A brand's guide to selling direct
Customer expectations are constantly increasing – this is not breaking news. They demand a seamless experience and they want to engage with the brands they love beyond the product on offer. Social gave a voice to the brand. It made brands more human, and now, they have an opportunity to sell direct and provide better, richer experiences for customers.
Nearly half of all branded manufacturers sell at least some products directly to consumers from their own website. Brands are the product source and therefore in a unique position in the world of e-commerce. It makes sense.
But, selling directly to consumers doesn’t mean a brand is providing a better experience. Insight is needed, customer strategy and understanding is vital and the right culture is fundamental to the success of going direct.
Recently, Campaign in partnership with ChannelAdvisor surveyed more than 100 marketers to discover their e-commerce challenges and ran a webinar to uncover the findings. This whitepaper looks at the findings in more detail the best ways to approach selling direct.To download please sign in.