Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.
When brands take advertising in-house
In-housing is one of the hottest topics in the ad industry. Brands are demanding more agility and flexibility as they attempt to take greater control of their creative, media-buying and data.
There are big opportunities but also major risks and some marketers are likely to adopt a hybrid model that combines internal and external talent. At the latest Campaign Breakfast Briefing we'll hear from brands, agencies, consultants and tech companies at the forefront of this change.
Join us on the 16th October at Regent Street Cinema to learn about the future of the agency model and how brands are changing the way they work.
Topics to be discussed on October 16th include:
- When is in-housing right for brands? What are the different challenges when it comes to creative and media?
- How easy is it to set up an "on-site" agency in a client's office? How do you retain talent and keep up with technology?
- How should agencies and media owners respond to this changing marketplace?