Campaign Insight

 

Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Accenture faces 'conflict of interest' questions over buying programmatic and auditing media

Specialist media consulting firms and media agencies have claimed Accenture faces a "clear conflict" of interest over the launch of its programmatic media planning and buying unit.

Posted on 24 May 2018 | 7:30 pm

One-word answers with Publicis Groupe creative chief Nick Law

Law shares insights on Marcel and how to fight creative demons.

Posted on 24 May 2018 | 5:54 pm

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

Despite facing heavy criticism over Facebook's management of the Cambridge Analytica crisis, its chief executive Mark Zuckerberg has been putting serious thought into formulating a system of governance for the social platform.

Posted on 24 May 2018 | 3:23 pm

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