Transforming retail: the power of media to drive ecommerce
Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.
Campaign hosts its next Breakfast Briefing in June. The subject of this briefing is ‘transforming retail: the power of media to drive ecommerce’ in association with MediaCom, taking place in June 2020.
The fusion of digital media and commerce is revolutionising retail as the smartphone screen takes over from the high street as the main shop window for many brands.
In a sign of the rapidly changing marketplace, Manchester-based fashion retailer Boohoo.com’s stock market valuation has overtaken that of venerable Marks & Spencer and a string of other ecommerce brands from the North-West such as AO.com, Missguided, On The Beach and The Hut Group have shot to prominence.
Join us to:
- Hear from brands that are harnessing the power of communications, data and delivery to satisfy consumers' needs and create a seamless, shopping experience.
- Examine the risks facing companies that fail to adapt to the "bring-it-to-me" era of on-demand shopping.
This must-attend event is a thought-provoking opportunity to understand how media is super-charging ecommerce – from the people making it happen.
Co-founder, Uncommon Creative Studio
Chief operating officer, MediaCom North
Paul started his career in 1997, launching one of the UK’s first digital marketing agencies. He has over 20 years of experience across digital marketing and ecommerce, helping some of the top UK e-retailer brands build their businesses whilst managing and building three top 10 agencies. He joined MediaCom in 2011 and quickly after that became Joint Managing Director for MediaCom Digital UK in 2012, progressing into the role of Managing Director for Manchester in 2015. He is now Group COO for the North Group which includes MediaCom operations in Manchester, Leeds and Birmingham, as well as Code Computerlove and Cheetham Bell. He has overseen the group’s restructure with a mission to deliver a future-facing agency that is committed to building business partnerships that drive genuine growth for clients.
Managing partner, The Gate Productions
Rhiannon Lewis is managing partner at The Gate Films. She is an experienced creative commercial producer, working for both agencies and client's creative departments. She is an expert in creating fast turn around content for social media, and has won awards for digital content campaigns with Missguided and Debenhams.
Global head of media, Campaign