Campaign Insight

A glimpse of the future of programmatic

The Campaign/The Trade Desk ‘Future of Programmatic’ report, due to launch in March 2018, is an exploration behind the headlines of this essential yet sometimes contentious discipline. This paper previews that report, giving you an inside look at three of the emerging themes that dominate the debate:

  • The evolving agency/brand relationship
  • From tactics and mechanics to strategy
  • Brand 2.0 – moving beyond direct response

Campaign, in association with The Trade Desk, commissioned a wide-reaching, six-week industry survey, complementing a series of interviews with industry experts from both the brand and agency side. In a bid to find out what role programmatic should play in brand marketing in the future, questions ranged from the changing definition of programmatic, the role it serves as part of the marketer’s arsenal, challenges that have hindered progress and the opportunities that have since arisen from improved technologies and collaboration.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Droga5 New York lands Film Craft Grand Prix for New York Times

UK picked up 32 awards tonight across craft categories at Cannes.

Posted on 18 June 2019 | 2:54 pm

American Express to host on-site activation for Wimbledon fans

Experiences include VR challenge that allows fans to practise skills alongside Andy Murray.

Posted on 18 June 2019 | 2:06 pm

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

Posted on 18 June 2019 | 12:57 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share