Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.
Brand v performance: the marketer’s dilemma
“Brand v performance: the marketer’s dilemma” is the subject of Campaign’s next Breakfast Briefing.
Getting the balance right between short-term performance and long-term brand-building is one of the greatest challenges facing the modern marketer.
At this must-attend event, we will hear from both “performance” advertisers that are experts in digital marketing and now investing in brand and traditional advertisers that are becoming more performance-driven and going “direct to consumer”.
Join us at Regent Street Cinema, London on 14 March to find out:
- How have leading marketers found the right balance between brand and performance?
- How can agencies offer both performance marketing solutions and long-term brand-building craft? Or, in fact, should agencies specialise in one or the other?
- Does the growing importance of digital marketing mean the traditional 60:40 balance between brand-building and direct response is shifting towards short-term performance?