Campaign Insight

 

In today’s digital environment, standing out from the crowd can be a real challenge. The good news is that independent research confirms that direct mail is an effective way to drive cut-through and deliver lasting impressions for businesses. Download this expert report in partnership with Royal Mail to learn how mail can perform for your sector.


Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Mothercare appoints Mcgarrybowen as creative agency

Retailer previously worked with St Luke's.

Posted on 20 September 2018 | 1:20 pm

We're gonna need a smaller boat: takeaways from Campaign Underground

From the size of Captain Birds Eye's boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth Campaign Underground, in association with Green Room, brought together fresh thinkers from brands, agencies and academia to discuss the intricacies of that thing we call memory.

Posted on 20 September 2018 | 1:19 pm

Tesco celebrates Finest landmark with edible exhibition

Experience includes an edible rainbow and a bubble-catching game as the supermarket's premium product line turns 20.

Posted on 20 September 2018 | 11:32 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com