Campaign Insight

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Dentsu in pole position to win Jaguar Land Rover's $500m global media account

Dentsu is in pole position to win Jaguar Land Rover's estimated $500m global media account.

Posted on 15 December 2017 | 5:12 pm

House of Fraser to offer retail space for pop-ups via AI-powered scheme

House of Fraser has launched a pop-up concession drive to make use of unused retail space.

Posted on 15 December 2017 | 3:33 pm

Clarkson exits as UK boss of Oath following investigation

Nigel Clarkson has departed as UK managing director of Oath with immediate effect after an internal investigation.

Posted on 15 December 2017 | 2:42 pm

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