Campaign Insight

8 steps to Brand Nirvana

Many brands still make their consumers feel like they are being treated transactionally rather than cared about as a person. Through a variety of research techniques, Karmarama have identified the eight steps necessary to get to a more empathetic, near transcendental state that we’ve called “Brand Nirvana”. Download this expert report for a guide to elevate your thinking, your brand and its performance… because the customer is dead, so long live the human being.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

News UK depicts politicians as animals fighting about Brexit

Work promotes The Times and The Sunday Times as the newspapers making sense of the current political climate.

Posted on 15 February 2019 | 4:58 pm

'Influencer' is a dirty word for brands and creators

Traditional media brands are struggling to understand the difference between a reality star, an Instagram influencer, a sports personality and a creator or entertainer.

Posted on 15 February 2019 | 4:19 pm

Bose renews F1 sponsorship on Channel 4 despite fewer live races

Broadcaster will show one live Grand Prix this year, down from 10 in 2018.

Posted on 15 February 2019 | 3:49 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at