Empowering brands to engage new audiences through sport
Sport's power to unite audiences, transform lives, and positively impact society is unparalleled. In the age of influence, brands are grappling with an unrivalled range of platforms to connect with consumers.
Amateur athletes no longer simply pursue personal bests; but actively pursue influence by running, racing, and flexing their way to insta-stardom. In this brave new post-Athleisure world, sports-lifestyle incorporates an increasingly diverse range of products, services, and lifestyle choices. Wearable devices that measure performance and the explosion of mobile fitness apps are ushering in a new era of performative leisure. Longer-life spans and shifting signifiers of success means that sport and fitness have fast become hallowed ground for brands seeking to forge meaningful connections with multiple generations.
In this fast-moving ecosystem, Future Fit will be packed with the insight you need to stay ahead of the curve; from the opportunities afforded by social-media powered grassroots sports to the emerging opportunities in eSports. When sport can be consumed on demand and across multiple devices this event will help you find new ways to gain fan attention and evaluate success. When bringing fans closer to action is top of the agenda for brands, athletes and right holders alike, this event will leave you with the tangible tools and fresh thinking from which meaningful connections with consumers can grow.
Industry-leading speakers include:
- Jennie Price , Chief executive, Sport England
- James Kirkham , Head of, COPA90
- Theo Luke , Director, content partnerships EMEA, Twitter
- Irina Zhygonova, Chief marketing officer, Nemiroff
- Adrian Wells , Director of marketing, communication & Ticketing, International Cricket Council
- Pete Markey, Chief marketing officer, TSB
- Mark Bullingham, Chief commercial & football development officer, The FA
- Tom Kingsley, Director - sport industry group leader, EY
- Alejandro Fiecconi, Global brand manager, Unilever
- Sam Shave, Sports partnerships lead, Comic Relief
This year's focus is on how brands can capitalise on the sports marketing opportunity:
- How can brands deliver authentic messaging to audiences through sports?
- Leverage data to target audiences and measure your campaigns
- Learn how rights holders are developing their future channel strategy
- Change audience perspective of your brand by associating with sporting events