Campaign Insight

20 marketing campaign ideas to engage consumers all year round

Seasonal marketing efforts are not merely limited to red letter days. Of course you need to show a little love on Valentine’s, and spread some festive cheer around the holidays. But you’ll be wrestling with your competitors, and everyone else, for attention at these frenetic times of year. 

Fortunately, there’s a plethora of neglected days in the calendar that can complement your more traditional campaign days and be the catalyst for further conversions. From the fun to the slightly more niche, Wayin and Campaign Insight will show you how every day can be a campaign day. So, which tactics will you choose and which days will you piggy-back to maximise engagement throughout the calendar year?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

Sun Bingo has brought back Jayne Adams, the face of its recent "Are you gonna Bingo?" campaign, to appear in idents for its new Jeremy Kyle Show sponsorship.

Posted on 16 July 2018 | 7:43 am

Facial detection tech makes dyslexic experience real

Leo Burnett London is using out-of-home tech to show what it's like to have dyslexia.

Posted on 16 July 2018 | 5:46 am

Zenith: cost of online video ads 'down substantially'

The cost of online video advertising fell at a global level between 2015 and 2017 as audiences grew ahead of advertiser demand, Zenith's annual Online Video Forecasts report has revealed.

Posted on 13 July 2018 | 1:39 pm

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