Campaign Insight

A brand's guide to selling direct

Customer expectations are constantly increasing – this is not breaking news. They demand a seamless experience and they want to engage with the brands they love beyond the product on offer. Social gave a voice to the brand. It made brands more human, and now, they have an opportunity to sell direct and provide better, richer experiences for customers.

Nearly half of all branded manufacturers sell at least some products directly to consumers from their own website. Brands are the product source and therefore in a unique position in the world of e-commerce. It makes sense.

But, selling directly to consumers doesn’t mean a brand is providing a better experience. Insight is needed, customer strategy and understanding is vital and the right culture is fundamental to the success of going direct.

Recently, Campaign in partnership with ChannelAdvisor surveyed more than 100 marketers to discover their e-commerce challenges and ran a webinar to uncover the findings. This whitepaper looks at the findings in more detail the best ways to approach selling direct.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Mothercare appoints Mcgarrybowen as creative agency

Retailer previously worked with St Luke's.

Posted on 20 September 2018 | 1:20 pm

We're gonna need a smaller boat: takeaways from Campaign Underground

From the size of Captain Birds Eye's boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth Campaign Underground, in association with Green Room, brought together fresh thinkers from brands, agencies and academia to discuss the intricacies of that thing we call memory.

Posted on 20 September 2018 | 1:19 pm

Tesco celebrates Finest landmark with edible exhibition

Experience includes an edible rainbow and a bubble-catching game as the supermarket's premium product line turns 20.

Posted on 20 September 2018 | 11:32 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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