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Samsung: experience is open to the public between 11 and 31 August

Samsung 'tech meets lifestyle destination' pops up in London

Added 14 hours ago
Tia Kofi as an avatar (left) and in real life with a VR headset (right)

Meta backs drag style to showcase metaverse tech

August 11, 2022
Lego hosts array of activations to celebrate '90 years of play'

Lego hosts array of activations to celebrate '90 years of play'

August 10, 2022
Game of Thrones: the Iron Throne appearing at the Tower of London

Game of Thrones fans invited to Tower of London experience

August 09, 2022
People dancing in front of the mixer truck bar

Whisky brand Monkey Shoulder brings the party to UK festivals with mixer truck

Man jumping from sofa kicking a ball

Doritos and Just Eat help fans celebrate at the Uefa Women’s Euro 2022 Fan Festival

Dylan playing guitar and singing on stage

Spotify opens greasy spoon in Shoreditch

Three pop-up viewing platform

Three helps music lovers stay connected at UK festivals

A "Before" and "After" image. The "Before" shows seagulls flying over beachgoers. The "After" shows two crew members holding up reflective umbrellas and keeping the seagulls away.

Deliveroo launches 'Chipwatch zones' to protect beachgoers

The virtual Cultr Lounge

Fashion brand Cult&Rain teams up with Outernet London for immersive event

screenshot from Minions: rise of gru trailer (Universal Pictures)

The rise of the #Gentleminions

Inflatable Haribo hide and seek obstacle course

Playful Haribo activation to bring summer family fun

Magnum Studios pop-up

Magnum activation showcases how the brand has evolved

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Trends

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

The Information

Year ahead for experiences: Deliver impactful, actionable change

Creative experiences that defined a decade

Does the live experience community really need an on-site staffing standard?

Brand Slam: Samsung vs BT

Campaign's most-read experience stories of 2019

6 standout global live experiences

Brand Slam: Guinness vs Jameson

Hot in 2019: Top 10 live experiences