Campaign Insight

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Formula E aims for the cultural big league after appointing Iris to global account

Iris has been hired to lead the brand development for the next stage of Formula E, the class of elite motor racing that uses electric cars, which is aiming to "reinvent racing".

Posted on 12 December 2017 | 12:47 pm

TK Maxx plan to deliver snow to people's homes foiled by the snow

In a classic British example of a little bit of bad weather ruining everything, TK Maxx's offer to bring a white Christmas to its customers was rendered irrelevant when the country was hit by actual snow at the weekend.

Posted on 12 December 2017 | 11:41 am

The IPA unveils judges for the 2018 Women of Tomorrow Awards

The 2018 Women of Tomorrow Awards' 13-strong panel of judges will include Saatchi & Saatchi's Kate Stanners, Unilever's Nipa Shah, m/Six's Jess Burley and Now's Melissa Robertson, it was revealed today.

Posted on 12 December 2017 | 10:39 am

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