Campaign Insight

 

Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

search

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Patrón Tequila targets 'spirits aficionados' with US tour

Patrón Tequila is touring the US with a series of pop-ups to serve Americans with bespoke cocktails.

Posted on 25 May 2018 | 2:01 pm

Jaguar Land Rover names Pargeter as customer experience director in major restructure

Jaguar Land Rover has announced a significant restructure of its marketing, comms and sales functions that affects the roles of several of its top marketers.

Posted on 25 May 2018 | 1:44 pm

How Virgin Holidays has partnered with Next to target families

Virgin Holidays has partnered with Next to set up a series of stores within 20 of the retailer's outlets.

Posted on 25 May 2018 | 1:22 pm

Get Involved

Would you like to get involved with Campaign Insight?

You can view our media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com