Campaign Insight

 

Jargon-busting: how AI is developing and disrupting the advertising, media and marketing worlds

Artificial Intelligence (AI) gives computers the ability to mirror human learning. Using the latest technologies, AI automates iterative tasks at huge speed and scale. It helps computers see, hear, think – and learn.

Yet, despite the massive impact AI has had on other industries, many marketers have struggled to see how this technology can benefit them. But that’s now changing. With the influx of affordable and accessible machine-learning-based analytics tools, the availability of increasingly rich datasets and a growing acceptance of the power of data-driven approaches – AI is proving it can enhance the customer experience and uncover new opportunities.

In this podcast, Campaign’s global tech editor Emily Tan chats candidly with Xaxis’ VP, supply and demand operations EMEA Fraser Donaldson about how AI is developing and disrupting the advertising, media and marketing worlds.

The future of the human experience

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?

In today’s digital environment, standing out from the crowd can be a real challenge. The good news is that independent research confirms that direct mail is an effective way to drive cut-through and deliver lasting impressions for businesses. Download this expert report in partnership with Royal Mail to learn how mail can perform for your sector.


Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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