Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.
The Year Ahead: navigating uncertain times in 2019
What does 2019 have in store for an advertising and marketing industry already grappling with budget pressures, the fundamental re-engineering of established business models and the economic uncertainties of Brexit?
Campaign’s first Breakfast Briefing of the new year will explore the challenges and opportunities of our rapidly reshaping industry. From what the wider economic outlook means for consumer spending, to the new efficiency strategies that marketers are now exploring; from in-housing, to the shrinking agency marketplace; from what the management consultants will do next, to the new agency model: it’s going to be another bumpy year.
We can’t promise that attending our Breakfast Briefing will be a completely smooth the ride, but you’ll find plenty of oil to salve the frictions of 2019. So buckle up and join us on 9th January at Regent Street Cinema to get your 2019 off to the best possible start. All delegates will receive a print copy of 'The Year Ahead' on the day.
At our Campaign Breakfast Briefing you will:
- Hear agency leaders and marketing strategists discuss the shifting agency model
- Be inspired by the sort of creative excellence that will help brands weather the challenges ahead
- Find advice to help your brands navigate the uncertain climate
Additional speakers and agenda for the morning to be revealed shortly
James Murphy and David Golding
Founders, Adam & Eve/DDB
Murphy and Golding founded Adam & Eve in 2008. Initially chief executive and chief strategy officer, the duo became group chief executive and group chief strategy officer in December 2016 after promoting a new generation of management. Omnicom bought Adam & Eve in 2012 to merge it with DDB London in a deal that was eventually worth £110m. After picking up every award going – Adam & Eve/DDB is the reigning Cannes Lions and Campaign Agency of the Year – Murphy and Golding have quit Adam & Eve/DDB to start a new agency.
Chief brand officer, Virgin
At Virgin since February 2016 Thomas is in charge of the group's brand activities, including overseeing its Virgin Red loyalty scheme. Thomas was the group chief executive at M&C Saatchi UK from 2010 until 2016. She co-founded M&C Saatchi's direct agency Lida in 2000 after working in senior roles at Craik Jones and Wunderman.
Chief executive, Publicis Groupe UK
After 18 years at WPP's Ogilvy Annette King joined Publicis Groupe as its first chief executive for its entire UK business last year. She has full responsibility for the UK agencies across all disciplines including Saatchi & Saatchi, Zenith and SapientRazorfish. Prior to be promoted to chief executive of Ogilvy UK in 2014, King was chief executive of OgilvyOne across Europe, Africa and the Middle East.
Chief executive and co-founder, Wonderhood Studios
The former chief executive of Channel 4 launched Wonderhood Studios in April 2018 in a bid to create a new kind of creative business combining programme production with a creative agency offering. At Channel 4 from 2010 to 2017 he oversaw a major creative overhaul and increased revenues to £1bn. He was previously the chief executive of UKTV – where he masterminded the launch of Dave – and a founder of the creative agency St Luke's.