Campaign Insight

20 marketing campaign ideas to engage consumers all year round

Seasonal marketing efforts are not merely limited to red letter days. Of course you need to show a little love on Valentine’s, and spread some festive cheer around the holidays. But you’ll be wrestling with your competitors, and everyone else, for attention at these frenetic times of year. 

Fortunately, there’s a plethora of neglected days in the calendar that can complement your more traditional campaign days and be the catalyst for further conversions. From the fun to the slightly more niche, Wayin and Campaign Insight will show you how every day can be a campaign day. So, which tactics will you choose and which days will you piggy-back to maximise engagement throughout the calendar year?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Cannes Lions 2020 cancelled

Neither festival nor awards will take place this year.

Posted on 3 April 2020 | 7:21 am

Brands are bypassing production shops and asking influencers to create assets

The move is saving companies an average of 50% in creative costs.

Posted on 2 April 2020 | 4:11 pm

Adland is 'open for business' as agencies continue to pitch during pandemic

But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.

Posted on 2 April 2020 | 2:04 pm

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