Campaign Insight

 

Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Zenith: cost of online video ads 'down substantially'

The cost of online video advertising fell at a global level between 2015 and 2017 as audiences grew ahead of advertiser demand, Zenith's annual Online Video Forecasts report has revealed.

Posted on 13 July 2018 | 1:39 pm

SapientRazorfish makes US redundancies amid claims the brand will be axed

Publicis Groupe agency SapientRazorfish has made in the region of 100 redundancies in the US this week and the Razorfish brand is reportedly tipped for retirement.

Posted on 13 July 2018 | 12:28 pm

Omnicom Media Group launches marketing and insights platform

Omnicom Group has launched a marketing and insights platform, aiming to make mass personalisation a reality.

Posted on 13 July 2018 | 11:33 am

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