Agenda

09:30 Welcome from Campaign

Gideon Spanier, UK Editor in Chief, Campaign
Arvind Hickman, Media Editor, Campaign

09:35 Introduction from MediaCom

Nicola Marsh, Managing Director, MediaCom North

09:40 Case studies: What brands want 

These 5-minute case studies give a very focused, bitesize insight into how brands are tackling aligning their brand campaigns alongside their performance metrics. The audience will obtain practical takeaways by hearing about a brand’s project, from conception to execution, and learn best practices to implement into their own campaigns.

Simon Breckon, Ellesse and Kickers Brand Director, Pentland
Jason Spencer, Business Development Director, ITV
Simon Lloyd, Chief Marketing Officer, Icelolly.com

09:55 Brands Panel

Our brand panel will bring together those who have delivered case studies to offer a more in-depth comparison of how they are aligning front and back-end marketing functions.

Chairperson: Arvind Hickman, Media Editor, Campaign
Luke Norman, Head of Digital, Specsavers
Simon Lloyd, Chief Marketing Officer, Icelolly.com
Jason Spencer, Business Development Director, ITV

10:25 Future of Media Planning

This quick-fire session will deep-dive into MediaCom’s expertise on media planning and the key factors brands should be considering when creating their media stack.

Geoff De Burca, Chief Strategy Officer, MediaCom UK
Katy Woodward, Planning Director, MediaCom North

10:35 Panel:Combining fame and first-party data: adapting to a world without cookies

With the third party cookie’s rarity increasing, brands are being forced to re-evaluate how they acquire relevant consumer data. This panel will bring together brands at the forefront of these developing strategies and share their top tips of adjusting your marketing strategy in this new cookie-less world.

Jo Baker, Agency Industry Head (WPP), Google
Nicola Marsh, Managing Director, MediaCom North & Google Practice UK
Nick Henthorn, Sales Director, InfoSum

11:05 Fireside chat: Running through the basic principles and building blocks of first party data

This fireside chat will strip first party data down to it’s more basic principles, allowing brands to gain a thorough understanding of the building blocks needed to obtain and use first party data.

Arvind Hickman, Media Editor, Campaign
Luke Norman, Head of Digital, Specsavers

11:30 Closing comments

Arvind Hickman, Media Editor, Campaign