Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.

The Year Ahead 2020: Change and Grow

2020 beckons and the coming year looks unpredictable, let alone the next decade. So how do brands, agencies and media owners prepare? Join us for this must-attend breakfast to coincide with the publication of Campaign's celebrated "Year Ahead" January edition.

We can't promise that attending our Breakfast Briefing will be a completely smooth the ride, but you'll find plenty of oil to salve the frictions of 2020. So buckle up and join us on 8 January at Curzon Soho to get your 2020 off to the best possible start. All delegates will receive a print copy of 'The Year Ahead' on the day.

Campaign's Breakfast Briefing "The Year Ahead: Change and Grow" takes place at Curzon Soho in London on 8 January 2020, in association with VMLY&R.

Topics to be discussed on the morning include:

  • The decade ahead: how will the changing political, economic and environmental landscapes shape the context for advertising and media?
  • The year ahead for brands: leading marketers on their priorities and tips
  • The year ahead for creativity: seeking inspiration in a disrupted marketplace
  • A question of talent - reskilling for the next decade: what are the new capabilities required and what are the roles that will become automated?


*Agenda subject to change

08.00 Registration, networking and breakfast

08.30 Welcome and introduction

Claire Beale, global editor-in-chief, Campaign

08.35 Introduction by VMLY&R

Karen Boswell, chief experience officer, EMEA, VMLY&R

08.40 The Decade Ahead

Douglas McCabe, chief executive, Enders Analysis

08.50 A political view of the Year Ahead for UK creative industries

Damian Collins, Conservative MP for Folkestone & Hythe and chairman of the Commons culture committee (2016-2019)

09.10 The Year Ahead for Brands 

Rachael Pollard, chief growth officer, Starling Bank
Zaid Al-Qassab, chief marketing officer, Channel 4
Toby Horry, brand and content director, TUI UK
Moderated by Gideon Spanier, global head of media, Campaign

09.30 The Year Ahead for Creativity 

Laurent Simon, chief creative officer, VMLY&R UK
Chaka Sobhani, chief creative officer, Leo Burnett
Nils Leonard, co-founder, Uncommon Creative Studio
Moderated by Brittaney Kiefer, creativity and culture editor, Campaign

09.55 A question of talent: re-skilling for the new decade 

Kate Rowlinson, chief executive, MediaCom UK
Sam Tomlinson, partner, PwC
Ali Hanan, chief executive and founder, Creative Equals
Moderated by Gideon Spanier, global head of media, Campaign

10.20 Closing comments

10.30 Close of event


Sam Tomlinson

Partner, PwC

Damian Collins

Conservative MP for Folkestone & Hythe and Chairmain of the Commons Culture Committee (2016-2019)

Karen Boswell

Chief experience officer, VMLY&R EMEA

Zaid Al-Qassab

Chief marketing officer, Channel 4

Chaka Sobhani

Chief creative officer, Leo Burnett

Toby Horry

Brand and content director, TUI UK

Rachael Pollard

Chief growth officer, Starling Bank

As Chief Growth Officer, Rachael is responsible for making Starling famous by building and marketing the brand. She oversees the marketing, creative and brand teams, obsessed with standing out from the banking crowd and building a loyal base of customers.

Rachael joined Starling with 20 years marketing experience gained across a wide range of industries, working for brands such as Just Eat and Compare the Market. She specialises in digital marketing, using data and technology to deliver highly targeted customer experiences.

Kate Rowlinson

Chief executive, MediaCom UK

Douglas McCabe

Chief executive, Enders Analysis

Ali Hanan

Chief executive and founder, Creative Equals

Nils Leonard

Co-founder, Uncommon Creative Studio

Laurent Simon

Chief creative officer, VMLY&R UK

Brittaney Kiefer

Creativity and culture editor, Campaign

Claire Beale

Global editor-in-chief, Campaign

Gideon Spanier

Global head of media, Campaign

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