Empowering brands to engage new audiences through sport

Sport's power to unite audiences, transform lives, and positively impact society is unparalleled. In the age of influence, brands are grappling with an unrivalled range of platforms to connect with consumers.

Amateur athletes no longer simply pursue personal bests; but actively pursue influence by running, racing, and flexing their way to insta-stardom. In this brave new post-Athleisure world, sports-lifestyle incorporates an increasingly diverse range of products, services, and lifestyle choices. Wearable devices that measure performance and the explosion of mobile fitness apps are ushering in a new era of performative leisure. Longer-life spans and shifting signifiers of success means that sport and fitness have fast become hallowed ground for brands seeking to forge meaningful connections with multiple generations.

In this fast-moving ecosystem, Future Fit will be packed with the insight you need to stay ahead of the curve; from the opportunities afforded by social-media powered grassroots sports to the emerging opportunities in eSports. When sport can be consumed on demand and across multiple devices this event will help you find new ways to gain fan attention and evaluate success. When bringing fans closer to action is top of the agenda for brands, athletes and right holders alike, this event will leave you with the tangible tools and fresh thinking from which meaningful connections with consumers can grow.

Why attend?

  • Discover how brands can deliver authentic messaging to audiences through sports?
  • Learn how to leverage data to reach target audiences and measure campaigns effectively
  • Understand how rights holders are developing future channel strategies
  • Find out how to change the perception of your brand by associating with sporting events

Industry-leading speakers include:

  • Jennie Price , Chief executive, Sport England
  • James Kirkham , Chief business officer, COPA90
  • Theo Luke , Director, content partnerships EMEA, Twitter
  • Irina Zhygonova,  Chief marketing officer, Nemiroff
  • Adrian Wells , Director of marketing, communication & ticketing, International Cricket Council
  • Pete Markey, Chief marketing officer,  TSB
  • Mark Bullingham, Chief commercial & football development officer,  The FA
  • Tom Kingsley, Director - sport industry group leader, EY
  • Alejandro Fiecconi, Global brand manager, Unilever
  • Sam Shave, Sports partnerships lead, Comic Relief

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General enquiries

Get in touch

General enquiries: Conferences@haymarket.com +44 (0)20 8267 4011

Sponsorship enquiries Jennie.meynell@haymarket.com +44 (0)20 8267 4233

Speaking opportunities George.turner@haymarket.com. +44 (0)20 8267 4171