The Year Ahead: Navigating uncertain times in 2018

Campaign's third Breakfast Briefing took place on 12 January to mark the publication of our celebrated "The Year Ahead" issue. Claire Beale, Campaign's global editor in chief, invited the best brains in the industry to identify the hottest trends in advertising, media, marketing, consulting and M&A in 2018. This briefing in partership with Results International was an unrivalled opportunity to get market intelligence from the leaders and thinkers who know about what will really matter for brands, agencies and media owners in 2018.

Topics that were discussed on the morning:
  • Reappraisal of new media versus traditional media
  • Long term brand building versus short-term sales activation
  • Established agency models versus the rise of the consultants
  • Transparency versus trust

Foreword from Claire Beale, global editor-in-chief...

"If you thought 2017 was a bumpy year, perhaps you’re hoping for a bit of stability and clarity in 2018. But the early prognosis is for more turbulence as consumers, the economy and our industry struggle to navigate dramatic change.

"Marketers, agencies and the media are likely to spend another year dealing with faltering consumer confidence, an uncertain economic outlook, constantly disruptive technology, increasing demands for profit with purpose, the pursuit of a more diverse, equitable workforce, and the dismantling of business models that have remained relatively unchanged in the modern era.

"From a reappraisal of new versus traditional media, to long-term brand-building versus short-term sales activation; from established agency models versus the rise of the consultants to transparency versus trust: our speakers will tackle the key themes we believe will dominate the coming year and provide their expert view on what you need to be considering in January if you want to reach December in good business health."

Agenda

07:45: Registration & Breakfast

08:30: Chair's opening remarks

Claire Beale, Editor-in-chief, Campaign

08:35: Are you ready for the ride?

Nils Leonard, Founder, Uncommon

08:45: The era of consolidation: what can we expect from the deal-makers in 2018?

Julie Langley , Partner , Results International

08:50: The outlook for agencies in 2018.

James Murphy, Co-founder , Adam&Eve/DDB
Jenny Biggam, Co-founder , The7stars
Julie Langley, Partner, Results International
Johnny Hornby, Founder, The&Partnership

09:10: Year Ahead in Marketing

Helen Edwards , Co-founder, Passionbrands

09:20: Brands, consumers and the tech equation: the trends you need to know

Benjamin Braun, Marketing director, Audi UK
Tracey Follows, Founder, Futuremade
James Temple, EVP Chief Creative Officer, R/GA

09:40: Q&A

09:50: Closing comments

09:55: Coffee & Networking

10:30: Close of event

Speakers

Benjamin Braun , Chief Marketing Officer, Audi UK

Jenny Biggam , Owner , the7stars

James Murphy, Founder, Adam&Eve/DDB

Tracey Follows , Founder, Futuremade

Nils Leonard, Founder, Uncommon

Helen Edwards , Co-founder , Passionbrands

James Temple, EVP Chief Creative Officer, R/GA

Julie Langley, Partner, Results International

Johnny Hornby, Founder, The&Partnership


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