Campaign Insight

 

Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Britvic appoints Bruce Dallas as GB marketing director as Kevin McNair departs

Britvic has promoted its GB brand director for carbonates, Bruce Dallas, to national marketing director.

Posted on 18 July 2018 | 8:26 am

Pay TV revenue falls for first time in UK, Ofcom report reveals

Revenue from pay TV has fallen for the first time in the UK, while subscriptions have fallen behind streaming services such as Netflix, Ofcom has revealed.

Posted on 18 July 2018 | 7:40 am

Adam & Eve founder Jon Forsyth resurfaces at UK-US agency combo

Jon Forsyth, one of the four Adam & Eve founders, has resurfaced as strategy partner at UK and US agency combination Troika/Mission Group.

Posted on 18 July 2018 | 7:26 am

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