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Jennie Price

Chief executive, Sport England

Jennie joined Sport England in 2007. Under her leadership Sport England has seen the number of people regularly participating in sport grow by 1.6m people since London won the bid to host the Olympic Games in 2012 and, most recently, Jennie led the team that commissioned the multi-award winning This Girl Can Campaign, which received widespread support and acclaim. Jennie received a CBE in the 2017 Queen’s Birthday Honours, for services to sport, especially increasing women and girls participation in sport.

Pete Markey

Chief marketing officer, TSB

Pete Markey is Chief Marketing Officer for TSB, one of the UK’s leading challenger banks where he is responsible for all brand and marketing communications. Pete has previously held Director level roles at Aviva, Post Office, RSA Group and MORE TH>N. Pete has also worked in British Gas, the AA and One.Tel in a range of marketing roles. He holds an MBA with Distinction from Ashridge Business School and is a Fellow of both the Marketing Society and CIM. As well as winning four prestigious Marketer of the Year awards he has consistently appeared in Campaign’s annual “Power 100.”

Daniela Ivanova

Partnerships manager, Rakuten Viber

Daniela has over 6 years of experience in the start-up and tech industries. Currently she works as Partnerships manager for Central and Eastern Europe at Viber, working to develop a holistic ecosystem of partners across the region to serve millions of users with the best content and valuable services they love. Previously, Daniela worked as Marketing manager for SoundCloud's global operations in Berlin. Heavily influenced by the start-up community and entrepreneurial spirit, Daniela returned to Bulgaria to support the development of local businesses. As a young professional, she participated in different projects about innovation in the digital space, the last one in South Korea in 2012: New Media in Youth Culture. Daniela has graduated with honours from The Hague University in the Netherlands, with degree in International Business and Management, and later she specialises in Digital Strategies for marketing at New York University in the USA.

Alejandro Fiecconi

Global brand manager, Unilever

Alejandro is a marketer with international mind-set, expert in brand design and development of new brand platforms. Passionate about new ways of communication, disruptive innovation and driving consumer engagement. Currently leading Rexona/Sure global sports program including motorsports and football partnerships, from idea into execution across key markets.

Tom Kingsley

Director - sport industry group leader, EY

Tom leads EY's Sports Industry Group in the UK and has worked on strategic engagements across the sporting landscape with clubs, leagues, governing bodies and other rights holders, as well as sponsors and sport-tech businesses.

He was also EY's global program leader on its partnerships with Rugby World Cup in 2015 and the Ryder Cup in 2014.

Mark Bullingham,

Chief commercial & football development officer, The FA

Mark joined The FA in August 2016 and leads the commercial, marketing, digital and participation functions at the organisation. These include responsibility for all revenue streams across the FA and Wembley, such as broadcast, sponsorship, licensing, hospitality, and diversified revenue streams. In his time annual revenue at the FA has risen by over £100m.

He previously held the position of CEO EMEA for Fuse Sports & Entertainment, responsible for running one of the fastest growing businesses in the sector. The team had grown quickly over five years to 245 across 17 offices with an annual fee income of over €28m. The client portfolio included 10 of the top 30 global brands.

Mark joined Fuse in 2011 from his position as Director of Marketing, for the America’s Cup Event Authority in San Francisco where he helped transform the global event.

Mark has negotiated over $2bn of partnerships across a variety of platforms in sports, arts and music and is a qualified Level One coach involved in grassroots football.

James Kirkham ,

Chief business officer, COPA90

James Kirkham is Chief business officer for COPA90 – the leading youth media football brand with over 650 million views per month. James’ focus is on disrupting the sports media model around the world by continuing to develop innovations in mobile and social, creating partnerships with emerging platforms and building new and existing brand partnerships with advertisers.

Adrian Wells

Director of marketing, communication & ticketing, International Cricket Council

Adrian leads the marketing, comms, ticketing & hospitality functions of the Cricket World Cup LOC, based at Lord’s in London. Previously he led the UEFA Marketing & CRM teams in Nyon, Switzerland for 5 years, and The FA Marketing team at Wembley for 3 years. These sporting roles build on 10 years in FMCG in sales and marketing for Procter & Gamble. Adrian is a keen marathon runner, golfer and football fan.

Nicola Kemp

Trends editor, Campaign

Nicola Kemp is the Trends Editor of Campaign magazine where she oversees consumer trends and innovation across the creative industries for Campaign and the global quarterly Campaign IQ. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including WGSN, M&M Global, Reuters, Bloomberg, The Guardian, The Observer, Marketing Magazine and Vision.

Sam Shave

Sports partnerships lead, Comic Relief

Sam leads on all of Comic Relief’s sporting partnerships working with brands, leagues and governing bodies to create impactful, purpose driven partnerships that use the power of sport to create social change. He is also currently leading on the review and re-development of the Sport Relief campaign which has raised over £200m since launching in 2002.

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