatic TV?

Promoted

September 07, 2016
Dmexco
AGENCY
Day 23: Artificial intelligence and the future of programmatic

Day 23: Artificial intelligence and the future of programmatic

Promoted

September 06, 2016
Dmexco
AGENCY
Day 22: Dmexco buzzwords - content marketing

Day 22: Dmexco buzzwords - content marketing

Promoted

September 05, 2016
Dmexco
AGENCY
Die Fette Kuh

Day 21: Dining out near Dmexco

Promoted

September 04, 2016
Dmexco
AGENCY
Day 20: Dmexco in quotes - data

Day 20: Dmexco in quotes - data

Promoted

September 03, 2016
Dmexco
AGENCY
Day 19: Dmexco trends for 2016

Day 19: Dmexco trends for 2016

Promoted

September 02, 2016
Dmexco
AGENCY
Day 18: A day in the life - Nielsen Marketing Cloud

Day 18: A day in the life - Nielsen Marketing Cloud

Promoted

August 31, 2016
Dmexco
AGENCY
Day 17: How the digital world's changed since the first Dmexco

Day 17: How the digital world's changed since the first Dmexco

Promoted

August 30, 2016
Dmexco
AGENCY
Day 16: Dmexco buzzwords - mobile

Day 16: Dmexco buzzwords - mobile

Promoted

August 30, 2016
Dmexco
AGENCY
Day 15: Dmexco Survival Guide part 2 - The Kit

Day 15: Dmexco Survival Guide part 2 - The Kit

Promoted

August 29, 2016
Dmexco
AGENCY
Day 14: Dmexco in quotes - digital audiences

Day 14: Dmexco in quotes - digital audiences

Promoted

August 28, 2016
Dmexco
AGENCY
Day 13: Dmexco buzzwords - programmatic

Day 13: Dmexco buzzwords - programmatic

Promoted

August 27, 2016
Dmexco
AGENCY
Day 12: Dmexco Survival Guide part 1 - The Plan

Day 12: Dmexco Survival Guide part 1 - The Plan

Promoted

August 26, 2016
Dmexco
AGENCY
Day 11: Seven Dmexco talks you can't afford to miss

Day 11: Seven Dmexco talks you can't afford to miss

Promoted

August 25, 2016
Dmexco
AGENCY
Day 10: Three areas where programmatic will change the face of advertising

Day 10: Three areas where programmatic will change the face of advertising

Promoted

August 24, 2016
Dmexco
AGENCY
Day 9: A day in the life - The Trade Desk, UK

Day 9: A day in the life - The Trade Desk, UK

Promoted

August 23, 2016
Dmexco
AGENCY
Day 8: Connected Life - what's next for the Internet of Things

Day 8: Connected Life - what's next for the Internet of Things

Promoted

August 22, 2016
Dmexco
AGENCY
Day 7: Dmexco in quotes - Mobile

Day 7: Dmexco in quotes - Mobile

Promoted

August 21, 2016
Dmexco
AGENCY
Day 6: Getting emotional with big data

Day 6: Getting emotional with big data

Promoted

August 20, 2016
Dmexco
AGENCY
Day 5: Game on - why mobile games are programmatic's next frontier

Day 5: Game on - why mobile games are programmatic's next frontier

Promoted

August 19, 2016
Dmexco
AGENCY
Day 4: Dmexco buzzwords - virtual reality

Day 4: Dmexco buzzwords - virtual reality

Promoted

August 18, 2016
Dmexco
AGENCY
Day 3: Why digital needs the real world

Day 3: Why digital needs the real world

Promoted

August 17, 2016
Dmexco
AGENCY
Day 2: Connected Life - what's next for programmatic audio

Day 2: Connected Life - what's next for programmatic audio

Promoted

August 15, 2016
Dmexco
AGENCY
Day 1: Five ways data is improving consumer experiences

Day 1: Five ways data is improving consumer experiences

Promoted

August 15, 2016
Dmexco

13-14 September 2017

OUR DMEXCO PARTNERS

Dmexco Decoded 2017

MEDIA
Connolly…“Are you delivering your message to real people, cookies, or impressions?”

Powering your advertising through technology

Promoted

September 11, 2017
MEDIA
Smith… “Brands need to create a fully relevant, cross-channel consumer experience”

Dmexco Decoded: Reacting to the rise of social video on Facebook and beyond

Promoted

September 11, 2017

Dmexco Decoded 2016

MEDIA
Dmexco decoded: update and adapt to expand your brand's horizons

Dmexco decoded: update and adapt to expand your brand's horizons

Promoted

September 08, 2016
MEDIA
Richard Robinson, managing director, EMEA, Turn

Dmexco decoded: data is no good in the dark

Promoted

September 09, 2016
MEDIA
Sacha Berlik, managing director, EMEA, The Trade Desk

Dmexco decoded: exceeding expectations

Promoted

September 09, 2016
MEDIA
Marissa Aydlett, vice-president of marketing, appboy

Dmexco decoded: emojis - are they a new marketing language?

Promoted

September 09, 2016
MEDIA
Adam Berke, president and CMO, founding team, AdRoll

Dmexco decoded: growth tech - the tools to make the marketer the hero

Promoted

September 08, 2016
MEDIA
Kirsty Brice, director of EMEA marketing, 4C

Dmexco decoded: make multiscreen work

Promoted

September 08, 2016