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Has Secret Cinema's first festival foray paid off?

Yasmin Arrigo sneaks off to a secret location for the...

HBO and Bumble create film experience with wine wall and bathtub filled with sweets

One week left for Event Awards early-bird tickets

Strongbow creates Dark Fruits pop-up tattoo studio for superfans

Carlsberg creates 'world's first' off-the-grid pub powered by waterfall
More Th>n is hosting a play entirely in a car
Gurjit Degun
Aug 13,2018

More Th>n is hosting a play entirely in a car

Lush encourages Londoners to ditch single-use coffee cups with pop-up
Gurjit Degun
Aug 13,2018

Lush encourages Londoners to ditch single-use coffee cups with pop-up

Es Devlin creates machine-learning lion that roars poetry at Trafalgar Square
Gurjit Degun
Aug 10,2018

Es Devlin creates machine-learning lion that roars poetry at Trafalgar Square

Brooklyn Brewery tours UK with events to showcase local talent
Gurjit Degun
Aug 10,2018

Brooklyn Brewery tours UK with events to showcase local talent

Jose Cuervo is hosting a margarita bar crawl
Gurjit Degun
Aug 10,2018

Jose Cuervo is hosting a margarita bar crawl

McDonald's creates first-ever 'reservation service'
Gurjit Degun
Aug 09,2018

McDonald's creates first-ever 'reservation service'

Daley Thompson marks 60th with pop-up gym for Bridgestone
Gurjit Degun
Aug 08,2018

Daley Thompson marks 60th with pop-up gym for Bridgestone

Disney creates activation around its 'theatrical magic'
Gurjit Degun
Aug 08,2018

Disney creates activation around its 'theatrical magic'

Barnaby Dawe: joining Pret A Manger
Staff
Aug 08,2018

Movers and shakers: Pret A Manger, Grey Group, Wieden & Kennedy, TRO, Ogilvy UK and more

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Video: Experiences

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Young people accuse brands of exploiting working-class culture
Kim Benjamin
Aug 05,2018

Young people accuse brands of exploiting working-class culture

Kodak is using its heritage and experiences to turn around its fortunes
Gurjit Degun
Jul 26,2018

Kodak is using its heritage and experiences to turn around its fortunes

Brand slam: Airbnb versus Uber
Kim Benjamin
Jul 26,2018

Brand slam: Airbnb versus Uber

Why tech is at the heart of the Goodwood Festival of Speed
Gurjit Degun
Jul 16,2018

Why tech is at the heart of the Goodwood Festival of Speed

How Hotpoint, BA and Next are targeting the next generation at Camp Bestival
Yasmin Arrigo
Jul 25,2018

How Hotpoint, BA and Next are targeting the next generation at Camp Bestival

Campari
David Harris
Jul 10,2018

The Art of Campari shows more brands should pay attention to their aesthetic impact

How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed
Gurjit Degun and Ben Londesbrough
Jul 13,2018

How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

Why Cadbury, Pernod Ricard and Ted Baker are opting for longer activations
Yasmin Arrigo
Jun 28,2018

Why Cadbury, Pernod Ricard and Ted Baker are opting for longer activations

How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
Jun 28,2018

How Adidas embraced World Cup fever for its biggest UK football activation

How Diageo is partnering with Taste Festivals to reach a wider demographic
Gurjit Degun
Jun 18,2018

How Diageo is partnering with Taste Festivals to reach a wider demographic

Brand slam: Pimm's vs Aperol
Kim Benjamin
Jun 28,2018

Brand slam: Pimm's vs Aperol

How Hunter has harnessed the power of live experiences
Yasmin Arrigo
Jun 28,2018

How Hunter has harnessed the power of live experiences