Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.

Brand v performance: what’s driving Manchester’s “new economy” boom?

Campaign is hosting its first Breakfast Briefing in Manchester, where we will be tackling one of the biggest topics in advertising – getting the balance right between brand-building and performance marketing.

Manchester’s media scene has been booming, thanks to the rise of homegrown “new economy” brands, and major companies, from TalkTalk to WPP, are investing in office space in the city.

We will hear from both “performance” advertisers that are experts in digital marketing and now investing in brand and traditional advertisers that are becoming more performance-driven and going “direct to consumer".

Join us on 2 October to find out:

• How have leading marketers found the right balance between brand and performance?
• How can agencies offer both performance marketing solutions and long-term brand-building? Or, in fact, should agencies specialise in one or the other?
• Does the growing importance of digital marketing mean the traditional 60:40 balance between brand-building and direct response is shifting towards short-term performance?

Our Manchester breakfast follows successful Campaign briefings on "brand v performance" in London and New York.