Campaign Insight

20 marketing campaign ideas to engage consumers all year round

Seasonal marketing efforts are not merely limited to red letter days. Of course you need to show a little love on Valentine’s, and spread some festive cheer around the holidays. But you’ll be wrestling with your competitors, and everyone else, for attention at these frenetic times of year. 

Fortunately, there’s a plethora of neglected days in the calendar that can complement your more traditional campaign days and be the catalyst for further conversions. From the fun to the slightly more niche, Wayin and Campaign Insight will show you how every day can be a campaign day. So, which tactics will you choose and which days will you piggy-back to maximise engagement throughout the calendar year?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Havas Helia CEO Whitmey joins Tesco to lead Clubcard loyalty scheme

Havas Helia's Tash Whitmey is leaving after six years as chief executive to run Tesco's customer loyalty marketing team.

Posted on 21 November 2017 | 11:38 am

AMV BBDO creates anti-knife crime campaign for Mayor of London

A new campaign from the Mayor of London's office will aim to discourage teens in the capital from carrying knives by highlighting the value they contribute to the fabric of the city.

Posted on 21 November 2017 | 10:27 am

Dacia to stage debut pop-up at Westfield

Dacia, the budget car brand owned by Renault, is hosting a 10-day pop-up giving visitors the chance to explore a number of its models.

Posted on 21 November 2017 | 10:27 am

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