Campaign Insight

7 ways to use Instagram for brand marketing experiences

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" tool for brands. With actionable UGC, marketers are able to convert and track socially referred commerce as never before.

Instagram has been widely adopted by consumers and brands alike however, the question lies in whether brands are getting the most out of this highly engaging, visual platform. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

UK advertising exports jump 18% to £6.9bn despite Brexit

2017 figures are in new Advertising Association exports report.

Posted on 18 March 2019 | 3:30 pm

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Posted on 18 March 2019 | 2:59 pm

Martin Sorrell: Amazon's advertising business will be worth $100bn

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Posted on 18 March 2019 | 2:54 pm

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