Ikea reveals Ideas Festival plans

Swedish furniture brand Ikea has announced it will be hosting its in-store Ideas Festival between 6 and 8 March at 16 stores in the UK.

The Ideas Festival will take place in 16 stores (Ikea)
The Ideas Festival will take place in 16 stores (Ikea)

The weekend will feature workshops on storage solutions, food-tasting sessions and entertainment. The festival’s focus is on storage solutions, and includes an exclusive session for Ikea Family members on the latest fashion and interior trends dubbed ‘A Taste of London Fashion Week VIP’.

The main event will run across Saturday and Sunday. Events taking place on these days include guided tours, customisation sessions, a DJ set and a noughts and crosses tournament.

Pedro Abreu, manager at Ikea Wembley, said: "Storage is a necessity for every home. From the smallest to the biggest spaces, everyone wants to safely store the things they love in the place they call home. 

"Ikea has a huge range of solutions to suit every personality, style and budget and The Ideas Festival showcases this with a hands-on approach that is sure to inspire the public."

Ikea is working with agency BWP Group to produce the Ideas Festival. Recently the pair collaborated to create an experiential pop-up store in Southampton.

The following stores are hosting The Ideas Festival:

  • Wembley
  • Lakeside
  • Edinburgh
  • Warrington
  • Southampton
  • Bristol
  • Nottingham
  • Cardiff
  • Leeds
  • Birmingham
  • Manchester
  • Glasgow
  • Coventry
  • Gateshead
  • Belfast
  • Tottenham

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