2022 Agenda

08:30 Registration and Refreshments

09:30 Chair’s Opening Comments

Maisie McCabe, UK Editor, Campaign

09:35 Introduction from Criteo

Andy Stephen, Managing Director UK, Retail & Partnerships, Criteo

09:40 MARKET OVERVIEW: What is Retail Media and how big will it get?

• What is retail media, and what does it mean for brands and retailers?
• What can we expect in the retail media space in the UK in the near future and beyond?
• How big will the retail media market get?

Dr. Daniel Knapp, Retail Media Consultant, IAB UK

09:50 CASE STUDY PRESENTATION: Expanding your advertising revenue stream: Deliveroo Media & Ecommerce

• Building a platform that still places consumer experience at the heart
• Facilitating partnerships with brands - what does Deliveroo’s platform offer to buyers?
• Key takeaways from the process

Minco de Boer, Global Director Deliveroo Media & Ecommerce, Deliveroo

10:00 CASE STUDY PRESENTATION: Building a Retail Media Platform: Insights from Tesco

• Tesco Media & Insights Platform and the importance of putting the customer first
• Reach the customers that matter to you at scale: how Brands and Agencies can utilise Clubcard first-party data
• Closed-loop measurement, understand the impact of every £ you spend

Uche Ofili, Head of Agencies, Tesco Media & Insights Platform

10:10 CASE STUDY PRESENTATION: Evolving retail media to create engaging customer experiences in an omnichannel world

• How the Partnership media services work together, and navigating the differences between Grocery and Non-Grocery in retail media
• Looking to the future: How are the John Lewis Partnership looking to evolve their retail media services
• What are the trends and considerations for us as an industry when considering retail media?

Anna Khan, Retail Media Manager, John Lewis

Philip Eacott, Retail Media Manager, Waitrose

10:20 RETAILER Q & A: Perspectives from the retail sector on how brands can take advantage of developments in retail media

• What opportunities does the growth of retail media offer to retailers? How are you capitalising on this?
• Bringing brands on board: what are the challenges of liaising with brands at different stages in their retail media journey?
• The future of retail media for retailers: what is necessary to maximise growth for the future?

Minco de Boer, Global Director Deliveroo Media & Ecommerce, Deliveroo

Stephen Shepherd, Media Consulting Director, Tesco Media & Insight Platform

Tom Langley, Head of Personalisation and Retail Media, John Lewis Partnership

Andy Stephen, Managing Director UK, Retail & Partnership, Criteo

Moderated by: Maisie McCabe, UK Editor, Campaign

11:00 CASE STUDY PRESENTATION: Maximising the opportunity on retail media: Asahi's retail media journey

• Why Asahi are investing in retail media over traditional shopper marketing
• Utilising retail media to maximise reach and consumer touch points
• Reaping the benefits of retail media advertising: Asahi Super Dry

Alex Lund, Director of Trade Marketing, Asahi UK

11:10 BRAND Q & A: Sharing Reflections on retail media - Lessons from brands on their retail media advertising journey

• What have you learned on your journey into retail media so far? Is there anything you might do differently?
• Where does retail media fit into the wider marketing mix? How can you ensure your retail media advertising is engaging and integrates into the rest of your advertising?
• How can brands and retailers work together more effectively in the future?
• Was it worth it? Is it better than other media channels?

Alex Lund, Director of Trade Marketing, Asahi UK

Moderated by: Maisie McCabe, UK Editor, Campaign

11:35 Closing Comments

Maisie McCabe, UK Editor, Campaign

11:45 Close of Breakfast Briefing