Campaign Insight

 

Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
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Carving the space for planning and creative thinking is vital to business success. To learn how to make the time and space for better planning, manage and lead amid the creative chaos, tune in to this webinar in partnership with WorkBook.

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    René Præstholm Global VP of Agency Solutions, Deltek
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    Christophe Castagnera Head of Connected Experience, Imagination
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Apple's Homepod campaign and Jay-Z share Music Grand Prix at Cannes

Apple's marketing campaign for its Homepod speaker has won the Grand Prix at Cannes for Entertainment in Music, sharing the award with a music video by Jay-Z.

Posted on 20 June 2018 | 2:26 pm

Apple's instore experience bags Brand Experience Grand Prix at Cannes

The 'Today at Apple' retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions.

Posted on 20 June 2018 | 2:02 pm

Foot Locker begins pan-Euro creative agency search

Foot Locker has kicked off a search for an agency to handle its pan-European creative duties.

Posted on 20 June 2018 | 1:39 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com