09.30 Welcome from Campaign

Gideon Spanier, UK editor-in-chief, Campaign

09.40 Creating connected experience for brands

Panel discussion

  • How is connecting with consumers different now?
  • How has consumer behaviour and channel usage changed? What should we be doing differently?
  • With many organisations restructuring and moving their focus away from CRM teams, is this something we still need?

10.20 Session break

10:30 What does customer engagement look like now?

Fireside chat

  • What effect will the new laws around cookies and data have on a brand’s ability to understand customer trends/behaviour?
  • How can we be bringing customer engagement and media together through first party data?

11.00 Session break

11.10 What do brands want?

Case study

  • Has the past year changed how brands want to be connecting with their consumers?
  • What is the key to creating authentic consumer experiences?
  • Exploring connecting to consumers with empathy, reliability and purpose

11.35 Closing comments

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