Campaign Insight

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Genius stunt or needlessly risky? Greggs 'sausage roll Jesus' row in the spotlight

Greggs received a wave of publicity - and a boost in sales - this week after a branded advent calendar depicted Jesus as a sausage roll. Was it harmless festive fun or something more sinister? And what does it tell us about 'banter marketing' today?

Posted on 17 November 2017 | 4:32 pm

Sorrell faces House of Lords grilling on the future of advertising

WPP chief executive Sir Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.

Posted on 17 November 2017 | 4:26 pm

E.ON is bringing a ray of sunshine to London to beat the winter blues

Energy provider E.ON is staging a three-day event aimed at giving Londoners a taste of summer to help counter the long winter nights.

Posted on 17 November 2017 | 1:43 pm

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