Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.

Profiting from artificial intelligence: the business opportunity

Overview

Artificial intelligence is going to transform every aspect of business and society, so how do companies start harnessing the potential of AI now?  

The second Campaign Breakfast Briefing will take place on 29 November, in partnership with Results International, it is a must-attend event for anyone who wants market intelligence from the people and companies leading the way on AI. We will hear from the thought leaders, entrepreneurs, brands and agencies which are already using AI to be more creative and to deliver business results.

Topics to be discussed:

  • What will be the big growth areas in AI in the next 12 months?
  • Where is the best talent, and who has the resources?
  • What does AI mean for creativity and the next generation of intelligent marketing services?
  • And what is the outlook for M&A in this rapidly expanding market?

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Agenda

07:45: Registration & Breakfast

08:30: Chair's opening remarks

Gideon Spanier, Head of Media, Campaign

08:35: Building an AI business

Founders and CEOs will discuss and reveal how they are using AI to build their businesses.

09:00: Getting creative with AI

Consulting firms and agencies discuss the creative potential of AI to transform digital communications and business.

09:25: Filling the talent gap and the M&A opportunity

The challenge for companies seeking to find skilled talent and to "acqui-hire" businesses in this fledgling sector.

09:45: Closing comments

09:45: Coffee & Networking

10:30: Close of event

Join Campaign for breakfast on 29 November, for this unmissable event that will be a thought-provoking opportunity to learn about where our industry is heading next and how artificial intelligence will impact upon it.

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Click here to read about about March's Breakfast Briefing - 'When the consultants met the creatives'


Speakers

Gideon Spanier, head of media, Campaign

Gideon Spanier is head of media at Campaign, covering brands, agencies, media owners and the broader media industry, where he has worked since 2015. He is also a columnist for the London Evening Standard, where he was previously media editor, and has also worked at The Times and The Independent. He is a former chairman of the Broadcasting Press Guild and began his career as a TV producer at CNN.

Julie Langley, partner, Results International

Julie Langley is a partner at Results International and has over 15 years’ experience advising technology, marketing and digital media companies on M&A and fundraising. Having moved to Results from US investment bank Jefferies where she was running the European software practice as Managing Director, Julie has spent most of her career working with entrepreneur-owned and private-equity backed businesses operating in disruptive sectors. Julie’s most notable deals at Results include advising Sonalytic on its sale to Spotify, The App Business on its sale to St Ives plc, Captify on its £8m Series B fundraising with Smedvig, DC Storm on its sale to Rakuten, Amaze on its sale to St Ives plc, and Staffcare on its sale to SimplyBiz.

Steve Hyde, chief executive, 360xec and chairman, iotec

Steve Hyde founded and runs a global executive headhunting business, 360xec, placing CMOs, CTOs and heads of media into client companies as well as chief executives and other board positions across agencies and platforms from Beijing to Buenos Aires. In addition, Steve is chairman of iotec, a machine learning-based technology that provides customer intent data and programmatic trading capability through a transparent demand side platform.
Previously, Steve was chief executive of 1700 Group, which floated onto AIM in 2008, and was chairman of trade body MMC, the Recruitment & Employment Confederation’s Marketing, Media and Creative division. In his agency years, Steve was a member of the founding team that launched Zenith Media and worked at Saatchi & Saatchi in the heady 1980s.

Mark Curtis, founder and chief client officer, Fjord, part of Accenture Interactive

Mark Curtis is a serial entrepreneur and innovator who has worked in media, digital, mobile and design for 30 years. He co-founded Fjord, a service design consultancy, in 2001 and sold the business to Accenture Interactive in 2013. As chief client officer, his role spans offer definition, marketing and business development. Mark’s first company, Curtis Hoy, pioneered a new market sector for radio sales promotion in 1989. He went on to co-found CHBi in 1994 to explore the marketing potential of the then emerging interactive and “new” media and it became part of Razorfish in 1998. After launching Fjord, he stepped out of the business between 2005 and 2011 to run Flirtomatic, a mobile dating start-up incubated by Fjord.

Carl Erik Kjærsgaard, co-founder and chief executive, Blackwood Seven

Carl is a serial-entrepreneur in the media-advertising and marketing industry. He is the founder and CEO of the innovative AI media analytics company Blackwood Seven, and has successfully launched several Danish companies in the US and European market. Carl was formerly CEO of Grey Denmark, CEO of Grey Nordic and Chairman WPP Nordic, and has over 30 years industry experience.

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