Campaign Insight

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Group M upgrades ad market forecasts for 2017 and 2018

Advertising in the UK is set to be better than expected with Group M raising its growth forecast from 4.1% for 2017 to 5%, totalling £18.9bn.

Posted on 21 November 2017 | 3:01 pm

Movers and shakers: Geometry, Havas Helia, Group M, Karmarama, Duke and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Posted on 21 November 2017 | 3:00 pm

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung will make history on Friday night with what it claims is the longest single-shot TV ad ever screened in the UK.

Posted on 21 November 2017 | 2:23 pm

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