Campaign Insight

A glimpse of the future of programmatic

The Campaign/The Trade Desk ‘Future of Programmatic’ report, due to launch in March 2018, is an exploration behind the headlines of this essential yet sometimes contentious discipline. This paper previews that report, giving you an inside look at three of the emerging themes that dominate the debate:

  • The evolving agency/brand relationship
  • From tactics and mechanics to strategy
  • Brand 2.0 – moving beyond direct response

Campaign, in association with The Trade Desk, commissioned a wide-reaching, six-week industry survey, complementing a series of interviews with industry experts from both the brand and agency side. In a bid to find out what role programmatic should play in brand marketing in the future, questions ranged from the changing definition of programmatic, the role it serves as part of the marketer’s arsenal, challenges that have hindered progress and the opportunities that have since arisen from improved technologies and collaboration.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Havas works with brewers and pub companies to create £9m campaign to save pubs

Britain's Beer Alliance, the cross-industry group made up of brewers and pub companies, has launched a £9m campaign over three years to help save "the local".

Posted on 18 July 2018 | 1:28 pm

Huawei lures photographers to phone brand with AI-judged competition

An algorithm and a human will judge a photography contest in Huawei's latest push to get prospects to consider its P20 Pro smartphone.

Posted on 18 July 2018 | 1:20 pm

Brainlabs to help Vodafone to take digital media-buying in-house

Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally.

Posted on 18 July 2018 | 11:37 am

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