Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Netflix leapfrogs BBC iPlayer in BrandIndex 'buzz' rankings

Video streaming service Netflix has jumped ahead of BBC iPlayer in the latest BrandIndex, the YouGov survey that ranks brands by their "buzz".

Posted on 19 January 2018 | 3:16 pm

Direct Line turns to augmented reality for 'Emergency plumber' campaign

The insurance brand is targeting commuters at King's Cross with their "Emergency plumber" campaign.

Posted on 19 January 2018 | 1:08 pm

Zenith: Iran will lead ad spend growth among the world's top 30 fastest growing media markets

Over the next three years, Iran will add more advertising dollars than any of the other countries included in Zenith's Thirty Rising Media Markets report.

Posted on 19 January 2018 | 1:04 pm

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