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Virgin Holidays creates largest store with spa, bar and rollercoaster simulator

Virgin Holidays creates largest store with spa, bar and rollercoaster simulator

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Added 24 hours ago
Crabtree & Evelyn offers meditation and dance sessions at concept store

Crabtree & Evelyn offers meditation and dance sessions at concept store

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Added 28 hours ago
The Walking Dead brings undead to life at immersive exhibition

The Walking Dead brings undead to life at immersive exhibition

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January 15, 2019
Love has won a three-way pitch to win a design brief for the Dakin Gin House

Thomas Dakin to create immersive gin distillery experience

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January 14, 2019
Glamour teams up with US vegan brand Milk Makeup for UK pop-up debut

Glamour teams up with US vegan brand Milk Makeup for UK pop-up debut

Yorkshire Tea goes on the road for Independent Venue Week

Yorkshire Tea goes on the road for Independent Venue Week

Economist extends 'Never stop questioning' TV ads into experiential push

Economist extends 'Never stop questioning' TV ads into experiential push

Absolute Radio hosts comedy night to promote Stan & Ollie

Absolute Radio hosts comedy night to promote Stan & Ollie

Aperol offers delivery service for Blue Monday

Aperol offers delivery service for Blue Monday

Manchester's Finest readers to control editor's life for a day

Manchester's Finest readers to control editor's life for a day

Harvey Goldsmith launches specialist events agency

Harvey Goldsmith launches specialist events agency

Career quandary: Should I accept a counter offer?

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Career quandary: Should I accept a counter offer?

Manchester United to launch fan experience centres in China

Manchester United to launch fan experience centres in China

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Video: Experiences

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8 best experience stores of 2018

8 best experience stores of 2018

Brand Slam: Debenhams vs TK Maxx

Brand Slam: Debenhams vs TK Maxx

Converse One Star Hotel redefined creativity in live events

Converse One Star Hotel redefined creativity in live events

Google's 'Curiosity Rooms' aim to inspire experience-savvy Londoners

Google's 'Curiosity Rooms' aim to inspire experience-savvy Londoners

Desperados became a 'credible voice' in party culture with hot air balloons and light shows

Desperados became a 'credible voice' in party culture with hot air balloons and light shows

Armistice Day: a moving masterclass in experiential

Armistice Day: a moving masterclass in experiential

Ford's drive to create a thrilling experience

Ford's drive to create a thrilling experience

HBO's quest to engage audiences with experiences

HBO's quest to engage audiences with experiences

Campaign Event Awards 2018 winners revealed

Campaign Event Awards 2018 winners revealed

Goodbye, Slice: alumni remember challenger agency

Goodbye, Slice: alumni remember challenger agency

Brand Slam: O2 vs EE

Brand Slam: O2 vs EE

How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level