Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.

Getting creative: rebooting the ad agency model

Creative agencies are facing a fundamental shift as clients demand new ways of working, which has led to a wave of major agency mergers and acquisitions in the last 12 months.

At our next Campaign Breakfast Briefing, "Getting creative: rebooting the ad agency model", in partnership with M&A advisory firm Results International, we will hear from some of the smartest creatives, agency entrepreneurs and marketers who are driving change.

Join us at Regent Street Cinema, London on 2 July to find out.

  • We will be asking how do ad agencies change their model? And is creativity at risk if marketers expect everything to be "better, faster and cheaper"?
  • We will look at some of the best work from Cannes Lions 2019 and discuss what creative excellence looks like in an era of increasing data-driven personalisation and dynamic content.
  • And we will be examining what all this disruption means for internal and external M&A in the agency sector.

Get your ticket for the morning now >>>


Member- £159 Non-Member- £189 Group Discounts Available- Please contact

*Agenda subject to change


07:45 Registration and breakfast

08:30 Welcome from Campaign

Gideon Spanier, global head of media, Campaign

08:35 Pivoting at a pivotal time: the outlook for M&A in the agency sector

Julie Langley, partner, Results International

08:40 Driving creative transformation

Interview with Mel Edwards, global CEO, Wunderman Thompson in conversation with Claire Beale, global editor-in chief, Campaign

09.00 Client-agency case study 2

Rufus Radcliffe, marketing director, ITV
Nils Leonard, co-founder, Uncommon Creative Studio

09.20 Client-agency case study 2

Simon Martin, founder, OLIVER and Inside Ideas Group
Rufus Radcliffe, group marketing and research director, ITV

09.40 It's all about the work

What do this year's winners at Cannes Lions tell us about trends in creativity.

Claire Beale, global editor-in chief, Campaign,
Alex Grieve, executive creative director, Abbott Mead Vickers BBDO

10.00 What's next?

Julie Langley, partner, Results International
Victor Knaap, chief executive, Media Monks
Lucinda Peniston-Baines co-founder and managing partner, The Observatory International
Gideon Spanier, global head of media, Campaign

10:15 Final comments

10:30 Close of event

*Agenda subject to change


Julie Langley

Partner, Results International

Julie Langley has been a partner at corporate finance advisor Results International since 2012, working on deals involving Accenture, Interpublic, Merkle and Spotify. She was previously managing director of technology, media and telecoms investment banking at Jefferies. Langley spent five years as a vice-president at tech M&A advisor Broadview before its acquisition by Jefferies in 2003.

Nils Leonard,

Co-founder, Uncommon Creative Studio

Mel Edwards,

global CEO, Wunderman Thompson

Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. As Global CEO, Mel oversees 20,000 data scientists, storytellers and creative technologists in 90 markets.

A catalyst for business transformation, Mel is recognized globally as a leader with a proven record of helping marketers anticipate and navigate change.

Mel started at Wunderman UK as the CEO in 2012, where she was tasked with turning the agency into a force in the marketplace. Under her leadership, the agency has won numerous high-profile accounts including Shell’s consolidated global CRM and Retail account and Coca-Cola Northern Europe's CRM account.

Simon Martin

Founder and Chief executive of Inside Ideas Group

Rufus Radcliffe,

group marketing and research director, ITV

Gideon Spanier,

global head of media, Campaign

Gideon is global head of media at Campaign where he has worked since 2015, overseeing media coverage and events, including the Media Week Awards and Media360. He is also a columnist for the London Evening Standard and a member of the executive committee of the Broadcasting Press Guild, a national association of journalists who cover the TV and radio industries. He was previously media editor of the London Evening Standard, a business reporter for The Times and The Independent and chair of the BPG.

Claire Beale

global editor in chief, Campaign

Claire Beale is global editor-in-chief of Campaign. She has written extensively on advertising and marketing for the national press, including a column in The Independent, and is a regular media commentator on the industry.

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