Campaign Insight

20 marketing campaign ideas to engage consumers all year round

Seasonal marketing efforts are not merely limited to red letter days. Of course you need to show a little love on Valentine’s, and spread some festive cheer around the holidays. But you’ll be wrestling with your competitors, and everyone else, for attention at these frenetic times of year. 

Fortunately, there’s a plethora of neglected days in the calendar that can complement your more traditional campaign days and be the catalyst for further conversions. From the fun to the slightly more niche, Wayin and Campaign Insight will show you how every day can be a campaign day. So, which tactics will you choose and which days will you piggy-back to maximise engagement throughout the calendar year?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Dentsu Aegis partners The Mix to tackle young men's mental-health issues

Campaign was created by students with help from Dentsu digital shop 360i.

Posted on 18 January 2019 | 3:16 pm

Etihad creates steampunk 'holiday machine'

Activation promotes Etihad Holidays' new website.

Posted on 18 January 2019 | 12:16 pm

Staples creates 'happiness' event for Blue Monday

Stationery retailer aims to lift moods of office workers in London.

Posted on 18 January 2019 | 11:36 am

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