When the consultants met the creatives

The acquisition of Karmarama by Accenture was one of the most exciting deals of 2016, bringing together a 300-strong, 17-year-old UK-based creative agency and a 384,000-strong global consulting giant. It is a bold vision, fusing creativity with consultancy.

This sell-out Campaign Breakfast Briefing brought top marketers and agency chiefs together to discuss:

    • How can creativity transform not just communications but businesses, from new product development to the customer experience?
    • What do marketers want and how much are they pushing creatives and consulting firms to work together?
    • What are the challenges in making the “cultural fit” work when the consultants meet the creatives?
    • Are we going to see more M&A and what kind of deals can we expect?


Gideon Spanier, head of media, Campaign

Gideon is head of media at Campaign . Prior to this, Gideon was a business reporter at The Times and previously spent more than a decade at the Evening Standard covering media, advertising and technology.

Gideon continues to write columns for the Standard, and also chairs the Broadcasting Press Guild, a national association of journalists who cover the TV and radio industries.

Ben Bilboul, chief executive,  Karmarama

In the past 13 years Bilboul has been responsible for managing the Karma Comms Group of companies as well as continuing to have a hands on role with Karmarama clients. 

In his role as Group CEO, he has brought together nearly 280 employees under the Karma Comms Group banner (covering CRM, data, design, digital, TV & content production, mobile, social media & PR as well as advertising), through a combination of organic growth, mergers and acquisitions.  During that period Karmarama grew from a small agency to the UK’s largest independent communications company.

Tristan Rice, partner, SI Partners

SI Partners is a global M&A and consultancy practice with a passion for helping creative and technology businesses realise their potential. Rice leads SI Partners’ European M&A practice.

Rice has worked on a wide range of complex and high profile deals including WAE’s sale to Globant, The Brooklyn Brothers sale to Golin, and Hirschen’s partnership with J Walter Thompson, negotiating and completing high value transactions tailored to the stakeholders’ objectives.

Joy Bhattacharya, managing director and UK and Ireland lead, Accenture Interactive

Bhattacharya is an experienced digital professional with significant experience in helping clients transform their businesses using digital. His main inspiration is making a difference, and he strives to create a supportive and fun work culture where experimentation is rewarded.

At Fjord, B hattacharya is responsible for general management of our EALA business including business growth, studio expansion and increasing our footprint across key clients. B hattacharya also leads Accenture Interactive’s business in the UK. Prior to joining Accenture, he ran the Financial Services Digital practice for SapientNitro in the UK.

Pippa Dunn, founder, Broody

Pippa Dunn is the co-founder of Broody London, an entrepreneurial venture with creative agency Mother that will take equity in businesses and brands in return for strategic advice.

Dunn was previously chief marketing officer of EE's consumer division where she spent 12 years until 2016. She was responsible for the £5.2bn P&L of EE and managed the successful integration of the Orange and T-Mobile brands to build Britain's biggest mobile operator. She was previously a brand manager and sponsorship manager for Coca-Cola and product marketing director of NTL.

Mark Creighton, chief operating officer, Dentsu Aegis Network UK 

Creighton is responsible for fostering greater collaboration across all of the Network’s businesses in service of the company’s global vision to "Innovate the way brands are built". He began his career as a Media Buyer at All Response Media, taking the opportunity to specialise in digital media and founding the agency’s digital division, Digit All.

He joined digital media specialist, i-level in 2006, becoming managing director and overseeing rapid growth. In 2010, he joined Mindshare as the UK agency’s firstCOO responsible for orchestrating structural and cultural changes across the agency.

Through the development of initiatives such as Huddle, an industry-wide festival exploring the trends and behaviours that are changing the media landscape.

Americo Campos Silva, global head of digital and social media, Shell

A passionate and experienced marketer with a track record of high performance and delivery of results.
Currently global head of digital and social media @Shell working across all Lines of Business, managing all the aspects of Digital and Social Media for the Shell Group.
Previously global media director, responsible for media (strategy, planning, buying, auditing) and the global contracts with MediaCom (global media agency) and ebiquity (global media auditor).

James Freedman, co-founder and executive chairman, Zone

Freedman is co-founder and executive chairman of digital agency Zone. Experts in strategy, technology and content, Zone helps ambitious businesses win in a world where digital is mission critical.
In the last year, Freedman has spearheaded Zone's further consolidation as the UK’s leading independent digital agency, recently awarded agency of the year by BIMA. 2016 saw Zone expand its premises at the heart of the King’s Cross development, open offices in Cologne, complete two acquisitions, grow staff to a 220+ and increase turnover over £20 million.

David Golding, founder and chief strategy officer, Adam & Eve/DDB

Golding co-founded the agency, Adam & Eve/DDB, in 2008 and sold it to Omnicom in 2012. It won Ad Agency of the Year at Cannes Lions in 2014 and has been named Campaign’s ad agency of the year in 2010, 2014, 2015 and 2016 for its work for clients such as John Lewis.

He was previously chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R. Campbell Roalfe/Y&R.

Lorna Tilbian, executive director and head of media, Numis Securities

Tilbian is an executive director of Numis Corporation PLC. She is head of the Media Banking Sector, having been a top ranked media analyst by Institutional Investor and Thomson Reuters Extel from 1987 to 2012. She acquired a stake in the newly launched Numis in 2001 after stints at Sheppards (1984-88), SG Warburg (Director, 1988-95) and WestLB Panmure (Executive Director, 1995-2001).

She has served as a cabinet ambassador (an ambassador for Creative Britain) for the Department of Culture Media & Sport and sits on the advisory panel of Tech City’s Future Fifty programme.

Tilbian is a non-executive director of Jupiter UK Growth Trust and ProVen VCT PLC.