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HarperCollins installs scented bus shelter to target commuters at 'point of hunger'

HarperCollins, the publishing house, has installed a scented bus shelter...

RNLI creates yellow phone box installation

Soil Association aims to 'debunk' organic beauty 'myths' with pop-up

Selfridges creates beauty events with Mac, Trish McEvoy and YSL

Sherlock Gnomes take over Baker Street tube
Diageo hosts whisky pairings dinner for World Whisky Day
Gurjit Degun
Apr 23,2018

Diageo hosts whisky pairings dinner for World Whisky Day

Budweiser and Boiler Room take music sessions to Chile
Gurjit Degun
Apr 23,2018

Budweiser and Boiler Room take music sessions to Chile

The Body Coach creates café for Westfield food and wellness campaign
Gurjit Degun
Apr 20,2018

The Body Coach creates café for Westfield food and wellness campaign

IPM steps in to help agencies affected by MAA troubles
Gurjit Degun
Apr 20,2018

IPM steps in to help agencies affected by MAA troubles

L'Oréal to create talk shows on women's empowerment at Cannes Film Festival
Gurjit Degun
Apr 20,2018

L'Oréal to create talk shows on women's empowerment at Cannes Film Festival

NME launches second instalment of '#Lifehacks'
Gurjit Degun
Apr 20,2018

NME launches second instalment of '#Lifehacks'

Swoon opens pop-up to showcase new branding
Gurjit Degun
Apr 19,2018

Swoon opens pop-up to showcase new branding

BT TV creates ice-block installation for new show The Terror
Gurjit Degun
Apr 19,2018

BT TV creates ice-block installation for new show The Terror

The London Marathon and brands have fuelled the participation sports boom
Tom Kerry
Apr 19,2018

The London Marathon and brands have fuelled the participation sports boom

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Video: Experiences

Trends

State of play: the events tech market in 2018
Kim Benjamin
Apr 12,2018

State of play: the events tech market in 2018

How Fanta elevated Halloween with its '13th floor' VR experience
Kim Benjamin
Apr 12,2018

How Fanta elevated Halloween with its '13th floor' VR experience

Why Marks & Spencer and Shelter turned to VR
Kim Benjamin
Apr 12,2018

Why Marks & Spencer and Shelter turned to VR

Tech trends shaping the future of events
Kim Benjamin
Apr 12,2018

Tech trends shaping the future of events

Embrace the new ROI - return on involvement
Damian Ferrar
Apr 12,2018

Embrace the new ROI - return on involvement

The future of cinema: will all recorded entertainment be experienced?
Michael Brown
Apr 12,2018

The future of cinema: will all recorded entertainment be experienced?

Augmenting creativity: how brands can use AI to fuel creative experiences
Anton C E Christodoulou
Apr 12,2018

Augmenting creativity: how brands can use AI to fuel creative experiences

The future: technology in retail
Andy Feasey
Apr 16,2018

The future: technology in retail

Why Pernod Ricard is using experiences to target consumers in Manchester
Gurjit Degun
Mar 26,2018

Why Pernod Ricard is using experiences to target consumers in Manchester

Secret Cinema's Fabien Riggall on a decade of creating new worlds
Yasmin Arrigo
Mar 26,2018

Secret Cinema's Fabien Riggall on a decade of creating new worlds

Six key lessons from Vodafone's Voxi launch
Gurjit Degun
Mar 26,2018

Six key lessons from Vodafone's Voxi launch

Brand Slam: KFC vs Burger King
Kim Benjamin
Mar 26,2018

Brand Slam: KFC vs Burger King