Campaign 's Breakfast Briefing "The Year Ahead: Ready for the rebound", in partnership with Spark Foundry, was held virtually on 7th January 2021.

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2021 will see an economic rebound from the worst of the coronavirus slump in 2020 but recovery will take longer and the world will not look the same. There have been permanent shifts in behaviour – from online shopping to working from home – and Britain’s exit from the EU should have completed. So how do brands, agencies and media owners prepare?

Key topics:

  • The year ahead: how will the reality of Brexit and the arrival of new US President Joe Biden shape the context for advertising, media and regulation?
  • The year ahead for media expenditure: what might the economic rebound look like in 2021 after the annus horribilis of 2020?
  • The year ahead of brands: leading marketers reveal their priorities and tips
  • The year ahead for creativity: seeking inspiration and diversity in the new era of remote working

Our 2-hour must-attend breakfast followed the publication of Campaign 's special double issue, The Annual and the Year Ahead on 7th January 2021.

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