Marketing demands creative thinking and, sometimes, you need to dig deep to find what lies beneath.
Campaign Underground is a unique series of live events bringing together unexpected voices in unusual places. Whether in an underground crypt, an industrial metal works or a crumbling music hall, the events present a rare chance to be genuinely inspired.
The Unconscious Bias of Brands
Tickets on sale shortly
Are you sitting uncomfortably? You will be.
Following a year of discontent over the lack of diversity in adland and ludicrous marketing gender-fails, the light on unconscious bias continues to blaze.
How do buried and imperceptible prejudices taint marketing campaigns? Who suffers? Why are so many brands getting it wrong? If the future is AI, is discrimination hard coded? Do answers lie deep within our industry’s culture?
Campaign Underground’s third instalment reveals the psychology and impact of adland’s problematic mirror-image syndrome.
Dare you confront your own bias?
The Economics of Emotion
In Campaign Underground's second edition in association with Total Media, we explored how emotional loyalty and brand authenticity impacts behaviour. With the help of leading marketers and experts, we aimed to ease the friction between analytics and emotion - to relate the intangible to tangible results.
A great way to step away from your desk and take the time to engage with something new. Jessica Enright, Director, Beamly
Inspiring, pacey, educational, upbeat, informal, well organised and fun! The interesting agenda came alive with speakers who were knowledgeable and passionate about their subjects and was enhanced by deliciously experiential surroundings. Fabulous! Jayne Lunnon, General Manager, UK, TePe Oral Hygiene Products
The inaugural Campaign Underground event in association with Total Media, sought to investigate how to make practical use of behavioural science. Through inspiring talks from brands and behavioural leaders, we uncovered what's working, why and – crucially – what isn’t.
The entire event from the moment you walk in to the moment you leave was an experiential, insightful, educational pleasure! So different to the usual conference set up which can get a little dreary, I was engaged from start to finish with this one and could have done it all again! Sophie Millington, Senior Retail Marketing Officer, Pandora
Brilliant Helen Frewer, Customer Planning & Strategy Manager, Waitrose